TikTok tells agencies and brands to rip up 'best storytelling practices'
TikTok's What’s Next Report 2024 says users enjoy a non-traditional arc in videos.
Ubisoft launches global media review
Group M has worked on the account since 2015.
Is Cannes Lions having a laugh with its new humour category?
Purpose-driven ads have increasingly become the norm, but what does a specific humour category mean for the ad landscape?
M&S switches Home & Clothing Christmas ad following backlash
Spot was the first Christmas ad for the brand by creative agency Mother London.
Coca-Cola’s 'Holidays are coming' Christmas ad returns
Brand has conducted research which shows impact of classic ad on consumers.
One year on from Elon Musk's arrival: X is cheaper and 'better value' for brands
Advertisers demonstrated 'nervousness' around Musk's takeover and turned to rival platforms, but media buyers say some clients are willing to spend again with the company formerly known as Twitter.
Should media and creative sit more closely together again?
According to a recent survey, nearly a quarter (24%) of brands believe that their media agency's model is unfit for their future needs.
Group M partners Amazon Ads on creator-led content
Offering has been developed by The Goat Agency.
Allianz shortlists three networks for global media account
Mindshare is currently the incumbent in the UK.
Is there any future for ad-funded media?
Media owners will have to continue to shift towards other income streams, but advertising revenues will still be an important part of that mix.
How serious is the new-business slowdown?
Campaign's Advertising Intelligence reported a 24% dip in media activity between H1 2022 and H1 2023.
MSix & Partners appoints global head of performance
Role is intended to develop agency’s performance practice, drive digital innovation and develop strategies that support continued growth.
Is three days a week in the office the sweet spot?
This year’s Faces to Watch revealed that hybrid working was “very important” to 69% of rising talent.
Media buyers look forward to Amazon's ad tier as Disney+ draws mixed response
Amazon will introduce ads to its standard offering, which appears to promise larger audiences than Netflix and Disney+ alternatives.
Uber Eats creates tasting menu to mark return of Welcome to Wrexham
Campaign was created by Mother and features Man v Food presenter Adam Richman.
Who Gives A Crap reimagines Winnie-the-Pooh with a deforested home
New illustrations show the impact on Hundred Acre Wood.
Brainlabs eyes global expansion with new private equity investment
Digital agency was founded in 2012.
HSBC picks global media agency after two-way shoot-out
Campaign first reported on the review in October 2022.
Disney to 'learn' from Netflix’s mistakes with launch of ad tier, buyers say
Buyers expect Disney to give November's ad-tier launch a 'soft release, heavy restrictions on the brands they will take on board and limited targeting'.
How big a problem is abusive client behaviour?
Mark Pollard wrote in a piece for Campaign that 'open criticism towards agency staff is allowed to go unchecked'.
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