Advertisers ‘won’t feel pressured’ by Elon Musk’s warnings about boycott backlash
Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.
Annalect hires Accenture Song’s Lauren Walker as chief client solutions officer
EXCLUSIVE: Omnicom’s data and analytics division has devised a client support strategy after nearly doubling in size in the past year.
Report: Google brokered search ads on piracy, porn and sanctioned foreign sites
Adalytics report alleges Google’s third-party search network includes ‘tens of thousands’ of unvetted websites and brand safety risks.
X sues media watchdog as advertisers abandon the platform
Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.
Holiday Ad of the Week: Ikea celebrates the joy of quiet amid holiday chaos
Deviating from the well-trodden path of focusing on the joy of families coming together over the holidays, Ikea Canada highlights the bliss of a quiet break.
Brand safety tools have publishers fighting to survive
Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.
GroupM to test effectiveness of Google’s Privacy Sandbox APIs
WPP’s media investment group will assess how Google’s solutions work against third-party cookies and share results quarterly.
Inside the buying habits and lifestyles of college students
EXCLUSIVE: While most young people get their news from social media, some rely on ‘word of mouth’ or ‘almost never follow the news,’ survey finds.
As actors strike ends, media analysts expect slow trickle of new content and higher subscription costs
As TV and streaming companies adapt to new terms and deal with the fallout of monthslong strikes, the consumer experience of streaming could change.
Google and Meta impose rules on AI-manipulated political ads
Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.
Disney CEO Bob Iger says company has moved from ‘fixing’ to ‘building’
Media conglomerate posts profit hike as it reins in costs to support its streaming evolution.
Apple revenue falls for fourth consecutive quarter, despite iPhone and services highs
Revenue from advertising, subscription fees and app developers continues to command a greater share of Apple’s revenue as it faces headwinds in its core hardware products.
Biden’s AI executive order proposes standards but falls short on enforcement
Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.
WPP’s Lindsay Pattison moves from overseeing clients to staff
Pattison has transitioned from her role as global chief client officer to global chief people officer.
Uber’s Mark Grether welcomes competition from Lyft
The head of Uber’s burgeoning advertising business tells Campaign the expansion of the mobility media category will help educate marketers and attract more money.
How the Israel-Hamas war is affecting ad spend
Prominent media buyers detail how some clients are retreating from news coverage of the conflict as well as pulling back from social media due to the spread of misinformation, hate speech and violent content.
GroupM North America CEO Kirk McDonald to depart
Mindshare’s Adam Gerhart is taking over as interim CEO.
Microsoft’s longtime CMO Chris Capossela to depart
CEO Satya Nadella said ‘this is the right time’ for a new CMO to shepherd the company through its AI evolution.
Google, Meta profit from advertisers’ efficiency drives
Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.
Meta says ad spend has ‘softened’ amid Israel-Hamas war
Facebook and Instagram parent widened its Q4 revenue outlook after observing a retraction in ad spend in recent weeks correlated with the outbreak of the conflict.
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