Content from our thought leader

Alison Weissbrot

Editor
MDC Partners brings on S4 exec Rebecca Routs as global client lead

MDC Partners brings on S4 exec Rebecca Routs as global client lead

The holding company is doubling down on global growth under CEO Mark Penn.

Wavemaker swipes right on Bumble’s global media business

Wavemaker swipes right on Bumble’s global media business

The account is $100 million and covers 11 key markets.

Amanda Richman named North America CEO at Mindshare

Amanda Richman named North America CEO at Mindshare

The former Wavemaker U.S. CEO will further Mindshare’s mission of sustainable investment.

Death of cookies: The people have spoken

Death of cookies: The people have spoken

Restrictions are coming to how advertisers track consumers online, and the industry can either on-board — or get left behind.

Publicis Groupe plots return to the office, with help from Marcel

Publicis Groupe plots return to the office, with help from Marcel

The holding company is reimagining what getting back to work will look like.

Mars named vice chair of Unstereotype Alliance

Mars named vice chair of Unstereotype Alliance

The alliance aims to eradicate harmful stereotypes in advertising and marketing.

Epsilon and The Trade Desk partner to preserve targeting as cookies disappear

Epsilon and The Trade Desk partner to preserve targeting as cookies disappear

Epsilon’s CORE ID will be interoperable with Unified ID 2.0 and available self-service through The Trade Desk.

Twitter: Performance is our ‘Number One’ focus in 2021

Twitter: Performance is our ‘Number One’ focus in 2021

The social media platform is doubling down on direct response advertisers.

Brands gear up for the great reopening

Brands gear up for the great reopening

Vaccines are flowing into arms and brands are nudging us to get back out there. But are we ready yet?

Wakefern picks Huge for digital brand strategy account

Wakefern picks Huge for digital brand strategy account

The food cooperative owns brands including ShopRite, Price Rite, The Fresh Grocer, Fairway and Gourmet Garage.

Zillow brings emotion into the real estate category in new campaign

Zillow brings emotion into the real estate category in new campaign

“To Move is to Grow” highlights Zillow’s expanded product offerings and brings humor and emotion to a typically product-focused marketing category.

TikTok and IPG Mediabrands launch global creator partnership

TikTok and IPG Mediabrands launch global creator partnership

The platform will host creator camps for IPG Mediabrands agencies and clients to better understand how to connect with its audience.

John Shea named CEO of Octagon Sports and Entertainment Network

John Shea named CEO of Octagon Sports and Entertainment Network

Longtime CEO Rick Dudley will become chairman of OSEN, part of the IPG DXTRA agency network.

Walgreens boosts vaccine confidence with ‘This is Our Shot’ campaign

Walgreens boosts vaccine confidence with ‘This is Our Shot’ campaign

The pharmacy giant is out with an integrated marketing and communications campaign.

Magna revises U.S. ad spend forecast upwards as economy rebounds

Magna revises U.S. ad spend forecast upwards as economy rebounds

The vaccine rollout and signs of recovery are driving ad spend back up.

Have we hit peak distributed agency network?

Have we hit peak distributed agency network?

The pandemic has led to the rise of a cottage industry of remote talent networks.

Facebook puts $750 million global media account up for review

Facebook puts $750 million global media account up for review

Mindshare and Dentsu are the incumbents.

WHM Spotlight: Berlin Cameron President Jennifer DaSilva

WHM Spotlight: Berlin Cameron President Jennifer DaSilva

Campaign US highlights women across the industry in honor of women’s history month.

AKQA vets launch new global agency, Said Differently

AKQA vets launch new global agency, Said Differently

The agency staffs accounts with experienced principals and leans into flexible talent.

The future of sports is streaming

The future of sports is streaming

Amazon’s Thursday Night Football deal is a tipping point for entertainment.

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free