EXCLUSIVE: Media giant invests in addressable, insights and measurement talent as it seeks to further unify its ad offering.
Long-time Omnicom Media Group exec will be responsible for designing solutions that tap into Publicis’ technology, creative, media and data capabilities.
Facebook owner will share with academics the ways in which social-issue, electoral and political ads are targeted to users across its platforms.
Brenton joins the executive search firm as director of growth and is responsible for opening its New York office.
This week’s agency news, people on the move and brand buzz.
In an exclusive interview, Dogstudio explains why it selected Dept over other suitors, and the agency group provides insight into its acquisition strategy.
The advertising company’s acquisition drive continues in wake of accounting issues.
Tech giants work with the Ad Council to educate users on the dangers of the drugs they see being sold or discussed on their platforms.
EXCLUSIVE: Account is estimated to be worth around $50 million annually.
Diana Bojaj takes on the role to grow Carat’s media products, having led strategy on the General Motors account.
The streaming service posted strong growth in subscribers and revenue per user — driven in large part by Disney Plus Hotstar in Asia — as rival Netflix plateaus.
Tech giant’s updated ad control center will provide users with more “control over the algorithm,” but leaves advertisers grappling with a new targeting shift.
One week after Twitter revealed a three-year long metrics error, agencies that Campaign US spoke with are still waiting for official guidance from the platform. While Twitter is publicly presenting itself as “business as usual,” we’re told behind the scenes comms are “scattered” and “inconsistent.”
Publicis and Profitero leaders discuss their vision for the deal, which will allow Publicis to measure how brands’ products move through different digital shelves.
Linda Yaccarino speaks with Campaign US about shifting from a pure-play TV company into a technology company, competing with tech giants for data and talent, and the evolution of video measurement.
In what could be one of Twitter’s last reports as a public company, the social media firm reported a 16% rise in users, but a slow down in revenue growth and a reporting error.
Mark Zuckerberg excitedly outlined his vision to build the metaverse in July 2021. But as Meta faces headwinds from several directions, investment is being reined in.
Video giant impacted by the war in Ukraine and continued headwinds in direct response advertising caused by Apple’s privacy crackdown.
The billionaire entrepreneur sees Twitter as a “digital town square,” but industry observers have serious concerns that unraveling content restrictions could open the door to toxicity, mis- and disinformation — and an advertising exodus.
Musk has already proposed several changes to the social media platform — such as relaxing content moderation — which could have major implications for advertisers.