Content from our thought leader

Mariah Cooper

Associate editor

Associate editor, Campaign US

T-Mobile bottles up the spirit of 5G with gin and ginger beer launch

T-Mobile bottles up the spirit of 5G with gin and ginger beer launch

The limited-edition beverages celebrate T-Mobile’s Extended Range 5G, covering 300 million people.

Cannes Lions pick: Dove's 'Courage Is Beautiful'

Cannes Lions pick: Dove's 'Courage Is Beautiful'

The spot, created by WPP's Ogilvy Toronto and Ogilvy London, paid tribute to the frontline workers of the pandemic.

Cannes Lions: Tinder, Sinyi Realty pick up entertainment Grand Prix

Cannes Lions: Tinder, Sinyi Realty pick up entertainment Grand Prix

Dove Men+Care and Coca-Cola among gold Lions winners.

Cannes Lions pick: Bodyform's 'Womb Stories'

Cannes Lions pick: Bodyform's 'Womb Stories'

The spot, created by AMV BBDO, tells the diverse tales of life with a womb through animation and live-action imagery.

Vans gets to the heart of skateboarding ahead of 2020 Olympics

Vans gets to the heart of skateboarding ahead of 2020 Olympics

The campaign, in partnership with Skateistan, stars skateboard stars Tony Hawk, Lizzie Armanto, Pedro Barros and Yann Horowitz.

Father’s Day 2021: 7 Campaign picks of the year

Father’s Day 2021: 7 Campaign picks of the year

These brands celebrated the holiday with heart and plenty of dad jokes.

Ad of the week: Grey Goose’s ‘Smooth Summer’

Ad of the week: Grey Goose’s ‘Smooth Summer’

The spot, created by MullenLowe LA, captures the effortless feeling of summer.

Movers & Shakers: Ferrari, Netflix, Unilever, Chipotle and more

Movers & Shakers: Ferrari, Netflix, Unilever, Chipotle and more

This week’s agency news, people on the move and brand buzz.

The Art of Shaving celebrates Broadway’s big comeback

The Art of Shaving celebrates Broadway’s big comeback

The grooming brand and Broadway Cares/Equity Fights AIDS spotlighted the performers who bring life to the stage.

TBWA\Chiat\Day LA elevates Erin Riley to CEO, Jen Costello to CSO

TBWA\Chiat\Day LA elevates Erin Riley to CEO, Jen Costello to CSO

The promotions come as the agency celebrates wins including Discover, Moderna and Behr Paint.

Adobe Premiere Pro explores the limitless possibilities of creativity

Adobe Premiere Pro explores the limitless possibilities of creativity

The spot, created by 72andSunny LA, delves into one man's vivid imagination.

Dunkin' wants to keep you running, but not literally

Dunkin' wants to keep you running, but not literally

The spot by BBDO NY puts a spin on Dunkin's iconic tagline.

Grey Goose showcases a 'smooth summer' state of mind

Grey Goose showcases a 'smooth summer' state of mind

MullenLowe LA's spot builds on the brand's visual relationship with nature.

A$AP Rocky revamps his quarantine style in Klarna ad

A$AP Rocky revamps his quarantine style in Klarna ad

The spot, created by NORD DDB, encourages people to 'drop your lockdown look.'

Medtech company BD examines the complexity of businesses reopenings

Medtech company BD examines the complexity of businesses reopenings

The docu-series ‘BD on Location’ shows how rapid antigen testing helps the safety of employees and customers.

Listen cofounders launch experiential agency Ada

Listen cofounders launch experiential agency Ada

Brett Volker and Steve Milton’s new venture focuses on ‘sensory-based’ projects.

Consumers are hungry for live events. Here’s how brands should respond.

Consumers are hungry for live events. Here’s how brands should respond.

A new study from Momentum Worldwide shows people’s desire for new experiences has shifted from “social” to “emotional.”

Indeed encourages allyship and ‘empathy at work’ for Pride

Indeed encourages allyship and ‘empathy at work’ for Pride

The campaign focuses on the importance of pronouns in the LGBTQ+ community.

Ad of the week: CDC’s  ‘Bums and the Bees’

Ad of the week: CDC’s ‘Bums and the Bees’

The PSA, created by Ogilvy DC, puts a spin on the “birds and the bees” talk to raise awareness for colorectal cancer.

Movers & Shakers: Burger King, Miller Lite, Instacart, Mastercard and more

Movers & Shakers: Burger King, Miller Lite, Instacart, Mastercard and more

This week’s agency news, people on the move and brand buzz.

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