Five of the six major holding companies are involved, and networks are said to be on board.
Utzschneider talks verification on CTV, the cookieless future and female leadership in ad tech.
With more than 60 million Hispanics and growing, the United States is undergoing a cultural shift brands cannot ignore.
The combination brings together 1,500 global employees and complementary skill sets.
Industry executives remember that fateful day two decades ago.
The broadcaster trade group wants to accelerate innovation in measurement after Nielsen’s snafus.
Cruise line hits the seas — and airwaves — after a 16-month hiatus, with multi-million dollar global campaign.
The US CEO and President chat DE&I, creativity in lockdown and office returns.
The incumbent retained the account in major markets.
9/11 was a lesson in responding to crises we never knew we’d face in 2020.
LA-based Cashmere joins Martin Sorrell’s digital agency group.
Dempster chats about global expansion, the death of third-party cookies and managing the business through the pandemic.
The accreditation loss will push the industry toward use of alternative currencies.
The door is open for a new era of TV measurement — but can the industry thrive on multiple currencies?
‘Team Lift’ will support the gym franchise with marketing strategy, data and analytics, media planning and buying, creative and brand partnerships.
The brand worked with Adam&EveDDB NY to celebrate the Peloton community.
With the delta variant rising, Stella is pivoting to smaller, more intimate live events.
Dietsch talks about how AT&T’s B2B marketing biz adapted during the pandemic and why businesses will be the first to adopt 5G.
Cookies are disappearing, CTV is growing and a new crop of ad tech companies are cashing in on the change.
Former Conversant CEO John Giuliani will replace him as executive chairman.