Corona Beer launches a global content studio and first original series
The beer brand is doubling down on high frequency, original content and thinking like a publisher globally.
How BOND broke into politics to create iconic art for Biden campaign
The Hollywood creative shop was behind the campaign and victory images for Joe Biden and Kamala Harris
McCann North America president Devika Bulchandani to leave for Ogilvy
Bulchandani has been with McCann since 1997. She will become CEO of Ogilvy in North America and global chair of advertising.
Movers & Shakers: Dentsu, TBWA, PubMatic, HBO Max, Mars, PepsiCo, Black Friday
This week’s agency news, people on the move, tech and media must-reads.
YouTube opens up more inventory for direct response advertisers
The platform is making direct response ads available in its Watch Feed on creator content outside of its partner program.
Do agency brands matter anymore?
The question is especially relevant after recent mergers at WPP and Dentsu.
Dentsu’s Jacki Kelley on leading through a crisis
Kelley became the CEO of Dentsu in the Americas in January -- just before the pandemic hit.
TikTok links up with Horizon Media in first U.S. agency partnership
The arrangement is a nod to the platform’s growing importance to U.S. brands.
McCann’s Harris Diamond on agencies: “We make ideas, and keep those ideas alive”
The McCann Worldgroup chairman and CEO announced his retirement last month.
NBCUniversal activates its platform to give back for the holidays
The network teamed up with Progressive, Verizon and Walmart on original holiday programming and donations to Feeding America and No Kid Hungry.
Worldwide CEO Andrew Robertson skills up BBDO during a pandemic
Despite the hecticness of COVID-19, BBDO doubled down on employee training on Facebook and Google remotely this year.
Lululemon picks Droga5 as creative AOR
The agency will work with the athleisure company to launch a new brand platform.
Movers & Shakers: VaynerMedia, Ogilvy, Clorox, Amazon, Nielsen, CBS, Denny’s
This week’s agency news, people on the move, tech and media must-reads.
Don’t let Big Tech off the hook
Social media companies, particularly Twitter, are being praised for how they handled election misinformation. But the work is just getting started.
Why Spotify’s Megaphone acquisition will scale targeted podcast ads
The streaming audio giant dropped $235 million on the podcast advertising and hosting platform.
IPG Mediabrands launches global content studio
The media agency network is formalizing its capabilities across branded, original and dynamic content in 12 markets.
American Express cuts ties with Ogilvy after 50 years
The credit card provider is expanding its relationship with Dentsu in the U.S. to five more international markets, officially ending a 50-year-plus creative relationship with Ogilvy.
TikTok challenger Triller keeps momentum strong through music
After the TikTok ban that never was, Triller - “the MTV of this generation” - is leaning into its ties to the music industry to stand out. But the competition is fierce.
Movers & Shakers: Domino’s, Mother, Dunkin’, Vans, YouTube, S4 Capital
This week’s agency news, people on the move, tech and media must-reads.
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CMO deep dive: UNICEF USA’s Shelley Diamond on pivoting during a pandemic
While the children’s nonprofit is well recognized in the U.S., because most of its work is overseas not many Americans actually know what it does.