Content from our thought leader

Mariah Cooper

Associate editor

LinkedIn
Find more of Mariah's articles here.

American Express plants mobile office installations for ‘Built for Business’ campaign

American Express plants mobile office installations for ‘Built for Business’ campaign

The experiential installations will launch in New York City, Chicago and Austin.

Dole uses trash to fight hunger, support waste reduction

Dole uses trash to fight hunger, support waste reduction

L&C NYC’s campaign ‘Malnutrition Labels: Food Waste’ sheds light on food waste statistics.

Eva Longoria tells her first grade self she's 'worth it' in L'Oréal Paris spot

Eva Longoria tells her first grade self she's 'worth it' in L'Oréal Paris spot

The spot, created by McCann Paris, is the latest installment in the beauty brand's 'Lessons of Worth' series.

Venus Williams and Blue Shield of California shine a light on gender bias in healthcare

Venus Williams and Blue Shield of California shine a light on gender bias in healthcare

The campaign, created by BSSP, features women asking what it takes for them to be heard by medical professionals.

Omnisend shows small business owners' literal struggles in first video campaign

Omnisend shows small business owners' literal struggles in first video campaign

The spot, created by Clinic212, gives an alternative solution for small businesses outgrowing their surroundings.

Meow Wolf gives people a ticket to a 'mind-altering train station'

Meow Wolf gives people a ticket to a 'mind-altering train station'

The short film, created in collaboration with Wieden + Kennedy Portland, is the universe's 'first transdimensional travel ad.'

Momentum Worldwide launches hybrid experience platform

Momentum Worldwide launches hybrid experience platform

WhiteBox blends real life and virtual events for brands.

Downtown Alliance says ‘Do You’ in downtown Manhattan

Downtown Alliance says ‘Do You’ in downtown Manhattan

Forsman & Bodenfors NY’s campaign urges people to explore the neighborhood beyond Wall Street.

Networks weigh options amid Nielsen suspension: ‘Nielsen has lost its way’

Networks weigh options amid Nielsen suspension: ‘Nielsen has lost its way’

WarnerMedia, ViacomCBS and more major networks are testing new providers in the wake of Nielsen controversy.

Ad of the week: The New York Times’ ‘The Truth Takes a Journalist’

Ad of the week: The New York Times’ ‘The Truth Takes a Journalist’

The spot, created by Droga5, was the winner of Campaign US’ first ever Ad of the Week tie.

HP Instant Ink targets millennial parents in ‘90s throwback campaign

HP Instant Ink targets millennial parents in ‘90s throwback campaign

The spots, starring Justin Baldoni and the Holderness Family, promote the brand’s ‘HP Pays Your PTA’ program.

Movers & Shakers: Peloton, Planters, Instacart, Cup Noodles and more

Movers & Shakers: Peloton, Planters, Instacart, Cup Noodles and more

This week’s agency news, people on the move and brand buzz.

CommonSpirit shows the joy of simple 'humankindness'

CommonSpirit shows the joy of simple 'humankindness'

The campaign's found footage strategy emphasizes how authentic moments have the power to heal.

Lil Nas X and Elton John share their favorite orders for Uber Eats

Lil Nas X and Elton John share their favorite orders for Uber Eats

The duo are the latest celebrity pairing to star in Uber Eats' 'Tonight I'll Be Eating' campaign.

The New York Times spotlights journalists behind the byline

The New York Times spotlights journalists behind the byline

The campaign, created by Droga5, celebrates the backbone of the publication.

Vrbo puts hosts at the center of its new brand campaign

Vrbo puts hosts at the center of its new brand campaign

The spot, created by Fortnight Collective, shows how each host puts care into their rental homes.

Huge taps Toni Howard Lowe as GVP of diversity, equity and inclusion

Huge taps Toni Howard Lowe as GVP of diversity, equity and inclusion

Lowe will lead strategy work for DE&I across Huge’s 12 global offices.

Sandy Hook Promise shows real gun violence victims who lost their ‘Teenage Dream’

Sandy Hook Promise shows real gun violence victims who lost their ‘Teenage Dream’

The powerful PSA, created by BBDO New York, puts a somber spin on Katy Perry’s hit song.

Olay tackles beauty bias in search algorithms

Olay tackles beauty bias in search algorithms

The #DecodetheBias campaign shows how beauty filters and search results cater to Eurocentric beauty standards.

Ciroc and Angela Yee support Black, women-owned businesses

Ciroc and Angela Yee support Black, women-owned businesses

The #CIROCStands program, created in collaboration with Sean ‘Diddy’ Combs, amplifies Black business owners’ stories.

GET YOUR CAMPAIGN DAILY FIX

Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free