MDC Partners brings on S4 exec Rebecca Routs as global client lead
The holding company is doubling down on global growth under CEO Mark Penn.
Wavemaker swipes right on Bumble’s global media business
The account is $100 million and covers 11 key markets.
Amanda Richman named North America CEO at Mindshare
The former Wavemaker U.S. CEO will further Mindshare’s mission of sustainable investment.
Death of cookies: The people have spoken
Restrictions are coming to how advertisers track consumers online, and the industry can either on-board — or get left behind.
Publicis Groupe plots return to the office, with help from Marcel
The holding company is reimagining what getting back to work will look like.
Mars named vice chair of Unstereotype Alliance
The alliance aims to eradicate harmful stereotypes in advertising and marketing.
Epsilon and The Trade Desk partner to preserve targeting as cookies disappear
Epsilon’s CORE ID will be interoperable with Unified ID 2.0 and available self-service through The Trade Desk.
Twitter: Performance is our ‘Number One’ focus in 2021
The social media platform is doubling down on direct response advertisers.
Brands gear up for the great reopening
Vaccines are flowing into arms and brands are nudging us to get back out there. But are we ready yet?
Wakefern picks Huge for digital brand strategy account
The food cooperative owns brands including ShopRite, Price Rite, The Fresh Grocer, Fairway and Gourmet Garage.
Zillow brings emotion into the real estate category in new campaign
“To Move is to Grow” highlights Zillow’s expanded product offerings and brings humor and emotion to a typically product-focused marketing category.
TikTok and IPG Mediabrands launch global creator partnership
The platform will host creator camps for IPG Mediabrands agencies and clients to better understand how to connect with its audience.
John Shea named CEO of Octagon Sports and Entertainment Network
Longtime CEO Rick Dudley will become chairman of OSEN, part of the IPG DXTRA agency network.
Walgreens boosts vaccine confidence with ‘This is Our Shot’ campaign
The pharmacy giant is out with an integrated marketing and communications campaign.
Magna revises U.S. ad spend forecast upwards as economy rebounds
The vaccine rollout and signs of recovery are driving ad spend back up.
Have we hit peak distributed agency network?
The pandemic has led to the rise of a cottage industry of remote talent networks.
Facebook puts $750 million global media account up for review
Mindshare and Dentsu are the incumbents.
WHM Spotlight: Berlin Cameron President Jennifer DaSilva
Campaign US highlights women across the industry in honor of women’s history month.
AKQA vets launch new global agency, Said Differently
The agency staffs accounts with experienced principals and leans into flexible talent.
The future of sports is streaming
Amazon’s Thursday Night Football deal is a tipping point for entertainment.