Content from our thought leader

Jamie Rossouw

Data journalist, Campaign AI

Jamie is data journalist at Campaign AI.

Lucky Charms ad featuring cereal and a character
Woman eating a Ferrero chocolate
Disney Christmas Ad 2023 with kids from South Africa singing in a choir.
Dick’s Sporting Goods picks Digitas for creative work.
Man holding beer in laundromat watching football

Global new-biz spotlight: Media outlook worsens with fewer major moves

Meanwhile, North America creative activity soars.

Four picture grid with ad screenshots. Top left is Sam's Club, top left is Huawei, bottom right is L'Oreal and bottom left is for a gambling company
Pfizer ad with man looking at vials
Signet Jewelers ad ad with two woman opening a box
American Express BST hair bar

American Express takes festival-goers on a 'newstalgic' experience

This is the second year American Express has sponsored BST Hyde Park festival.

Global new-biz round-up: Adobe and Huawei among big wins by Publicis and WPP

Five of 'big six' holding groups see billings drop.

Knorr Dare to try campaign

Sustainability messaging in ads has fallen 47% in 2023

Research found retail and consumer healthcare brands ran the least climate-related messaging.

Headshot of Aliah Berman smiling

TBWA appoints first global diversity lead

Aliah Berman will lead global vision, strategy and execution of diversity, equity and inclusion initiatives.

A still from the latest Sony PlayStation ad featuring a duck and a man leaning down with a tv on his head

Global new-biz round-up: PlayStation pitch bolsters December billings to $5bn

Publicis Groupe contributed to two-thirds of December billings.

Screenshot from a Verizon ad with woman in office

North America new-biz spotlight: High-value wins push billings past $2bn in December

Value of new-business wins was twice as high as a year earlier.

Still from Bodyform ad

Pick of the Week: Bodyform's #Periodsomnia is a thing

A person melting off the bed shows how hot some nights can be.

Pink and grey dyson hair dryer

Global new-biz client spotlight: Dyson pitch sees tech billings soar

Personal care brands dominate new-business spend in FMCG sector

Purple Samsung smartphone on its front with the back camera pointing upwards

Global new-biz client spotlight: Omnicom snaps up big brands despite low pitch activity

Accounts up for review dropped by almost half compared with 2020.

The front side of Walmart with a car parked up front

Global new-biz round-up 2021: Americas and APAC fight for top spot

FMCG most active sector both in Europe and Asia-Pacific.

Kaiser Permanente: Omnicom's largest win in December (Photo: Getty Images)

Global new-biz round-up: Account reviews slow down as 2021 comes to an end

Number of pitches drops below 500 for the first time in 2021

L'Oreal  Paris logo on a smartphone with a graph in the blurred background

Global new-biz roundup 2021: pitch activity skyrockets as agencies bounce back

WPP takes the top spot among big six for global billings


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