Content from our thought leader

Imogen Watson

Imogen is work and inspiration editor at Campaign. Contact her at

Hollywood actor Jane Lynch as a work-obsessed chief executive

Lego's 'playable' action movie shows parents the value of play

Campaign was made in-house by Our Lego Agency and Accenture Song’s Droga5 Dublin.

Glimpse "unfollow a greenwasher"

Fear of greenwashing label stops influencers discussing sustainability, Unilever study finds

The FMCG behemoth has formed a coalition to help content creators encourage consumers to make more sustainable choices.

A flying fish swims among fish killed by industrial fishing

Simon Pegg, Jane Fonda and Camila Cabello voice Greenpeace animation

The short film was produced by UK studio Rumpus Animations.

Gillette "The best a man can be"

Campaign Podcast: Deconstructing masculinity | BrewDog vs Droga5 | John Lewis and Megaforce

Industry leaders discuss what more could adland could do to represent the modern man.

Communion logo

Uncommon co-creates fintech saving app (aka the 'fuck you fund')

Communion savings account offers interest earnings of up to 5.66%.

Image from Bodyform's #wombstories ad campaign

Menopause in adland: 'I thought, I can’t do my job any more'

The vast majority of agencies have a menopause policy, but do they really go far enough?

McDonald's As featured in

McDonald’s showcases its starring role in classic films and TV

'As featured in' includes collaboration with London-based streetwear brand Palace.

McDonald's campaign

Leo Burnett and McDonald's reject charge of plagiarism over number-plate ads

Art director Zed Anwar’s One Minute Brief work appeared on social four months ago but Leo Burnett UK says it presented the idea internally in January and to McDonald’s in February.

Uncommon work for BA

British Airways expands ‘A British original’ with playful art direction

The original campaign won the Outdoor Grand Prix at the Cannes Lions International Festival of Creativity 2023.

Image of Charlie Rudd

Charlie Rudd: the man that makes you want to buy

The group chief executive of Publicis.Poke, Fallon and Leo Burnett sits down to talk about resurgent agencies.

The Or's 'Fantastic plastic foot shoes'

The Or auctions off Barbie-inspired 'foot shoes'

The winning bidder will get to choose the size and skin tone of the shoes.

Extinction Rebellion and Kantar on stage in Cannes

Protests to Palais: Extinction Rebellion on taking the fight inside Cannes Lions

The organisation has shifted its strategy from nonviolent civil disobedience to corporate activism.

Saatchi & Saatchi’s New Creators' Showcase champions advertising's role in shaping culture

Alongside the showreel of rising talent, Saatchi & Saatchi promises to offer the creators financial support to create art.

Kendrick Lamar and Taylour Paige in "We cry together" music video

Director Kim Gehrig crowns Kendrick Lamar's short film as Film Craft Grand Prix

Apple's in-house 'The greatest', meanwhile, directed by jury president Gehrig through Somesuch London, won three gold Lions.

Nike Serena Williams

Nike and AKQA win Digital Craft Grand Prix for Serena Williams project

British band Gorillaz won a gold Lion for AR concerts in London and New York using Google’s Geospatial API.

Climate campaigners outside Wunderman Thompson offices

Climate activists stage anti-greenwash protest outside Wunderman Thompson

A coalition of climate organisations handed out cake to ‘congratulate’ the agency after the Advertising Standards Authority ruled its 2022 Shell ad broke greenwashing rules.

Spike Lee

Spike Lee wins Honorary Creative Maker of the Year at Cannes Lions

The new award recognises the filmmaker for his lasting impact on the world of creativity.

Google's Shaped by Water exhibit

Google creates ‘full-body’ experience to show its design is ‘shaped by water’

The immersive experience takes place during Milan Design Week.

Real-life autistic girl Ash acting in the docufilm

How Vanish’s faithful autism docudrama got made

Havas London, Vanish and director Tom Hooper went to great lengths to bring the experience of autism to life as honestly as possible.

The opening page for Banshees the game

Cogs & Marvel recreates The Banshees of Inisherin as 8-bit arcade game

The video game has been created by the Irish-founded agency to celebrate St Patrick's Day.


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