Content from our thought leader

Nicola Merrifield

Image of open report, called Media's Got Talent?

'Worst ever talent crisis' in media roles is stopping growth, WFA survey reveals

Staff shortages were reported by 77% of respondents in a major survey by WFA and MediaSense.

Graphic of line graph with words "School Reports 2022 Top Creative Agency Staff Size Over 10 Years"

10 years of staff joining and departing the top creative agencies

Staffing changes over the past decade have been dramatic at some creative agencies, while at others there have been gradual shifts, in most cases leading to declines.

M&A watch: S4 Capital and Accenture lead acquisitions in 2021 as global deals rise

The number of UK ad companies acquired by companies soared by almost 70%.

Pinterest: annual trends report for the coming year reveals rapidly increasing search terms [picture: Getty Images]

Pinterest marks out lounge lingerie and DIY car curtains as top trends for 2022

Searches for 'lounge lingerie' increased by 96 times last year.

Cannes Lions festival: a new award and updates to other prizes for 2022

Media Lion refreshed to celebrate creative media ideas

Other changes include a broadening of the commerce prizes and a stronger emphasis on creative in the media awards.

Threads of digital data with a cluster forming the shape of a padlock

Google agrees to monitoring by UK regulator as it replaces cookies with new data tracker

The tech firm has been under investigation by the UK regulator over competition concerns.

Saunter: leading the development of MediaCom's new Creative Analytics tool

MediaCom launches data-based tool to drive creative performance by up to 50%

The new system will include an algorithm that uses information on emotional response and attention levels.

Travel adspend: recovery from the pandemic will stretch beyond this year [Getty Images]

Travel adspend recovery stalled until 2023 despite 36% boost next year

Domestic holidays are expected to remain popular, while business travel has been slower to bounce back, the report by Zenith says.

The skyline of Tokyo with Mount Fuji in the background
Rahul Titus, Ogilvy's UK and EMEA head of influence, sporting a dark green shirt, smiles as he stares into the middle distance

‘Sick of seeing someone posing’: influencer marketing must no longer be an ‘add-on’

Brands should also rethink who they consider as influencers and look to staff for these roles, according to Ogilvy.

Six ad leaders share their thoughts on the impact of COP26 on the industry

Will COP26 bring about any tangible change in the advertising industry?

The global climate conference has focused minds, but not all adland leaders believe the effects will last.

From top left, clockwise: Jenkins, Fox, Best, Cohen, Robinson and Bainsfair

Is the independent agency model becoming more attractive to major clients?

As British Airways selects Uncommon as its creative partner, industry leaders discuss whether this heralds a new era for indy agencies winning big accounts.

Can adland put competition on hold for the sake of the planet?

As companies increase their efforts to become more sustainable, there is little chance of an even playing field.

An adapted version of an iconic 1932 photo of workers on a skyscraper is the campaign centrepiece

BA work heralds reopening of transatlantic corridor

Flights will begin again in November after an 18-month ban.

Swedish House Mafia want to help people make music at home

Ikea and DJs Swedish House Mafia to create 'affordable home studio' collection

The collaboration will allow people to make music at home.

Facebook says the CMA's inquiry contains errors

Facebook accuses competition watchdog of ‘fundamental errors’ in Giphy inquiry

Social media company argues it has not reduced competition by merging with Giphy.

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