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Sabrina Sanchez

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Truth Initiative sells “depression sticks” in anti-vape campaign

Truth Initiative sells “depression sticks” in anti-vape campaign

The campaign, by Mojo Supermarket, uses humor and honesty to combat the vaping epidemic

The internet reacts to Health Canada’s rebranding of COVID-19 vaccine names

The internet reacts to Health Canada’s rebranding of COVID-19 vaccine names

Twitter users poked fun at and criticized the branding for Pfizer, Moderna and AstraZeneca’s vaccines in Canada.

Strawberry Shortcake makes a digital comeback

Strawberry Shortcake makes a digital comeback

The popular character is revived through a YouTube series and Roblox integration.

Media companies show support for Hispanic Heritage Month

Media companies show support for Hispanic Heritage Month

Celebrations include partnerships with organizations, live events and month-long special content.

Brand and employer trust matters more to Hispanics: Edelman Trust Barometer

Brand and employer trust matters more to Hispanics: Edelman Trust Barometer

Hispanics expect companies to be socially responsible to be able to trust them.

Honor the duality of Hispanic Americans

Honor the duality of Hispanic Americans

It will be necessary for brands to survive.

Glassdoor acquires professional social networking app Fishbowl

Glassdoor acquires professional social networking app Fishbowl

The integration comes as more than two-thirds of employees said they wish they were able to learn more about the team they would be working with when deciding to accept a job.

13 PR and advertising agencies commit to global standard for responsible influencer alcohol marketing

13 PR and advertising agencies commit to global standard for responsible influencer alcohol marketing

Created by the International Alliance for Responsible Drinking, the guidelines would encourage age-gating content and greater transparency.

What was your favorite NFL kick-off ad?

What was your favorite NFL kick-off ad?

Brands celebrated the return of football with partnerships with NFL players.

Integral Ad Science: Contextual ads are effective in driving brand recall

Integral Ad Science: Contextual ads are effective in driving brand recall

The study suggests that contextual ads could be a viable alternative to cookies.

Wieden + Kennedy Brazil creative leadership departs over controversial work

Wieden + Kennedy Brazil creative leadership departs over controversial work

The film, created for Festival do Clube de Criação, highlighted historical crises and the cultural movements that emerged from them.

The people throw shade at Facebook-Ray Ban collab

The people throw shade at Facebook-Ray Ban collab

Campaign US readers say Facebook’s reputation of tracking and targeting makes them uneasy about the smart glasses.

SXM Media expands programmatic buying for podcasts

SXM Media expands programmatic buying for podcasts

Advertisers can buy programmatically across Pandora, Soundcloud and podcasts exclusive to the SXM media network.

Brands line up for NFL season kickoff

Brands line up for NFL season kickoff

“Unity” is the theme of the year.

PepsiCo turns to Boden to launch Hispanic business platform

PepsiCo turns to Boden to launch Hispanic business platform

Juntos Crecemos is the company’s new $50 million multiyear platform supporting Hispanic-owned businesses.

‘Creatives are fed up:’ Survey shows creatives are burnt out and quitting

‘Creatives are fed up:’ Survey shows creatives are burnt out and quitting

The data underscores reports of an industry talent crunch.

Calendly appoints Tina Dobie as chief customer officer

Calendly appoints Tina Dobie as chief customer officer

She will be responsible for overseeing the company’s customer experience team.

How communicators can reach the vaccine-hesitant

How communicators can reach the vaccine-hesitant

Those who are skeptical about the COVID-19 vaccine or refuse to get one altogether are politically disengaged, and therefore best reached through unconventional channels.

Carter’s launches its first multicultural campaign

Carter’s launches its first multicultural campaign

Led by Black-owned creative agency Quantasy, the spot depicts a family reuniting after the pandemic.

Social networking start-up LinkedInclusion appoints Angela Harris as CMO

Social networking start-up LinkedInclusion appoints Angela Harris as CMO

She will lead communications and strategy for the LinkedIn competitor.

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