Content from our thought leader

Imogen Watson

Imogen is work and inspiration editor at Campaign. Contact her at Imogen.Watson@haymarket.com.

Eerie TimeTo ad highlights danger of sexual harassment as people return to the office

Eerie TimeTo ad highlights danger of sexual harassment as people return to the office

Created by Lucky Generals, the urgent ad moves TimeTo's 'where do you draw the line?' tagline onwards, urging businesses 'it's time to draw the line' by signing up for TimeTo training.

DentsuMB CCO on creating global cinematic blockbusters for Coca-Cola

DentsuMB CCO on creating global cinematic blockbusters for Coca-Cola

Chief creative officer Simon Lloyd reflects on creating Coca-Cola's Halloween and Christmas ads and the lessons on emotive storytelling he took from his time at Adam & Eve/DDB.

OK, computer: Radiohead create 3D underworld to herald Kid A Mnesia reissue

OK, computer: Radiohead create 3D underworld to herald Kid A Mnesia reissue

Billed as a physical celebration of the band's work, the virtual museum features artwork and music from Kid A and Amnesia and is available for free on PC, Mac and PlayStation5.

Kevin lives: Aldi's Dickensian Christmas tale of Ebanana Scrooge and Marcus Radishford

Kevin lives: Aldi's Dickensian Christmas tale of Ebanana Scrooge and Marcus Radishford

Supermarket will donate 1.8 million meals to UK families in need this festive season as part of its Christmas campaign.

Advertisers sign open letter calling out tech platforms for climate misinformation

Advertisers sign open letter calling out tech platforms for climate misinformation

The open letter, led by the Conscious Advertising Network, has gathered more than 250 signatures and is addressed to the chief execs of Facebook, Instagram, Google, Twitter, TikTok, Pinterest and Reddit.

Meet Ebanana Scrooge, Aldi's replacement for Kevin the Carrot

Meet Ebanana Scrooge, Aldi's replacement for Kevin the Carrot

Teased today with the full ad to follow, the short clip sees a child Ebanana patiently waiting for Santa.

Disney's sequel to viral 'Lola' is heartwarming storybook about blended families at Christmas

Disney's sequel to viral 'Lola' is heartwarming storybook about blended families at Christmas

'Stepdad' features the return of Lola’s granddaughter, Nicole, and her two children Max and Ella, as new stepdad Mike moves into their family home.

To boycott or not to boycott: how agencies should work with high-carbon clients

To boycott or not to boycott: how agencies should work with high-carbon clients

As COP26 gets under way, 'subvertising' activist groups have been targeting ad agencies, condemning them for escaping scrutiny for their role in destroying the environment. The problem isn't black or white, so how should agencies work with their polluting clients?

COP26: the ads making a difference as the environmental summit rolls on

COP26: the ads making a difference as the environmental summit rolls on

As COP26 kicks off, Campaign rounds up the best ads raising awareness about the climate crisis.

How Burberry's dreamlike dance defied gravity

How Burberry's dreamlike dance defied gravity

Thomas Burberry once said: 'Inherent in every Burberry garment is freedom.' Burberry’s 'Open spaces' lives up to these words, as four models defy gravity because their apparel grants them the freedom to bound weightlessly through the British countryside.

Barclaycard and Grace Jones take aim at 'buy now, pay later' brands in Droga5 ad

Barclaycard and Grace Jones take aim at 'buy now, pay later' brands in Droga5 ad

Barclays got into the controversial BNPL market back in April when it extended a deal with Amazon to provide point-of-sale financing on its e-commerce platform.

Burberry defies gravity in dreamlike film where models fly through nature

Burberry defies gravity in dreamlike film where models fly through nature

Chief creative officer Riccardo Tisci collaborates once again with Megaforce, the director collective behind the gritty street dance film, 'Singin' in the rain'.

Behind Wagamama's sustainable push centred on a vengeful vegan rubbery Godzilla

Behind Wagamama's sustainable push centred on a vengeful vegan rubbery Godzilla

While sustainability comms often rely on doom-mongering tactics, Wagamama enlisted the help of Uncommon to deploy some humour to highlight the fact that it is the first high street brand to make half its products plant-based.

Unstereotype Alliance finds intersectional advertising deepens ties with brands

Unstereotype Alliance finds intersectional advertising deepens ties with brands

Report produced with support from Lions and conducted by Ipsos.

'The planet vs Bolsonaro': behind the campaign suing Brazil's president over Amazon fires

'The planet vs Bolsonaro': behind the campaign suing Brazil's president over Amazon fires

Environmental law organisation AllRise is trying to establish a groundbreaking legal precedent that would make it easier to hold ecological criminals to account and prevent similar crimes in the future.

Spotify teases new Coldplay album with #SpotTheSpheres cryptic billboard

Spotify teases new Coldplay album with #SpotTheSpheres cryptic billboard

After Coldplay teased a location, fans were drawn to an interactive billboard at Westfield Shepherd's Bush, where they unlocked lyrics to the new song 'Biutyful'.

'Toilet, teeth, tits': Stella McCartney ties up with Sex Education for breast cancer awareness drive

'Toilet, teeth, tits': Stella McCartney ties up with Sex Education for breast cancer awareness drive

Over three seasons, 'Sex Education' has mastered the art of using humour and dry wit to educate young people about safe sex practices.

‘Grown-up (but not boring)’: Klarna's global brand lead on fending off the competition

‘Grown-up (but not boring)’: Klarna's global brand lead on fending off the competition

AJ Coyne has recently taken on the role of head of global brand and creative, as the buy now pay later brand continues to expand into new markets.

CoppaFeel! has launched its latest breast cancer awareness campaign 'Know yourself'

CoppaFeel! has launched its latest breast cancer awareness campaign 'Know yourself'

One in five young people admit they would delay going to the GP after finding symptoms, because of the coronavirus pandemic.

London dubbed the ‘second most creative city’ in the world

London dubbed the ‘second most creative city’ in the world

Abbott Mead Vickers BBDO took the top spot for UK agency rankings, followed by McCann London and Ogilvy UK.

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