The partnership marks the next step in a growing trend of holding companies consolidating supply partners in the crowded ad tech space.
The spot, which was concepted, produced and turned around in three days, broke during last night’s presidential debate.
This week’s agency news, people on the move, tech and media must-reads.
Last week’s fallout at The Richards Group is just the beginning of an advertiser reckoning over supplier diversity.
Kids can’t meet Santa at the mall this year, so the children’s clothing brand is bringing the magic of Christmas home to them through the Cameo app.
Krakowsky will take the helm effective Jan. 1; Roth to move into executive chairman role
Ekechukwu started WHTWRKS to help the many brands that miss the mark when it comes to multicultural marketing.
The CMO of Verizon’s Visible brand will lead a panel of judges awarding the best and brightest talent and groundbreaking work coming out of U.S. agencies.
The new unit, DxI, will be led by former Wunderman Thompson chief data officer Yannis Kotziagkiaouridis.
The group, assembled by former Grey global creative chairman Per Pedersen, aims to bust the silos of legacy holding groups with a new agency-owned model.
Following Facebook boycott this summer, the campaign will also extend to Instagram to encourage underprivileged people to enjoy nature.
The third annual awards program celebrates excellence in female leadership in advertising and marketing.
In partnership with new NBCUniversal sitcom, Verizon campaign lets viewers experience 5G for themselves through interactive holograms.
The longtime chairman will be replaced by Bill Kolb at the end of the year.
The social justice group teamed up with FCB Six to launch a platform that helps people get involved in the movement and records their participation in the blockchain.
This week’s agency news, people on the move, campaign launches, tech and media must-reads.
The longtime executive is taking on a leadership role at Sony Music Group.
The ubiquitous analytics platform’s first relaunch since 2012 incorporates machine learning and aims to fill a gap for advertisers when third-party cookies phase out.
Prime Day is in October, NHL and NBA aired in the summer, Halloween is on hold, and marketers are adapting to the year without a calendar.
Just three weeks remain for the Democratic National Committee to elect the Democratic ticket to office.