How women’s health brands communicate on social media: They can’t
Female founders of women’s health brands say censorship makes it challenging to properly address women’s concerns.
Campaign Chemistry: Media.Monks’ Lewis Smithingham talks gaming
Smithingham talks about how brands can properly engage with consumers in gaming environments in a bullish market.
How Activision Blizzard could help Microsoft gain gaming credibility and bigger marketing budgets
The acquisition marks an era of consolidation in the gaming space as the industry grows up.
2022 Edelman Trust Barometer: Businesses are the most-trusted source of information
Trust has declined across all institutions, including media, government and business, the report found.
Marriott Bonvoy is looking for a TikTok correspondent
Three lucky winners will be chosen to document all-expenses-paid vacations in Marriott Bonvoy’s 30 locations.
NBCUniversal selects iSpot.tv as a new measurement partner
iSpot.tv will measure ads and program ratings including cross-screen viewing, reach and frequency, and impressions.
HBO Max publishes children’s book destigmatizing LGBTQ+ families
The book was created based on the docu-series Nuclear Family.
Center for Intimacy Justice report finds Facebook censors women’s health ads
Health startups focused on menopause, pelvic pain, pregnancy, menstrual health and sexual wellness had ads removed from the platform for violating “adult product” policies.
“The name is the punchline”: Gary Vaynerchuk launches a production studio
Eva Nosidam Productions will be led by chief production officer Maya Brewster-Dorian.
CES 2022: How digital acceleration has changed marketing strategies
Marketers agree that the shift to digital during the pandemic has led to a deeper focus on customer engagement, the need for more efficient operations and placed greater value on the customer experience.
What it’s really like on the ground at CES for PR pros
Tandem Marketing Communications managing editor Ian Twinn says very sparse crowds and lack of major media presence is making for an unprecedentedly challenging show.
Lenovo spotlights Gen Z changemakers
The global brand campaign, debuted at CES 2022, aims to empower the next generation to change the world from their laptops with the new Lenovo ThinkPad Z series.
CES 2022: Diving into the creator economy in the crypto era
The TL;DR: Support creators, educate audiences, keep content fresh.
WarnerMedia brings on Comscore, iSpot and VideoAmp as measurement partners
The decision comes amid growing calls to diversify TV measurement strategies.
How Rec Room CEO Nick Fajt runs the digital room where it happens
Fajt powers the platform designed for virtual reality socializing to forge connections in real life.
Comcast Xfinity partners with Mission Control to launch three-month esports league
The campaign aims to engage the gaming community and promote Xfinity’s gigabit service.
Updated: Everything we know about Super Bowl LVI so far
A continuously updated list of which brands are tapping in and sitting out this year’s Big Game.
One door closes, another opens: Agencies reinvest in office spaces
While several agencies have shut office doors indefinitely, others have expanded their spaces in 2022.
Inside DDB Latina’s award-winning creative strategy
The agency network’s rigorous ‘Bullseye’ strategy evaluates local creative against an international backdrop.
How Goodwill raised awareness amid a pandemic
The nonprofit launched the #Goodwilling campaign to educate customers on its mission and job placement services.