Content from our thought leader

Jessica Heygate

Associate editor & technology editor

Jessica leads the technology beat at Campaign US. Based out of Austin, TX, she predominantly covers big tech and disruptive startups; regulation, privacy and fraud; innovation and emerging technology; ethics and social issues. Jessica was formerly the tech editor at Campaign Asia-Pacific and international editor at Broadcast in the UK.

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Ad industry displaying ‘cautious optimism’ amidst economic uncertainty: GroupM

WPP’s media investment arm once again lowers global ad forecast for 2022 but says industry is remaining resilient against macroeconomic forces.

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Diverse vendors are struggling to break in with agencies

GSD&M plans vendor matchmaking event after research highlights persistent difficulties in accessing the industry and receiving feedback.

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Amid recession concerns, retailers welcome Black Friday boost

Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.

Black Friday sales signs on store window

Brands, retailers slash prices for Black Friday amid recession fears

Hoping to clear excess inventory, sales strategies during the kick off to the holiday season will over-index on short-term gains, with heavy discounts predicted to put pressure on margins, according to media buyers.

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Musk asks staff to ‘work hard or leave’; TikTok to address security concerns with new data initiative

Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.

Three smart phones display Instagram, YouTube and TikTok apps

Reels, Shorts and TikTok: How do advertisers divide spend?

As monetization lags at Reels and Shorts, Campaign US delves into the factors informing how ad spend flows between short video offerings — from performance to audience, maturity and trust.

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What’s causing tech layoffs to escalate?

Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.

CGI Clouds spelling out "CO2"

GroupM unites global brands to tackle media decarbonization

Coalition aims to standardize measurement of carbon emissions created by media placements.

Epsilon

Epsilon acquires Retargetly, expanding database to Latin America

EXCLUSIVE: Publicis Groupe data firm identified LATAM as ‘gap’ to deliver growth across the company.

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Apple accused of ‘self-preferencing’ with new App Store rules

Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.

Smartphone shows image of Meta CEO Mark Zuckerberg pictured on in front of Meta logo with Facebook logo in background

Meta's profit plummets and revenue declines 4% in Q3

Mark Zuckerberg did little to ease investor concerns about the near-term health of the social-media giant as costs escalated and its core advertising business weakened in Q3.

YouTube app is shown on smartphone screen alongside Google, Gmail and Google Drive apps

YouTube ad revenue declines as brands cut budgets

Advertising revenues falter across Google properties in Q3 as tech giant feels pinch from tough economic climate.

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Amazon tracks invalid traffic and Google tackles exclusion lists

Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.

Smart phone displaying YouTube logo lies on table

Google's new brand suitability solution aims to cut down exclusion lists

EXCLUSIVE: New control center that will cover YouTube and the Google Display Network aims to tackle overly conservative exclusion approaches that are inhibiting creator monetization.

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Trailblazers: How Direct Digital Holdings is getting multicultural publishers onto programmatic plans

Mark Walker shares how he’s seeking to make the ad tech supply chain more representative after years of battling exclusion lists.

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John Osborn joins Ad Net Zero as USA director

Longtime Omnicom leader charged with convincing U.S. businesses to sign up to the ad industry’s climate initiative.

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Elon Musk-Twitter: A roller coaster acquisition playing out in public

Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.

Table seating multiple people working on laptop computers

Gartner: Marketers are using less than half of their martech stack capabilities

While marketers have been empowered with greater control over vendor selection and stable budgets, they are leveraging far less of their martech tools than two years ago, survey finds.

IPG acquires RafterOne

IPG acquires Salesforce commerce specialist RafterOne

EXCLUSIVE: IPG CEO Philippe Krakowsky outlines M&A strategy as he seeks to grow the holding company’s commerce capabilities.

Headshot of Peter Sherman

Omnicom Group EVP Peter Sherman to depart

Global client leader to pursue career in higher education following 25-year tenure at the agency network.

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