Content from our thought leader

Alison Weissbrot

Editor
Ad of the week: Cync’s “Thief in the Night”

Ad of the week: Cync’s “Thief in the Night”

The campaign, created by L&C NYC, imagines how technology would have worked in the past.

Movers & Shakers: Facebook, Procter & Gamble, PepsiCo, McDonalds and more

Movers & Shakers: Facebook, Procter & Gamble, PepsiCo, McDonalds and more

This week’s agency news, people on the move and brand buzz.

Campaign Chemistry: Matador Network CEO Ross Borden

Campaign Chemistry: Matador Network CEO Ross Borden

Borden chats about navigating COVID as a travel publisher, where the business stands today and the constant juggling act of being a digital media owner.

Age is just a number

Age is just a number

A hat tip to the senior advertising, media and marketing executives who kept it all spinning when the world was falling apart.

Publicis pushes back US office return as Delta looms

Publicis pushes back US office return as Delta looms

An internal memo details the holding company will push back discussion of a formal return to the office until Q4.

Mindshare shuffles leadership, reveals “good growth” positioning

Mindshare shuffles leadership, reveals “good growth” positioning

WPP media firm’s new stance comes as clients and employees seek more sustainable growth.

S4 unites MediaMonks and MightyHive under new brand: Media.Monks

S4 unites MediaMonks and MightyHive under new brand: Media.Monks

Media.Monks will offer clients one front door to walk in with flexibility to tap into capabilities and subject matter experts across the group.

MRM brings on Ogilvy’s Ed Kim to head up commerce division

MRM brings on Ogilvy’s Ed Kim to head up commerce division

The agency’s commerce practice grew more than 20% year over year in 2020.

Campaign Chemistry: GoDaddy CMO Fara Howard

Campaign Chemistry: GoDaddy CMO Fara Howard

Howard talks about how GoDaddy supports small businesses and the pros and cons of in-housing creative.

Spotify’s podcast ad revenue skyrocketed 627% in Q2

Spotify’s podcast ad revenue skyrocketed 627% in Q2

Demand for podcasts are high on the platform as it opens up programmatic inventory and inks exclusive deals with big names.

Clouds gather over the summer of rebound

Clouds gather over the summer of rebound

Business is back and brands that were in trouble a year ago are spending on marketing again. But the threat of the COVID-19 Delta variant looms large.

Havas wins global brand and creative AOR for real estate firm JLL

Havas wins global brand and creative AOR for real estate firm JLL

The remit covers the Americas, EMEA and APAC.

Gucci owner Kering Group kicks off global media review

Gucci owner Kering Group kicks off global media review

The French luxury giant, which also owns brands including Yves Saint Laurent and Balenciaga, is currently with Zenith.

‘A new future and a fresh start’: Mark Penn on MDC and Stagwell finally tying the knot

‘A new future and a fresh start’: Mark Penn on MDC and Stagwell finally tying the knot

The combined company will have global revenues of $2.1 billion and be renamed Stagwell Inc.

You & Mr Jones bolsters media team with two new hires

You & Mr Jones bolsters media team with two new hires

The new media division is bringing on talent from MightyHive and Hearts & Science.

Campaign Chemistry: MassMutual CMO Jennifer Halloran

Campaign Chemistry: MassMutual CMO Jennifer Halloran

Halloran talks about the evolution of financial services and tying marketing to corporate responsibility.

Game on

Game on

With Netflix and Peloton getting into the fray, gaming is no longer niche.

Why JewBelong is trying to “rebrand” Judaism

Why JewBelong is trying to “rebrand” Judaism

The nonprofit fights antisemitism in a recent OOH campaign.

IPG posts nearly 20% growth in Q2 as economy rebounds

IPG posts nearly 20% growth in Q2 as economy rebounds

The holding company revised its full year growth expectations upwards.

Q2 earnings: Omnicom grows 24% organically off pandemic dip

Q2 earnings: Omnicom grows 24% organically off pandemic dip

Organic growth rose double digits across disciplines and regions, but will taper off as year-over-year comps weaken.

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