Content from our thought leader

Sabrina Sanchez

Creative Editor

Sabrina Sanchez is Creative Editor at Campaign US covering creativity in advertising, marketing and business. Prior to Campaign US, she served as a writer of Sidekick, Morning Brew's career and work life newsletter and as a reporter at PRWeek and Campaign US covering Gen Z, diversity and purpose marketing.

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Coca Cola ad screen shot

Coca-Cola launches food donation program for Ramadan

The campaign aims to provide meals to those who lack access to food for Iftar.

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5 Minutes with Campaign: Managing burnout and parental leave

Throughout Women’s History Month, Campaign US is featuring female executives discussing issues at the intersection of identity, gender, culture, technology and advertising.

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Do we really love New York City? The internet gets heated over New York’s new logo

Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.

Waystar Royco logo in retro design

Succession fans design logos for Waystar Royco

99designs by Vista asked designers to give the fictional media conglomerate and all of its subsidiaries an unofficial rebrand before the final season airs Sunday.

Ford advertisement showing collage of peoples faces

Ford taps high-profile drivers for new campaign

Sydney Sweeney, Dee Bryant and Kai Lenny tell their passionate stories and connections to Ford.

Deepfake Keanu Reeves ad

Deepfake Keanu Reeves educates retirees on financial scams

The campaign from HomeEquity Bank includes a three-episode miniseries in which a fake Reeves explains romance, real estate and tech support scams.

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Activist campaigns take over SXSW

Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.

Bloody Mary cocktail being poured from bottle

GSD&M taxes booze at SXSW to raise awareness on the tampon tax

The Women’s History Month campaign elucidates the extra money women spend on a luxury tax placed on essential feminine hygiene products.

Headshot of Deborah Wahl

GM’s global CMO Deborah Wahl to exit

She will transition out of the role and depart March 31.

Daughter sitting in working mothers lap

Women demand flexibility in the wake of office mandates, economic downturn and layoffs

Burn out, loneliness and lack of support are pushing women to make work, work for them — despite increasing economic pressures and pushes for in-office mandates.

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5 Minutes with Campaign: Increasing female representation in creative leadership

Throughout Women’s History Month, Campaign US will feature female executives discussing issues at the intersection of identity, gender, culture, technology and advertising.

Businesswoman on laptop at window in morning sun

Women in STEM roles lack allies and support, study finds

Research conducted by the United Nations Entity for Gender Equality and the Empowerment of Women shows that in STEM roles, women remain underrepresented and therefore lack allies to protect them from discrimination.

Campaign Chemistry

Campaign Chemistry: DDB Latina’s Juan Carlos Ortiz

Ortiz, who serves as president and CEO at the agency network, talks about its creative approach to Latino markets, attracting talent and the state of creativity.

Diverse group of business people at work

VMLY&R turns its DE&I focus to inclusion and belonging

EXCLUSIVE: The new framework focuses more on fostering and maintaining an inclusive culture than reporting numbers and checking boxes.

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As creativity declines, brands search for the next frontier

Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.

Two people looking at newly painted wall

How Benjamin Moore went from legacy brand to millennial staple

Working with independent agency FIG, the 140-year old paint brand flipped the narrative from paint quality to how paint makes people feel.

Credit: IPG

R/GA undergoes structural leadership changes as CEO departs

Global CEO Sean Lyons has exited the company to join Accenture Song in a new role; Tiffany Rolfe has been named global chair of the digital agency upon his departure.

Tinder’s new global campaign

Tinder’s new global campaign celebrates how Gen Z connects

The campaign shows the diversity of relationships and connections that Tinder facilitates.

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5 Minutes with Campaign: The pros and cons of remote work for Black talent

Throughout Black History Month, Campaign US will feature Black executives discussing issues at the intersection of identity, culture, technology and advertising in a new video series.

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Does creativity happen best in person?

Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.

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