How Indeed used edutainment to grow its TikTok audience
Indeed tapped into #CareerTok with fun facts and tips for young jobseekers.
Spotify acquires Podsights and Chartable to boost podcast measurement capabilities
The tools will enhance Spotify’s ability to provide advertisers and publishers with audience insight and attribution.
How Capcom launched a game on Reddit
The video game publisher used Reddit to launch a game — about a game.
FCB Global CEO Carter Murray departs; North America CEO Tyler Turnbull takes his role
Global chief creative officer Susan Credle also takes on the role of global chair.
How the Ad Council used AI to personalize COVID-19 vaccine campaigns
The Ad Council partnered with Artsai to develop AI-optimized creative.
Black-owned holding company Direct Digital Holdings goes public
The IPO is a big move for minority-owned advertising businesses.
A man spends life with a Pringles can on his hand in Super Bowl spot
The spot, by Grey Group, plays on the stat that 43% of people have gotten their arm stuck in a Pringles can.
How to approach Super Bowl LVI marketing on Twitter
Having a strong brand voice is key, said Twitter Next’s Ryan Oliver.
Nielsen connects diverse-owned media companies with advertisers
The Diverse Media Equity program launched on Monday.
Brands commit to more than just February for Black History Month
Many will celebrate Black contributions long after February.
Watch all of the Super Bowl LVI ads that have dropped so far
NBC Sports officially sold out of inventory across NBC, Telemundo and Peacock.
New campaign imagines the horrors of slavery captured on social media
The vertical film, by Stelo Stories and DuSable Museum of African American History, captures the life of a young boy kidnapped and enslaved in 1756.
‘Alexa, what is love?’: Amazon redefines love in Valentine’s Day campaign
The campaign, created with the Ad Council, equips Alexa with inclusive responses to the question.
Olay and Ebony Magazine launch limited-edition Black History Month issue
It will be the first print copy of Ebony to hit the stands since 2019.
As Crypto takes on the Super Bowl, what does it mean for digital currency adoption?
Marketers say while it's a long way away, advertising increases curiosity and brand awareness.
Updated: Watch all of the teasers for Super Bowl LVI
This year’s spots mark record investments as NBCUniversal sold 30-second spots for $6.5 million.
Michelin joins The Sims for teen drivers’ safety campaign
The campaign encourages teens to check their tire pressure to avoid accidents.
Updated: Brands get creative on social media for Super Bowl LVI
Avocados from Mexico, Bud Light and others will use social media as a vehicle for experiential.
Monday.com makes its Super Bowl debut
The project management software’s 30-second spot aims to defy the rules.
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State Farm forgoes the big screen for TikTok at Super Bowl LVI
NFL fans are invited to share their talents online for a chance to be in a State Farm’s next commercial.