Campaign US readers agree that purpose is the most prominent theme.
The campaign creates exposure for Latinx-owned businesses.
Creatives predicted purpose would take the spotlight this year.
The short film series reclaims the time it took to end George Floyd’s life and fills it with stories of Black joy.
VP of global brand marketing Kristin Connelly discusses the gaming platform’s live events strategy.
Gen Z is turning to music and social media to fulfill religious needs, according to a study by Current Forward.
Creatives share their predictions for this year’s winning work.
With equity and inclusion top of mind in the industry, acknowledging the day appropriately is critical.
Some people believe brands will commercialize the holiday and detract from its meaning.
The campaign marks the launch of more plus-sizes across all products.
The challenge encourages TikTok creators to make campaigns for non-profit organizations.
“Orgullo Imparable'' shows the impact an ally can have on the Latino LGBTQ+ community.
Brands should tread carefully in their responses.
Results for Seize the Awkward show how responses to the creative varied on Instagram, Snapchat and TikTok.
The integrated agency will lead paid social, search, programmatic, OOH, affiliate and broadcast buying.
Café Bustelo, HBO Max and Presidente launched campaigns ahead of the movie release.
Becker will lead integration of Edelman’s creative, intelligence and digital offerings.
B Code develops solutions to help brands reach, inform and connect with Black consumers.
The holding company has pledged to publish staff diversity reports every six months.
Literati is encouraging users to dump their old book club and join a digital one led by famous figures.