Content from our thought leader

Sabrina Sanchez


Reporter, Gen Z, diversity & inclusion, agency & brand purpose and lifestyle, youth trends in e-commerce


Find more of Sabrina's articles here.

How women’s health brands communicate on social media: They can’t

Female founders of women’s health brands say censorship makes it challenging to properly address women’s concerns.

Campaign Chemistry: Media.Monks’ Lewis Smithingham talks gaming

Smithingham talks about how brands can properly engage with consumers in gaming environments in a bullish market.

How Activision Blizzard could help Microsoft gain gaming credibility and bigger marketing budgets

The acquisition marks an era of consolidation in the gaming space as the industry grows up.

2022 Edelman Trust Barometer: Businesses are the most-trusted source of information

Trust has declined across all institutions, including media, government and business, the report found.

Credit: Marriott Bonvoy

Marriott Bonvoy is looking for a TikTok correspondent

Three lucky winners will be chosen to document all-expenses-paid vacations in Marriott Bonvoy’s 30 locations.

NBCUniversal selects as a new measurement partner will measure ads and program ratings including cross-screen viewing, reach and frequency, and impressions.

HBO Max publishes children’s book destigmatizing LGBTQ+ families

The book was created based on the docu-series Nuclear Family.

Center for Intimacy Justice report finds Facebook censors women’s health ads

Health startups focused on menopause, pelvic pain, pregnancy, menstrual health and sexual wellness had ads removed from the platform for violating “adult product” policies.

“The name is the punchline”: Gary Vaynerchuk launches a production studio

Eva Nosidam Productions will be led by chief production officer Maya Brewster-Dorian.

CES 2022: How digital acceleration has changed marketing strategies

Marketers agree that the shift to digital during the pandemic has led to a deeper focus on customer engagement, the need for more efficient operations and placed greater value on the customer experience.

What it’s really like on the ground at CES for PR pros

Tandem Marketing Communications managing editor Ian Twinn says very sparse crowds and lack of major media presence is making for an unprecedentedly challenging show.

Lenovo spotlights Gen Z changemakers

The global brand campaign, debuted at CES 2022, aims to empower the next generation to change the world from their laptops with the new Lenovo ThinkPad Z series.

CES 2022: Diving into the creator economy in the crypto era

The TL;DR: Support creators, educate audiences, keep content fresh.

WarnerMedia brings on Comscore, iSpot and VideoAmp as measurement partners

The decision comes amid growing calls to diversify TV measurement strategies.

How Rec Room CEO Nick Fajt runs the digital room where it happens

Fajt powers the platform designed for virtual reality socializing to forge connections in real life.

Comcast Xfinity partners with Mission Control to launch three-month esports league

The campaign aims to engage the gaming community and promote Xfinity’s gigabit service.

Updated: Everything we know about Super Bowl LVI so far

A continuously updated list of which brands are tapping in and sitting out this year’s Big Game.

One door closes, another opens: Agencies reinvest in office spaces

While several agencies have shut office doors indefinitely, others have expanded their spaces in 2022.

Inside DDB Latina’s award-winning creative strategy

The agency network’s rigorous ‘Bullseye’ strategy evaluates local creative against an international backdrop.

Credit: Goodwill of North Georgia

How Goodwill raised awareness amid a pandemic

The nonprofit launched the #Goodwilling campaign to educate customers on its mission and job placement services.


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