Content from our thought leader

Nicola Merrifield

Media Lion refreshed to celebrate creative media ideas

Media Lion refreshed to celebrate creative media ideas

Other changes include a broadening of the commerce prizes and a stronger emphasis on creative in the media awards.

Google agrees to monitoring by UK regulator as it replaces cookies with new data tracker

Google agrees to monitoring by UK regulator as it replaces cookies with new data tracker

The tech firm has been under investigation by the UK regulator over competition concerns.

MediaCom launches data-based tool to drive creative performance by up to 50%

MediaCom launches data-based tool to drive creative performance by up to 50%

The new system will include an algorithm that uses information on emotional response and attention levels.

Travel adspend recovery stalled until 2023 despite 36% boost next year

Travel adspend recovery stalled until 2023 despite 36% boost next year

Domestic holidays are expected to remain popular, while business travel has been slower to bounce back, the report by Zenith says.

Global agency groups Q3 report card: Dentsu gets Olympics boost amid Covid recovery
‘Sick of seeing someone posing’: influencer marketing must no longer be an ‘add-on’

‘Sick of seeing someone posing’: influencer marketing must no longer be an ‘add-on’

Brands should also rethink who they consider as influencers and look to staff for these roles, according to Ogilvy.

Will COP26 bring about any tangible change in the advertising industry?

Will COP26 bring about any tangible change in the advertising industry?

The global climate conference has focused minds, but not all adland leaders believe the effects will last.

Is the independent agency model becoming more attractive to major clients?

Is the independent agency model becoming more attractive to major clients?

As British Airways selects Uncommon as its creative partner, industry leaders discuss whether this heralds a new era for indy agencies winning big accounts.

Can adland put competition on hold for the sake of the planet?

Can adland put competition on hold for the sake of the planet?

As companies increase their efforts to become more sustainable, there is little chance of an even playing field.

BA work heralds reopening of transatlantic corridor

BA work heralds reopening of transatlantic corridor

Flights will begin again in November after an 18-month ban.

Ikea and DJs Swedish House Mafia to create 'affordable home studio' collection

Ikea and DJs Swedish House Mafia to create 'affordable home studio' collection

The collaboration will allow people to make music at home.

Facebook accuses competition watchdog of ‘fundamental errors’ in Giphy inquiry

Facebook accuses competition watchdog of ‘fundamental errors’ in Giphy inquiry

Social media company argues it has not reduced competition by merging with Giphy.

GET YOUR CAMPAIGN DAILY FIX

Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free