Content from our thought leader

Jessica Heygate

Associate editor & technology editor

Jessica leads the technology beat at Campaign US. Based out of Austin, TX, she predominantly covers big tech and disruptive startups; regulation, privacy and fraud; innovation and emerging technology; ethics and social issues. Jessica was formerly the tech editor at Campaign Asia-Pacific and international editor at Broadcast in the UK.

LinkedIn 
Twitter

Headshots of Michelle Vincent and David Jones

Mofilm brings on Google exec Michelle Vincent as global CEO

EXCLUSIVE: The seasoned tech executive will help The Brandtech Group’s content creation network navigate Web3 and the metaverse.

Super Bowl LVI campaigns clockwise from Coinbase, Crypto.com, FTX and Etoro

MediaRadar: Crypto ad spend mirrors market volatility

Crypto companies that advertised during Super Bowl LVI dominated ad spend in the first quarter of the year, causing huge swings month-on-month, according to a MediaRadar analysis.

Headshot of Jamie Power

Disney beefs up addressable ad unit with Cadent’s Jamie Power

EXCLUSIVE: Media giant invests in addressable, insights and measurement talent as it seeks to further unify its ad offering.

Scott Hagedorn

Scott Hagedorn joins Publicis Groupe in global solutions architect role

Long-time Omnicom Media Group exec will be responsible for designing solutions that tap into Publicis’ technology, creative, media and data capabilities.

Person using touch screen on Facebook Ad Manager

Meta to provide insight into how political ads are targeted

Facebook owner will share with academics the ways in which social-issue, electoral and political ads are targeted to users across its platforms.

Headshot of Gareth Moss and Jules Brenton

The Blueprint plots U.S. expansion with hire of BBH’s Jules Brenton

Brenton joins the executive search firm as director of growth and is responsible for opening its New York office.

Clip art of diverse business professionals talking.

Movers & Shakers: Lyft, Mediahub, Deutsch New York, Lightning Orchard, PeterMayer and more

This week’s agency news, people on the move and brand buzz.

Picture of stage at virtual festival Tomorrowland Around The World

Dept acquires Dogstudio, the shop behind Tomorrowland’s virtual festival

In an exclusive interview, Dogstudio explains why it selected Dept over other suitors, and the agency group provides insight into its acquisition strategy.

TheoremOne and Media.Monks logos

S4 Capital strikes deal with US tech consultancy firm TheoremOne

The advertising company’s acquisition drive continues in wake of accounting issues.

Hand holding opioid pills

Social media platforms collaborate to tackle overdose epidemic

Tech giants work with the Ad Council to educate users on the dangers of the drugs they see being sold or discussed on their platforms.

Hand holding smart phone with Lyft logo on screen

Mediahub nabs Lyft US media account

EXCLUSIVE: Account is estimated to be worth around $50 million annually.

Headshot of Diana Bojaj

Carat appoints first U.S. chief media officer

Diana Bojaj takes on the role to grow Carat’s media products, having led strategy on the General Motors account.

Person holding phone showing Disney+ app

Disney Plus exceeds subscriber growth expectations in fiscal Q2

The streaming service posted strong growth in subscribers and revenue per user — driven in large part by Disney Plus Hotstar in Asia — as rival Netflix plateaus.

Danielle Romaine, Google’s VP of strategy and operations, presents the My Ad Center product at the I/O conference at Mountain View, CA.

Google to allow users to control brands and topics they see in ads

Tech giant’s updated ad control center will provide users with more “control over the algorithm,” but leaves advertisers grappling with a new targeting shift.

Twitter logo on building

Agencies ‘disappointed’ by Twitter’s handling of misreported metrics

One week after Twitter revealed a three-year long metrics error, agencies that Campaign US spoke with are still waiting for official guidance from the platform. While Twitter is publicly presenting itself as “business as usual,” we’re told behind the scenes comms are “scattered” and “inconsistent.”

Headshots of Amy Lanzi, Bryan Wiener and Sarah Hofstetter

Publicis Groupe acquires e-commerce analytics platform Profitero for $210 million

Publicis and Profitero leaders discuss their vision for the deal, which will allow Publicis to measure how brands’ products move through different digital shelves.

Linda Yaccarino speaking at NBCUniversal's 2019 upfront

NBCUniversal’s ad boss: ‘First-party data is not the exclusivity of social platforms anymore’

Linda Yaccarino speaks with Campaign US about shifting from a pure-play TV company into a technology company, competing with tech giants for data and talent, and the evolution of video measurement.

Smart phone displaying Twitter logo

Twitter overstated user metrics for nearly three years

In what could be one of Twitter’s last reports as a public company, the social media firm reported a 16% rise in users, but a slow down in revenue growth and a reporting error.

Photo of Mark Zuckerberg

Meta to slow pace of long-term investments amid turbulent start to 2022

Mark Zuckerberg excitedly outlined his vision to build the metaverse in July 2021. But as Meta faces headwinds from several directions, investment is being reined in.

YouTube logo on phone

YouTube’s ad revenue decelerates substantially in Q1

Video giant impacted by the war in Ukraine and continued headwinds in direct response advertising caused by Apple’s privacy crackdown.

GET YOUR CAMPAIGN DAILY FIX

Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free