Content from our thought leader

Sabrina Sanchez

Reporter

Reporter, Campaign US

Purpose takes the spotlight at Cannes 2021

Purpose takes the spotlight at Cannes 2021

Campaign US readers agree that purpose is the most prominent theme.

UPS and J Balvin highlight Latinx small businesses on TikTok

UPS and J Balvin highlight Latinx small businesses on TikTok

The campaign creates exposure for Latinx-owned businesses.

What’s the most prominent theme at Cannes this year?

What’s the most prominent theme at Cannes this year?

Creatives predicted purpose would take the spotlight this year.

Cannes: Saturday Morning and Procter & Gamble discuss the launch of 8:46 films

Cannes: Saturday Morning and Procter & Gamble discuss the launch of 8:46 films

The short film series reclaims the time it took to end George Floyd’s life and fills it with stories of Black joy.

Activision Blizzard returns to live events for Call of Duty League

Activision Blizzard returns to live events for Call of Duty League

VP of global brand marketing Kristin Connelly discusses the gaming platform’s live events strategy.

Digital content is Gen Z’s religion

Digital content is Gen Z’s religion

Gen Z is turning to music and social media to fulfill religious needs, according to a study by Current Forward.

Cannes 2021 will put the spotlight on purpose

Cannes 2021 will put the spotlight on purpose

Creatives share their predictions for this year’s winning work.

How agencies and companies are observing Juneteenth

How agencies and companies are observing Juneteenth

With equity and inclusion top of mind in the industry, acknowledging the day appropriately is critical.

Brands should think carefully about Juneteenth approach

Brands should think carefully about Juneteenth approach

Some people believe brands will commercialize the holiday and detract from its meaning.

Thinx plus-size campaign encourages body positivity on your own terms

Thinx plus-size campaign encourages body positivity on your own terms

The campaign marks the launch of more plus-sizes across all products.

TikTok celebrates Cannes Lions with creative showcase challenge

TikTok celebrates Cannes Lions with creative showcase challenge

The challenge encourages TikTok creators to make campaigns for non-profit organizations.

Telemundo pledges allyship within the Latino LGBTQ+ community

Telemundo pledges allyship within the Latino LGBTQ+ community

“Orgullo Imparable'' shows the impact an ally can have on the Latino LGBTQ+ community.

How should brands commemorate Juneteenth?

How should brands commemorate Juneteenth?

Brands should tread carefully in their responses.

How the Ad Council used AI to optimize its mental health campaign

How the Ad Council used AI to optimize its mental health campaign

Results for Seize the Awkward show how responses to the creative varied on Instagram, Snapchat and TikTok.

Madison Reed names Dentsu X powered by 360i media AOR

Madison Reed names Dentsu X powered by 360i media AOR

The integrated agency will lead paid social, search, programmatic, OOH, affiliate and broadcast buying.

Brands line up for In the Heights premiere

Brands line up for In the Heights premiere

Café Bustelo, HBO Max and Presidente launched campaigns ahead of the movie release.

Edelman hires Christoph Becker as global chair of integration

Edelman hires Christoph Becker as global chair of integration

Becker will lead integration of Edelman’s creative, intelligence and digital offerings.

Hispanic multicultural agency H Code expands offering to Black audiences

Hispanic multicultural agency H Code expands offering to Black audiences

B Code develops solutions to help brands reach, inform and connect with Black consumers.

Omnicom shows 'small uptick' in US workforce diversity by end of 2020

Omnicom shows 'small uptick' in US workforce diversity by end of 2020

The holding company has pledged to publish staff diversity reports every six months.

Digital book club Literati launches first national ad campaign

Digital book club Literati launches first national ad campaign

Literati is encouraging users to dump their old book club and join a digital one led by famous figures.

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