TikTok's What’s Next Report 2024 says users enjoy a non-traditional arc in videos.
Group M has worked on the account since 2015.
Purpose-driven ads have increasingly become the norm, but what does a specific humour category mean for the ad landscape?
Spot was the first Christmas ad for the brand by creative agency Mother London.
Brand has conducted research which shows impact of classic ad on consumers.
Advertisers demonstrated 'nervousness' around Musk's takeover and turned to rival platforms, but media buyers say some clients are willing to spend again with the company formerly known as Twitter.
According to a recent survey, nearly a quarter (24%) of brands believe that their media agency's model is unfit for their future needs.
Offering has been developed by The Goat Agency.
Mindshare is currently the incumbent in the UK.
Media owners will have to continue to shift towards other income streams, but advertising revenues will still be an important part of that mix.
Campaign's Advertising Intelligence reported a 24% dip in media activity between H1 2022 and H1 2023.
Role is intended to develop agency’s performance practice, drive digital innovation and develop strategies that support continued growth.
This year’s Faces to Watch revealed that hybrid working was “very important” to 69% of rising talent.
Amazon will introduce ads to its standard offering, which appears to promise larger audiences than Netflix and Disney+ alternatives.
Campaign was created by Mother and features Man v Food presenter Adam Richman.
New illustrations show the impact on Hundred Acre Wood.
Digital agency was founded in 2012.
Campaign first reported on the review in October 2022.
Buyers expect Disney to give November's ad-tier launch a 'soft release, heavy restrictions on the brands they will take on board and limited targeting'.
Mark Pollard wrote in a piece for Campaign that 'open criticism towards agency staff is allowed to go unchecked'.