Content from our thought leader

Arvind Hickman

Media editor

Arvind Hickman is media editor at Campaign. Contact him at arvind.hickman@haymarket.com. 

A giant coral billboard that is shaped as the word 'Hope' has won a Grand Prix at the Cannes Media Lions category

Cannes Lions: UK's Sheba-sponsored coral billboard wins Media Grand Prix

Sheba worked with AMV BBDO London, and media partners MediaCom and Google, to create a giant ‘Hope’ billboard in the ocean. The campaign also won the Industry Craft Grand Prix earlier in the week.

Ukraine president Zelenskyy addressing Cannes via a big screen

Cannes Lions: Volodymyr Zelensky – 'Power of creativity greater than a nuclear state stuck in the past’

Ukraine's president and its leading creatives urge adland to help it defeat Russia

A picture of a person playing a mobile game

Global invests in gaming advertising platform Odeeo

Global will sell advertising for mobile games in the UK and US.

A silhouette of person holding aloft of phono with the TikTok logo. Photo: Getty Images

TikTok investigating reports of 'aggressive' workplace culture amid maternity leave row

A senior executive has 'taken time off' after telling British colleagues he did not believe in maternity leave.

Photo of a thumb pressing an Audible app image (Getty Images)

Amazon's Audible consolidates £378m global media account

Global review consolidated media in 10 markets to single agency.

Dara Nasr in front of a wall full of tweets

Twitter’s Dara Nasr: ‘Authenticity and dialogue are two important trends in advertising’

Twitter has researched online conversations that show what brands should be mindful of.

Julian Douglas: 'This is about better outcomes for people, reducing wastage and getting better commercial results'

Julian Douglas on the Pitch Positive Pledge: ‘I’d be happy if we had fewer pitches and can take this abroad’

The IPA president opens up about what he would have liked to include in the Pitch Positive Pledge, whether it has teeth and his ambitions to take it overseas.

Nick Lawson

EssenceMediacom CEO Nick Lawson unveils new global leadership team

Josh Krichefski and Tim Irwin handed key roles.

Red Bull Racing's new RB18 F1 car

Red Bull Racing: Winning the race off the track

Red Bull Racing has overtaken Mercedes to become the team with the second-largest fan base in Formula One. Chief marketing officer Oliver Hughes explains how it has been attracting sponsors, engaging with younger audiences and becoming a media platform in a new age of sports marketing

A graphic of an eye staring at a red box on a blue background

Dentsu's new attention trading tool aims to 'clean up the clutter' on digital sites

The media group allows clients to optimise digital advertising spend on sites that produce the most effective attention, which could punish sites that are jam-packed with ad units.

A portrait of Susannah Outfin

Mindshare names global chief client officer

Former Aegis Media president Susannah Outfin takes over from Nilufar Fowler.

A lady sitting in a desk in the forest with Lenovo's new ThinkPad ZSeries laptop

Lenovo splits global media duties following review

Stagwell's Assembly has won the business in EMEA and the Americas, while Dentsu and Performics are the other regional winners.

Three people cheers with bottles of Stella Artois, Budweiser and Corona as the sun sets

Drinks titan AB InBev serves up global media account

Publicis picked up a majority of the global business with WPP missing out.

The new mSix&Partners logo

M/SIX rebrands as MSix & Partners

The new branding and market proposition better reflects its joint venture with The & Partnership.

Vice Media Group has opened an office in Decentraland

Viceverse opens its virtual doors inside 'the culture of the future'

Vice Media Group has launched a space where clients can experiment in the metaverse.

Virgin Voyages first ship, Scarlet Lady

Virgin Voyages appoints global media agency

The Omnicom agency has been booked for global brief to attract younger travellers.

Stills from Winter Olympics ads from (Top right, clockwise) Allianz, Tsingtao, Samsung (bottom two)

What's behind the ‘unprecedented’ Beijing Winter Olympics whiteout?

Global sponsors have been mostly silent leading up to the Games, but a flurry of China activity is predicted. Here's a round-up of what we know so far.

Publicis Media has launched a new service to help brands reach diverse audiences (Getty Images)

Publicis Media launches marketplace that targets ‘underrepresented communities’

New service aims to make media buying more inclusive.

Global adspend to grow 9.2% powered by Olympics, World Cup and US mid-terms

Digital adspend, including connected TV, to grow to twice the size of TV in 2022.

Shula Sinclair: the agency's first EMEA and worldwide chief strategy officer

M/SIX hires EMEA and worldwide chief strategy officer

Shula Sinclair joins from Spark Foundry in a new role.

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