Content from our thought leader

Shauna Lewis

Senior reporter

Shauna is senior reporter at Campaign. Contact her at Shauna.Lewis@haymarket.com. 

Walkers eats 'humble pie' with ad apologising for stock shortage

Walkers eats 'humble pie' with ad apologising for stock shortage

An IT glitch caused supermarket shelves across the UK to be emptied of Walkers.

Nearly 90% of social users clueless about metaverse and NFTs, report says

Nearly 90% of social users clueless about metaverse and NFTs, report says

The annual Think Forward report, by We Are Social, looks at digital trends for the forthcoming year.

'What your partner says is normal might not be': Women’s Aid game show ad highlights coercive control

'What your partner says is normal might not be': Women’s Aid game show ad highlights coercive control

The ad launches today, the International Day for the Elimination of Violence against Women.

Lush departs social media (again) until digital giants clean up their act

Lush departs social media (again) until digital giants clean up their act

Lush departed social media before, back in 2019.

Buying through social media offers huge opportunity for brands, report says

Buying through social media offers huge opportunity for brands, report says

The report was produced by media agency Essence, its first major research dive into social commerce.

Ringan Ledwidge: the ads that showcase his Midas touch

Ringan Ledwidge: the ads that showcase his Midas touch

The much-missed director leaves behind a rich legacy of commercial work.

Anti-vaxxers hit Tesco Christmas ad with more than 3000 complaints

Anti-vaxxers hit Tesco Christmas ad with more than 3000 complaints

Backlash against Santa's vaccine passport exceeds 2020's most complained-about ad.

Domino’s debuts its first festive ad campaign

Domino’s debuts its first festive ad campaign

Spot is a follow-up to the 'Domin-oh-hoo-hoo' campaign.

Wunderman Thompson creates global client partner role

Wunderman Thompson creates global client partner role

Katy Nyman joins Wunderman Thompson from Rapp.

Amazon celebrates gift of kindness in anxious times with global Christmas ad
CMO of Mandarin Oriental steps down after 30 years

CMO of Mandarin Oriental steps down after 30 years

Jill Kluge will continue in a part-time capacity as brand advisor for the company.

VCCP launches content creation studio Girl & Bear

VCCP launches content creation studio Girl & Bear

The studio will bring together 250 creators across the VCCP network.

Lego's Christmas ad mixes Star Wars with a firefighting dragon and dancing cacti

Lego's Christmas ad mixes Star Wars with a firefighting dragon and dancing cacti

The film transforms children’s fantasies into tangible scenes for the viewer.

Purpose Disruptors at COP26 to urge adland to drive ‘Good life 2030’

Purpose Disruptors at COP26 to urge adland to drive ‘Good life 2030’

Three agencies to present 'Adverts for 2030' to premiere at COP26, while Iris, Elvis, Mother, MediaCom, Mindshare and M&C Saatchi to feature in 20-minute documentary.

Burger King launches tasty, garnish-printed shirt with new work by BBH

Burger King launches tasty, garnish-printed shirt with new work by BBH

The garment is designed to hide any spillages from eating the chain’s messy burgers.

TUI tells consumers to 'Live happy' in first major campaign since pandemic
Online ads not anathema to effectiveness, according to Arc study

Online ads not anathema to effectiveness, according to Arc study

Optimum split is 55% spent offline and 45% spent online.

Jessica Alba returns in Mother’s latest 'Dubai presents' film trailer

Jessica Alba returns in Mother’s latest 'Dubai presents' film trailer

Zac Efron also features in series of trailers by Mother and Dubai Tourism.

Climate change platform Ecologi appoints media partner

Climate change platform Ecologi appoints media partner

Electric Glue has been appointed without a pitch process

Abba picks TMW Unlimited for strategic marketing of first ‘Voyage’ in 40 years

Abba picks TMW Unlimited for strategic marketing of first ‘Voyage’ in 40 years

The creative agency will work with Abba’s in-house marketing team on 'revolutionary' concert comeback.

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