Content from our thought leader

Mariah Cooper

Associate editor

Associate editor covering creativity, diversity & inclusion, influencers, media and more.

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MAC unveils Viva Glam x Keith Haring lipstick collaboration

MAC unveils Viva Glam x Keith Haring lipstick collaboration

Since 1994, the brand’s Viva Glam collection has donated 100% of proceeds to help fight HIV/AIDS.

Marshawn Lynch heads back to the classroom for climate change

Marshawn Lynch heads back to the classroom for climate change

The Seahawks running back gets a high school science lesson, courtesy of Allbirds.

Mixwell pokes fun at masculinity for brand's first official campaign

Mixwell pokes fun at masculinity for brand's first official campaign

The spot, created by The Many, champions 'real freedom.'

Peruvian Cancer Foundation twists misheard lyrics into donation phrases

Peruvian Cancer Foundation twists misheard lyrics into donation phrases

Fahrenheit DDB Peru's campaign became a fundraising TikTok trend.

Cox Communications united two rival football teams for a historic performance

Cox Communications united two rival football teams for a historic performance

The spot, created by 180LA, brought together Oklahoma City schools Putnam City North and Putnam City West.

‘High History’: Kiva Confections shares history of cannabis in digital series

‘High History’: Kiva Confections shares history of cannabis in digital series

The cannabis brand tapped Chris Klemens, Rachel Wolfson and Ira Madison III for a cannabis-inspired version of Comedy Central’s ‘Drunk History.’

Movers & Shakers: CVS, Regal Cinemas, T-Mobile, Grey Goose and more

Movers & Shakers: CVS, Regal Cinemas, T-Mobile, Grey Goose and more

This week’s agency news, people on the move and brand buzz.

Butterball celebrates Turkey Talk Line’s 40th anniversary on TikTok

Butterball celebrates Turkey Talk Line’s 40th anniversary on TikTok

The iconic hotline, created with Edelman, has assisted with cooking thousands of Thanksgiving turkeys.

Future of retail? China’s livestream shopping craze attempts to gain U.S. footing

Future of retail? China’s livestream shopping craze attempts to gain U.S. footing

The growing trend is both a risk and an opportunity for brands and influencers. `

Ad of the week: Zulu Alpha Kilo’s ‘Awards Gone Wild’

Ad of the week: Zulu Alpha Kilo’s ‘Awards Gone Wild’

The satirical spot shows how far adland will go to win a trophy.

Movers & Shakers: Starbucks, Little Caesars, TripAdvisor, California Tortilla and more

Movers & Shakers: Starbucks, Little Caesars, TripAdvisor, California Tortilla and more

This week’s agency news, people on the move and brand buzz.

Meet the winners: Shutterstock and It Gets Better Project unveil global grant recipients

Meet the winners: Shutterstock and It Gets Better Project unveil global grant recipients

The $12,500 grant supports LGBTQ+ creators and advances LGBTQ+ content representation.

MasterClass shows off its star-studded instructors

MasterClass shows off its star-studded instructors

The "Now You" campaign, created by Anomaly, features Gordon Ramsay, Simone Biles, Serena Williams and more.

Cheekbone Beauty reclaims the media's narrative about Indigenous people

Cheekbone Beauty reclaims the media's narrative about Indigenous people

The spot, created by Sid Lee, includes a powerful poem by Zoey Roy.

'Awards Gone Wild' pokes fun at adland's awards obsession

'Awards Gone Wild' pokes fun at adland's awards obsession

Zulu Alpha Kilo's spot shows what it would look like if other professions were desperate to win.

Voting PSA taps Mark Ruffalo for erectile dysfunction parody

Voting PSA taps Mark Ruffalo for erectile dysfunction parody

The spot raises awareness for The Freedom to Vote Act.

Chipotle reimagines the future of farming

Chipotle reimagines the future of farming

‘A Future Begins,’ featuring music by Kacey Musgraves, returns to the family farm.

How Arnold Worldwide is finding the next generation of comedy writers

How Arnold Worldwide is finding the next generation of comedy writers

The agency launched the Center for the Comedically Gifted residency program to discover talent from non-traditional backgrounds.

Ad of the week: Progressive’s ‘Baker Mayfield Has a Package Mix-Up’

Ad of the week: Progressive’s ‘Baker Mayfield Has a Package Mix-Up’

The spot, created by Arnold Worldwide, stars Alice Cooper and Baker Mayfield.

Movers & Shakers: Meta, Old Navy, Bacardi, Tim Hortons and more

Movers & Shakers: Meta, Old Navy, Bacardi, Tim Hortons and more

This week’s agency news, people on the move and brand buzz.

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