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Sabrina Sanchez

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Reporter, Gen Z, diversity & inclusion, agency & brand purpose and lifestyle, youth trends in e-commerce

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Penguin Random House shows how current events drove reader trends in 2021 recap campaign

Penguin Random House shows how current events drove reader trends in 2021 recap campaign

“Find Your Light” looks at major literary trends inspired by current events.

Cannes Lions hires The Unmistakable as DE&I consultancy

Cannes Lions hires The Unmistakable as DE&I consultancy

The appointment comes months after the organization came under scrutiny for removing the only person of color from the Dean's list of the Cannes Lions School.

Playboy names Cardi B first creative director in residence

Playboy names Cardi B first creative director in residence

The hip hop star will provide artistic direction on co-branded fashion and sexual wellness merchandise, editorial content and experiential campaigns.

NFT marketplace Rarible debuts first ad campaign

NFT marketplace Rarible debuts first ad campaign

The campaign includes an anthem video and commits to creating an inclusive and sustainable NFT community.

Spotify's 2021 Wrapped campaign includes games, videos and interactive features

Spotify's 2021 Wrapped campaign includes games, videos and interactive features

Spotify listeners in more than 30 markets can blend their playlists with friends, check out their audio “auras” and view curated movie-style soundtracks to their lives.

Innovid trades on the NYSE under ‘CTV’ ticker

Innovid trades on the NYSE under ‘CTV’ ticker

The ad tech company announced in June it would go public via a SPAC.

PPLSI names Cara Whitley as CMO; appoints You & Mr Jones as AOR

PPLSI names Cara Whitley as CMO; appoints You & Mr Jones as AOR

Whitley will oversee advertising, media planning and placement for brands LegalShield and IDShield.

Famed street and menswear designer Virgil Abloh dies at 41

Famed street and menswear designer Virgil Abloh dies at 41

The cofounder of “Off-White” and artistic director at Louis Vuitton lost his battle with cancer on Sunday.

How McKinney gamified a campaign to raise awareness about homelessness

How McKinney gamified a campaign to raise awareness about homelessness

SPENT illustrates the fine line between financial stability and poverty.

New York Public Library spoofs patrons for Black Friday

New York Public Library spoofs patrons for Black Friday

The campaign touts “free books for all” through the NYPL and emphasizes its new fine-free policy.

Case study: How two health equity organizations and Ciara raised awareness about cervical cancer

Case study: How two health equity organizations and Ciara raised awareness about cervical cancer

The organization’s Cerving Confidence campaign, in partnership with the megastar singer, encouraged Black women to get screened regularly.

Meta’s Nicola Mendelsohn lays out opportunities for brands in the metaverse

Meta’s Nicola Mendelsohn lays out opportunities for brands in the metaverse

In a blog post, the company formerly known as Facebook said advertisers can take advantage of virtual learning experiences and networking.

Snap opens an AR holiday market for Black Friday

Snap opens an AR holiday market for Black Friday

The holiday market features AR experiences from Coca-Cola, Hollister, Prime Video, Under Armour, Verizon and Walmart.

Brands get festive for Thanksgiving 2021 campaigns

Brands get festive for Thanksgiving 2021 campaigns

Many focus on giving back and celebrating being together again.

Facebook gives advertisers contextual brand safety controls in the NewsFeed

Facebook gives advertisers contextual brand safety controls in the NewsFeed

Omnicom Media Group says it is “a step in the right direction.”

Employees don’t want a mandated return to the office, says poll

Employees don’t want a mandated return to the office, says poll

The non-mandated hybrid work model wins the popular vote.

Droga5 promotes Susie Nam to CEO of the Americas

Droga5 promotes Susie Nam to CEO of the Americas

Dan Gonda takes on the role of president in New York; Sean Lackey is named global chief marketing officer.

AT&T and Twitch create a mentorship program for aspiring streamers

AT&T and Twitch create a mentorship program for aspiring streamers

AT&T will also upgrade streamers’ equipment and sponsor their first stream.

Want to reach Gen Z with OOH ads? Social media can help

Want to reach Gen Z with OOH ads? Social media can help

A survey shows young people engage with and share OOH ads when they are posted on social networks.

Initiative lands Intuit Quickbooks’ $175 million US media account

Initiative lands Intuit Quickbooks’ $175 million US media account

The account was won as part of a consolidation pitch.

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