Content from our thought leader

Sabrina Sanchez


Reporter, Gen Z, diversity & inclusion, agency & brand purpose and lifestyle, youth trends in e-commerce


Find more of Sabrina's articles here.

Indeed's TikTok account page

How Indeed used edutainment to grow its TikTok audience

Indeed tapped into #CareerTok with fun facts and tips for young jobseekers.

Spotify logo on laptop screen

Spotify acquires Podsights and Chartable to boost podcast measurement capabilities

The tools will enhance Spotify’s ability to provide advertisers and publishers with audience insight and attribution.

How Capcom launched a game on Reddit

The video game publisher used Reddit to launch a game — about a game.

FCB's Tyler Turbull and Susan Credle

FCB Global CEO Carter Murray departs; North America CEO Tyler Turnbull takes his role

Global chief creative officer Susan Credle also takes on the role of global chair.

The Ad Council's "It's Up To You" COVID-19 ad campaign showing masked woman pointing at her arm.

How the Ad Council used AI to personalize COVID-19 vaccine campaigns

The Ad Council partnered with Artsai to develop AI-optimized creative.

Black-owned holding company Direct Digital Holdings goes public

The IPO is a big move for minority-owned advertising businesses.

Pringles Super Bowl ad showing man with hand stuck in can of Pringles

A man spends life with a Pringles can on his hand in Super Bowl spot

The spot, by Grey Group, plays on the stat that 43% of people have gotten their arm stuck in a Pringles can.

Headshot of Twitter Next's Ryan Oliver

How to approach Super Bowl LVI marketing on Twitter

Having a strong brand voice is key, said Twitter Next’s Ryan Oliver.

Group of diverse businessmen and businesswomen working in a shared office.

Nielsen connects diverse-owned media companies with advertisers

The Diverse Media Equity program launched on Monday.

McDonalds Future 22 ad showing young Black creatives

Brands commit to more than just February for Black History Month

Many will celebrate Black contributions long after February.

Kevin Hart's Sam's Club Super Bowl commercial

Watch all of the Super Bowl LVI ads that have dropped so far

NBC Sports officially sold out of inventory across NBC, Telemundo and Peacock.

Poster for Equiano.Stories

New campaign imagines the horrors of slavery captured on social media

The vertical film, by Stelo Stories and DuSable Museum of African American History, captures the life of a young boy kidnapped and enslaved in 1756.

Alexa, what is love Amazon campaign

‘Alexa, what is love?’: Amazon redefines love in Valentine’s Day campaign

The campaign, created with the Ad Council, equips Alexa with inclusive responses to the question.

Olay and Ebony Magazine Black History Month issue cover

Olay and Ebony Magazine launch limited-edition Black History Month issue

It will be the first print copy of Ebony to hit the stands since 2019.

The exterior of Arena

As Crypto takes on the Super Bowl, what does it mean for digital currency adoption?

Marketers say while it's a long way away, advertising increases curiosity and brand awareness.

Irish Spring super bowl teaser

Updated: Watch all of the teasers for Super Bowl LVI

This year’s spots mark record investments as NBCUniversal sold 30-second spots for $6.5 million.

Michelin-branded tire pressure gauges

Michelin joins The Sims for teen drivers’ safety campaign

The campaign encourages teens to check their tire pressure to avoid accidents.

The Sofi Stadium

Updated: Brands get creative on social media for Super Bowl LVI

Avocados from Mexico, Bud Light and others will use social media as a vehicle for experiential. app screen makes its Super Bowl debut

The project management software’s 30-second spot aims to defy the rules.

Jake from State Farm super bowl ad

State Farm forgoes the big screen for TikTok at Super Bowl LVI

NFL fans are invited to share their talents online for a chance to be in a State Farm’s next commercial.


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free