Truth Initiative sells “depression sticks” in anti-vape campaign
The campaign, by Mojo Supermarket, uses humor and honesty to combat the vaping epidemic
The internet reacts to Health Canada’s rebranding of COVID-19 vaccine names
Twitter users poked fun at and criticized the branding for Pfizer, Moderna and AstraZeneca’s vaccines in Canada.
Strawberry Shortcake makes a digital comeback
The popular character is revived through a YouTube series and Roblox integration.
Media companies show support for Hispanic Heritage Month
Celebrations include partnerships with organizations, live events and month-long special content.
Brand and employer trust matters more to Hispanics: Edelman Trust Barometer
Hispanics expect companies to be socially responsible to be able to trust them.
Honor the duality of Hispanic Americans
It will be necessary for brands to survive.
Glassdoor acquires professional social networking app Fishbowl
The integration comes as more than two-thirds of employees said they wish they were able to learn more about the team they would be working with when deciding to accept a job.
13 PR and advertising agencies commit to global standard for responsible influencer alcohol marketing
Created by the International Alliance for Responsible Drinking, the guidelines would encourage age-gating content and greater transparency.
What was your favorite NFL kick-off ad?
Brands celebrated the return of football with partnerships with NFL players.
Integral Ad Science: Contextual ads are effective in driving brand recall
The study suggests that contextual ads could be a viable alternative to cookies.
Wieden + Kennedy Brazil creative leadership departs over controversial work
The film, created for Festival do Clube de Criação, highlighted historical crises and the cultural movements that emerged from them.
The people throw shade at Facebook-Ray Ban collab
Campaign US readers say Facebook’s reputation of tracking and targeting makes them uneasy about the smart glasses.
SXM Media expands programmatic buying for podcasts
Advertisers can buy programmatically across Pandora, Soundcloud and podcasts exclusive to the SXM media network.
Brands line up for NFL season kickoff
“Unity” is the theme of the year.
PepsiCo turns to Boden to launch Hispanic business platform
Juntos Crecemos is the company’s new $50 million multiyear platform supporting Hispanic-owned businesses.
‘Creatives are fed up:’ Survey shows creatives are burnt out and quitting
The data underscores reports of an industry talent crunch.
Calendly appoints Tina Dobie as chief customer officer
She will be responsible for overseeing the company’s customer experience team.
How communicators can reach the vaccine-hesitant
Those who are skeptical about the COVID-19 vaccine or refuse to get one altogether are politically disengaged, and therefore best reached through unconventional channels.
Carter’s launches its first multicultural campaign
Led by Black-owned creative agency Quantasy, the spot depicts a family reuniting after the pandemic.
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Social networking start-up LinkedInclusion appoints Angela Harris as CMO
She will lead communications and strategy for the LinkedIn competitor.