Content from our thought leader

Arvind Hickman

Media editor

Arvind Hickman is media editor at Campaign. Contact him at arvind.hickman@haymarket.com. 

PHD appoints ‘visionary’ planner as global marketing chief

PHD appoints ‘visionary’ planner as global marketing chief

Asia-Pacific strategy lead Chris Stephenson fills the void left by Avril Canavan.

Havas secures booking after IAG pitch

Havas secures booking after IAG pitch

The win includes Spanish airlines Iberia and Vueling.

Finecast CEO Jakob Nielsen steps down

Finecast CEO Jakob Nielsen steps down

Nielsen and two colleagues were suspended by WPP following a whistleblower’s allegations.

British Airways appoints global media agency

British Airways appoints global media agency

The airline recently appointed Uncommon as its new creative agency.

Facebook owner Meta appoints new global media agency

Facebook owner Meta appoints new global media agency

Publicis Groupe media agency takes over account from WPP's Mindshare and Dentsu.

Mindshare hires former Razorfish CEO in new global role

Mindshare hires former Razorfish CEO in new global role

Industry veteran Michael Karg joins agency's global leadership team.

Long-serving PHD Worldwide marketing chief to step down

Long-serving PHD Worldwide marketing chief to step down

Avril Canavan is leaving after leading marketing for more than a decade.

Dentsu’s global sustainability lead: ‘We have to address our role in driving consumption’
Independent to invest in ecommerce, TV and audience targeting

Independent to invest in ecommerce, TV and audience targeting

The newsbrand has rolled out a slate of advertising opportunities as it celebrates its 35th anniversary.

PHD refreshes brand with audio visual focus

PHD refreshes brand with audio visual focus

New logo and animation designed by Cosmo Jameson.

MediaCom signs former England Lioness Eni Aluko to global role

MediaCom signs former England Lioness Eni Aluko to global role

She joins to help the agency expand its work in women's sport, female empowerment and inclusion.

WPP media shop takes on consultants with Accenture hire

WPP media shop takes on consultants with Accenture hire

Kathryn Spaeth joins as global chief transformation officer and will lead its consulting practice.

Should the latest Facebook revelations alarm advertisers?

Should the latest Facebook revelations alarm advertisers?

Brand safety has become a major issue for advertisers and their media agencies to manage in recent years, so should brands be concerned about the latest Facebook revelations?

Wavemaker strikes ‘world first’ Amazon Advertising collaboration

Wavemaker strikes ‘world first’ Amazon Advertising collaboration

Brands will be able to access Amazon’s audience insights from Wavemaker’s media planning tool.

He saved the world, but can James Bond rescue cinema?

He saved the world, but can James Bond rescue cinema?

The latest Bond film, No Time to Die, has broken records at the box office, but will that be enough to resuscitate advertiser interest in the ailing cinema industry?

MediaCom wins Bayer's global $800m media consolidation

MediaCom wins Bayer's global $800m media consolidation

WPP agency picks up key markets from rivals PHD and Dentsu.

Wavemaker appoints global investment and HR chiefs to 'diverse' leadership team

Wavemaker appoints global investment and HR chiefs to 'diverse' leadership team

CEO Toby Jenner's revamped leadership to be completed with 'imminent' appointment of global chief transformation officer.

Unilever confirms $3.3bn media roster

Unilever confirms $3.3bn media roster

FMCG giant said new agency set-up will support new 'Get on the frontline' marketing philosophy.

Advertisers spend $2.6bn on misinformation websites, study finds

Advertisers spend $2.6bn on misinformation websites, study finds

For every $2.16 spent on news websites in the US, $1 is spent on misinformation.

Bloomberg on track to break its advertising record

Bloomberg on track to break its advertising record

European ad revenue was up 62% in H1 2021.

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