Neil Heymann returns to Accenture after brief stint at Publicis’ Le Truc
The former Droga5 global CCO decamped to Publicis less than a year ago to open its New York-based creative collective.
Tectonic consumer shifts give brands holiday headaches
Between supply chain backups, inflation and the Omicron variant, advertisers are in for another rocky holiday season.
Mike Law named US CEO of Carat; Angela Steele moves to Publicis Groupe
Steele is leaving Carat for a global role at the French holding company.
NBCU develops creative quality controls for digital ads
The new technology aims to create a better viewing experience for the consumer and, in turn, the advertiser.
Eli Lilly moves global media brief to Zenith after nearly 20 years with OMD
The review concludes a two-decade relationship between OMD and the pharmaceutical giant.
MRM, McCann Worldgroup launch business consultancy for top clients
T-Shaped will help the IPG agencies’ clients achieve growth through digital business transformation.
Niantic’s first brand campaign bridges gap between metaverse and reality
The Pokémon GO creator sees the metaverse as integrated with, and additive to, the physical world.
Campaign Chemistry: Xaxis President Gila Wilensky
Wilensky talks about the evolution of programmatic at agencies and leading a company remotely.
Got IP? Bring it to the metaverse
Intellectual property will be the most important asset in the online 3-D virtual environments that are taking over the internet.
Google consolidates global media account with WPP's Essence without a pitch
The tech giant has worked with Essence for years, but Omnicom Media Group has handled offline media.
Index Exchange overhauls its platform and rebrands for the privacy era
The 17 year-old programmatic exchange has rearchitected its platform to solve for speed, cost and privacy.
Can a bank be pink? How Klarna built its brand on “forbidden combinations”
Klarna CMO shares how the financial services brand went from boring and blue to vibrant and pink.
PepsiCo poaches Mars Pet Nutrition CMO Jane Wakely for key marketing role
Wakely worked at Mars for 20 years in various marketing leadership roles.
Omnicom’s new media leadership leans into clean rooms and agency collaboration
OMG global CEO Florian Adamski and OMD Worldwide CEO George Manas sit down with Campaign US weeks into their new role for their first joint interview.
Acadia acquires Lift31 to unlock customer data for mid market brands
Former 360i CEO Jared Belsky launched the Atlanta-based independent in July.
Celebrity partnerships are riskier than ever
Between the horrorfest at Astroworld and State Farm’s decision to stand by Aaron Rodgers, celebrity endorsements are becoming dicey as brands preach purpose.
Huge elevates Mark Manning to global COO to implement transformation
The digital experience agency is rearchitecting its business strategy under global CEO Mat Baxter.
WPP wins majority of $4 billion Coca-Cola business
Dentsu retains business as “complementary media partner,” and Coca-Cola will tap into an open-source pool of talent for creative.
Campaign Chemistry: PepsiCo’s Lou Arbetter and Allison Polly
Arbetter and Polly talk all things creativity at PepsiCo beverages North America.
It’s time to put the climate emergency higher on US Adland’s agenda
Recent efforts in the U.K. and Europe demonstrate that the U.S., the world’s largest ad market and economy, is lagging behind on climate action.