EXCLUSIVE: The prolific industry analyst has been president of global business intelligence at the media buying giant for nearly three years.
Marketers expect their agencies to be at the cutting edge of consumer habits, creativity and media — but how can they invest in innovation, diversity and talent if they’re not getting paid on time?
Chapman will work collaboratively across Reprise and sister agencies UM and Initiative.
Code & Theory’s founder and CEO chat about how the agency is evolving with digital trends.
Maiman shares what’s new since the IPG Health consolidation last year, how health and pharma brands are evolving creative and media investment strategies and dives into past work on health equity.
Between human rights violations, a corruption scandal and a global recession, the 2022 FIFA World Cup soccer tournament poses a tricky balancing act for advertisers.
Publicis Media and incumbent WPP's Mediacom are said to be pitching for the account.
Dom Dalton and Kelsey Karson will lead the global independent creative agency’s newest office.
As tech giants undergo mass layoffs and shed their sky-high market valuations, agencies must be measured and strategic with their own cost-cutting strategies.
Milligan chats about how she is working to make the financial services firm more diverse, inclusive and accessible to a broader audience.
As the race for the House and Senate comes to a close tomorrow (Nov. 8), these campaigns are trying to sway voters in creative ways.
The Grey NY CEO and former T-Brand Studio president joins the flagship creative agency to lead its New York office.
Ads leading up to the U.S. midterm elections next week are not just negative, they are also misinforming, angering and exhausting the public.
The holding company joins WPP, Publicis, IPG and Omnicom in posting growth in Q3.
This week’s agency news, people on the move and brand buzz.
The JL cofounders chat about how the agency and its approach to creativity have evolved on its 15th anniversary.
Waters talks about her first year at Upwork, the future of work and the brand’s new mascot, an undead CEO named Jack.
Sheldon chats about the teeth alignment and oral health product brand’s pivot from performance to brand in the wake of iOS 14.5 tracking updates, and how he operates his social media teams like a newsroom.
Conversations with attendees at the annual conference on Manhattan’s Lower East Side revealed that while much has changed in post-COVID adland, much remains the same.
The new team will be made up of a new team led by Dr. Mark Grether.