Content from our thought leader

Mariah Cooper

Associate editor

Associate editor, Campaign US

WarnerMedia launches brand studio, House of Max

WarnerMedia launches brand studio, House of Max

The studio will help advertisers develop custom creative for WarnerMedia’s entertainment properties, including HBO Max.

Now boarding: Agencies adjust to business travel in the COVID era

Now boarding: Agencies adjust to business travel in the COVID era

As schools and offices reopen, agency executives are taking to the skies — but the industry is reassessing its approach to corporate travel.

Dave Bautista is 'the Streamer' for Disney's streaming bundle spot

The campaign, created by Erich & Kallman, takes streaming literally.

Cync shows how its smart home technology makes life easier

Cync shows how its smart home technology makes life easier

The campaign, created by L&C NYC, reimagines how technology would have worked in the past.

General Motors romanticizes life's 'Pleasant Surprises'

McCann Detroit's campaign introduces Periscope's safety features.

Rapunzel reclaims her independence, thanks to Amazon Prime

Rapunzel reclaims her independence, thanks to Amazon Prime

The spot, created by Joint London, removes the prince from the classic tale.

Reverb brings the magic of local music stores across the globe

Reverb brings the magic of local music stores across the globe

“The World’s Local Music Store,” created by Gravity Labs, is Reverb’s first brand awareness campaign.

Ad of the week: McDonald’s “Loyal”

Ad of the week: McDonald’s “Loyal”

The spot follows one McDonald’s customer from childhood to parenthood.

NBCUniversal ad revenue rose 32% in Q2, thanks to live sports

NBCUniversal ad revenue rose 32% in Q2, thanks to live sports

Streaming service Peacock picked up 54 million sign-ups thanks to new content.

Movers & Shakers: Pizza Hut, Athleta, Frito-Lay, McDonald’s and more

Movers & Shakers: Pizza Hut, Athleta, Frito-Lay, McDonald’s and more

This week’s agency news, people on the move and brand buzz.

Prudential Financial reintroduces iconic rock logo to the next generation

Prudential Financial reintroduces iconic rock logo to the next generation

The whimsical spot, created by StrawberryFrog, centers on financial stability.

Family Equality PSA details LGBTQ+ parents' rigorous path to parenthood

Family Equality PSA details LGBTQ+ parents' rigorous path to parenthood

The spot, created by TBWA\Chiat\Day New York, shows the obstacles that LGBTQ+ people face to build a family.

McDonald's celebrates customer loyalty with rewards program

McDonald's celebrates customer loyalty with rewards program

The spot follows a young girl's order evolution from child to adult.

Popeyes extends an olive branch in the chicken wars

Popeyes extends an olive branch in the chicken wars

The fast food chain introduced its new chicken nuggets with a campaign declaring, ‘We come in piece.’

Deutsch NY launches virtual summer C.A.M.P for rising talent

Deutsch NY launches virtual summer C.A.M.P for rising talent

The free, week-long program is open for anyone to learn about the advertising industry.

WPP hires Brendan Moorcroft as CEO of Choreograph

WPP hires Brendan Moorcroft as CEO of Choreograph

Moorcroft will replace Kirk McDonald, who has been overseeing the unit alongside his duties as CEO of GroupM North America.

Taco Bell hypes the return of nacho fries with 'Fry Force' faux trailer

Taco Bell hypes the return of nacho fries with 'Fry Force' faux trailer

Deutsch LA and animation studio PsyOp partnered for the anime-style spot.

Netflix spot shows viewership is out of this world

Netflix spot shows viewership is out of this world

RSA films' Robert Stromberg.directed the global brand campaign.

How brands are using Twitch for sports marketing

How brands are using Twitch for sports marketing

The NBA, DoorDash and American Express used Twitch to connect with Gen Z and Millennials.

Tokyo Olympics 2020: 8 ads pulling for the gold

Tokyo Olympics 2020: 8 ads pulling for the gold

Campaign US rounded up some of the games’ most buzzworthy creative work.

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free