Content from our thought leader

Mariah Cooper

Associate editor

Associate editor covering creativity, diversity & inclusion, influencers, media and more.

Find more of Mariah's articles here.

Movers & Shakers: Talkspace, The Container Store, Natural Light, Duolingo and more

This week’s agency news, people on the move and brand buzz.

Ad of the week: Liquid Death’s ‘Kids hydrating at a party’

Kids chug tallboys of water in the irreverent brand’s latest campaign.

Vox Creative pushes financial abuse awareness into the spotlight

The brand studio partnered with the Allstate Foundation and Hello Sunshine on an online resource hub, anchored by domestic violence survivors’ stories.

How Hallmark’s Mahogany transformed into a lifestyle brand

The greeting card brand launched lifestyle platform to give Black women a safe space to connect.

MTN Dew brings Puppy Monkey Baby out of retirement in campaign starring Charlie Day

The satirical campaign pokes fun at bland advertising.

Movers & Shakers: Facebook, Kohl’s, Popeyes, Playboy and more

This week’s agency news, people on the move and brand buzz.

CarLotz spoofs awkward parent-child puberty talks

A mom teaches her daughter about the used car marketplace in Arts & Letters Creative Co.'s ad.

Ryan Reynolds' Mint Mobile recycles old ad for Super Bowl

The wireless company saved marketing dollars by flipping the spot upside down and adding a voice-over.

Drew Barrymore pals around with chicken BFF for Quorn

Barrymore is the vegan product's first-ever 'chief mom officer.'

Kids chug Liquid Death tallboys in Super Bowl spot

The ad also features a pregnant woman drinking a Liquid Death can of water.

The most talked about Super Bowl ads of 2022

Campaign US rounded up Twitter’s top trending ads from the Big Game.

Campaign US’ Super Bowl bracket winner: Kia’s ‘Robo Dog’

David&Goliath’s spot stars an adorable robotic pup searching for his owner.

Inside Frito-Lay’s 2022 Super Bowl campaign strategy

The snack food company banked on humor, music and star power for Lay’s and Flamin’ Hot Cheetos and Doritos.

Movers & Shakers: Spirit Airlines, DoorDash, Truly, Jimmy John’s and more

This week’s agency news, people on the move and brand buzz.

Andy Richter is Julius Caesar for Avocados From Mexico's Super Bowl ad

The comedian attends a tailgate party at the iconic Colosseum.

Arnold Schwarzenegger, Salma Hayek play retired Greek gods in BMW's Super Bowl ad

Zeus and Hera relocate from Mount Olympus to Palm Springs, Calif.

BYJU’S FutureSchool inspires young space explorers to take on the universe

The spot, ‘If I Had a Satellite,’ introduces the online learning platform’s ‘Code A Satellite’ program.

Kia's 'Robo Dog' becomes man's best friend

The Super Bowl spot, created by David&Goliath, features Kia's EV6 vehicle.

Shapermint wants you to ‘Step into Self-Love’ in new campaign

The shapewear company’s unedited photo campaign celebrates body positivity.

Why ad tech company Criteo is buying a Super Bowl ad

The spot imagines the open web’s future with utopian — and dystopian — possibilities.


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