Sheba worked with AMV BBDO London, and media partners MediaCom and Google, to create a giant ‘Hope’ billboard in the ocean. The campaign also won the Industry Craft Grand Prix earlier in the week.
Cannes Lions: Volodymyr Zelensky – 'Power of creativity greater than a nuclear state stuck in the past’
Ukraine's president and its leading creatives urge adland to help it defeat Russia
Global will sell advertising for mobile games in the UK and US.
A senior executive has 'taken time off' after telling British colleagues he did not believe in maternity leave.
Global review consolidated media in 10 markets to single agency.
Twitter has researched online conversations that show what brands should be mindful of.
Julian Douglas on the Pitch Positive Pledge: ‘I’d be happy if we had fewer pitches and can take this abroad’
The IPA president opens up about what he would have liked to include in the Pitch Positive Pledge, whether it has teeth and his ambitions to take it overseas.
Josh Krichefski and Tim Irwin handed key roles.
Red Bull Racing has overtaken Mercedes to become the team with the second-largest fan base in Formula One. Chief marketing officer Oliver Hughes explains how it has been attracting sponsors, engaging with younger audiences and becoming a media platform in a new age of sports marketing
The media group allows clients to optimise digital advertising spend on sites that produce the most effective attention, which could punish sites that are jam-packed with ad units.
Former Aegis Media president Susannah Outfin takes over from Nilufar Fowler.
Stagwell's Assembly has won the business in EMEA and the Americas, while Dentsu and Performics are the other regional winners.
Publicis picked up a majority of the global business with WPP missing out.
The new branding and market proposition better reflects its joint venture with The & Partnership.
Vice Media Group has launched a space where clients can experiment in the metaverse.
The Omnicom agency has been booked for global brief to attract younger travellers.
Global sponsors have been mostly silent leading up to the Games, but a flurry of China activity is predicted. Here's a round-up of what we know so far.
New service aims to make media buying more inclusive.
Digital adspend, including connected TV, to grow to twice the size of TV in 2022.
Shula Sinclair joins from Spark Foundry in a new role.