Mark Read, CEO of parent WPP, wants to grow its overall revenue from experience, technology and e-commerce from 25% to 40% by 2025.
Unpredictability aside, brands should support the democratic process and quality journalism.
The agency aims to drive with strategy rather than a race to the bottom.
The Dutch electronics company is reviewing creative, media and communications globally, and has invited four major holding companies to participate.
Doria joins the IPG full-service agency from Havas Health & You
WPP is recommitting to creativity with the new hire.
The corporate condemnation of last week’s acts of violence at the Capitol came too little, too late.
You & Mr Jones raises $260 million, hires NBA’s Paulette Forte as chief people officer.
Spark Foundry and Essence lost the business, and Horizon retained the Sprint Boost account, which is now owned by Dish.
McCann Worldgroup CEO Bill Kolb said the moves are about bolstering the strength of the integrated agency’s individual brands.
CEO Michael Kassan is also “bullish" on an in-person Cannes in June.
Brand safety concerns abound as the U.S. reels from Wednesday’s chaos.
The WPP agency will run creative for the pharma giant’s flu vaccine, FluMist, and a new autoimmune medication that will launch this year.
Not all buzzy marketing trends last (nor should they), but brand purpose is one the industry should embrace.
The North America CEO spoke with Campaign US 90 days into his new role.
The virtual event on Jan. 12 will feature speakers from global brands and agencies discussing key marketing topics in 2021.
Metric Theory will merge with MightyHive and Decoded will merge with MediaMonks.
Campaign US broke the news of the review, which kicked off in late September.
Campaign US rounded up the top exec moves of the year, from rising stars to longtime exec retirements.
The CEO, who is leaving at the end of the year, started her career at the agency more than 20 years ago.