Heineken has sent an RFI to creative agencies
The global brewer is looking to kick off meetings in Cannes in pursuit of a new global creative ecosystem.
Movers & Shakers: Audi, Chime, Whirlpool, Hinge and more
This week’s agency news, people on the move and brand buzz.
Campaign Chemistry: General Mills’ Melissa Wildermuth
The global creative director talks about leading with empathy in light of the tragic Texas school shooting on Tuesday.
Are the glory days over for the platforms?
After poor performance in Q1 and an ominous note from Snap about cutting its forecast for Q2, investors are spooked by the outlook for the digital ad market.
Wunderman Thompson hires Josh Loebner as global head of inclusive design
The agency is doubling down on inclusive design as clients look to create more accessible solutions for consumers.
Campaign Chemistry Rewind: Horizon Media CEO Bill Koenigsberg
Koenigsberg chats about the future of media, the crisis in Ukraine and how Horizon is getting staff back into the office.
New trade organization forms to help DE&I leaders succeed
BRIDGE aims to connect DE&I leaders to key stakeholders in organizations to succeed in their roles.
Movers & Shakers: Droga5, No Fixed Address, Accenture Song, Budweiser and more
This week’s agency news, people on the move and brand buzz.
Campaign Chemistry: Toms' chief marketing officer Ian Stewart
Stewart talks about the shoe brand’s turnaround and renewed focus on mental health.
Are our expectations of marketers too high?
The average tenure of a Fortune 100 CMO remains too low to bring transformative change to companies.
Major ad holding companies to fund staff travel for abortion access
Five of the ad industry’s agency holding companies have revamped their benefits packages to fund travel for women seeking abortions in the US, in wake of the Supreme Court’s leaked memo.
Campbell Ewald’s The Salon named culture agency for Forever 21
The Salon, a new cultural consultancy within Campbell Ewald, has been brought on to infuse culture into the fashion brand’s marketing approach.
Mark Penn: Stagwell hits scale, ‘takes share’ from the holding companies
The new holding company is gaining ground with bigger clients and scaling internationally, Penn said on its Q1 earnings report.
Brazilian creatives call out Cannes Lions for lack of diversity in jury
Just one of the 24 Brazilian jurors selected for the 2022 festival are Black, despite half of the Brazilian population being Black.
Movers & Shakers: Uber, EA, Walgreens, Google and more
This week’s agency news, people on the move and brand buzz.
Campaign Chemistry: The New York Times’ Lisa Howard
Howard, who moved into her new role at The Times in March, talks about how the publication’s subscription business fuels its ad business.
With Roe in the balance, brands navigate a more polarized America
Seeking to please everyone is becoming increasingly impossible as US policies continue to fracture.
McCann NY wins edtech company Osmo's creative account
The Byju’s STEAM education brand is used in more than 50,000 classrooms.
Movers & Shakers: Lands’ End, Wieden+Kennedy, AB InBev and more
This week’s agency news, people on the move and brand buzz.
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IPG posts nearly 10% growth in Q1, updates 2022 forecast
The holding company has changed its reporting segments to emphasize “integrated, multi-agency services.”