Content from our thought leader

Alison Weissbrot

Editor
Ogilvy’s Devika Bulchandani on managing through change

Ogilvy’s Devika Bulchandani on managing through change

The North America CEO talks about her first few months at the WPP firm after 25 years at McCann.

Digital advertisers fuel robust rebound in U.S.

Digital advertisers fuel robust rebound in U.S.

The U.S. ad market will grow 22% in 2021 after the pandemic trough, per GroupM

Carolyn Everson is leaving Facebook

Carolyn Everson is leaving Facebook

The global ad chief departs after a decade with the company.

Four takeaways from the CMO 50

Four takeaways from the CMO 50

The marketing industry is resilient, adaptable and wildly creative — but turnover is an Achilles’ heel for brands.

360i wins digital, creative remit for GSK consumer health U.S.

360i wins digital, creative remit for GSK consumer health U.S.

Dentsu agency will take on a mix of creative and digital duties for GSK’s cold and flu, digestive health and immunity brands.

Movers & Shakers: Coinbase, TJ Maxx, Publicis, Klarna and more

Movers & Shakers: Coinbase, TJ Maxx, Publicis, Klarna and more

This week’s agency news, people on the move and brand buzz.

Campaign, WFA and Kantar launch industry-first global diversity study

Campaign, WFA and Kantar launch industry-first global diversity study

National advertiser and agency associations across 27 markets, including EACA and VoxComm, will promote research and encourage local marketers to participate.

Pride in authenticity: Increasing visibility of the LGBTQ+ community

Pride in authenticity: Increasing visibility of the LGBTQ+ community

Advertisers need to stop shying away from accurate LGBTQ+ representation.

Motel 6 launches first ad campaign since parting ways with The Richards Group

Motel 6 launches first ad campaign since parting ways with The Richards Group

The campaign, by Barkley, aims to speak to a broader audience and connect emotionally with guests.

Cannes Lions responds to DE&I controversy

Cannes Lions responds to DE&I controversy

The organization formally apologized to former dean Abraham Abbi Asefaw and committed to further improvements.

It’s time to take two steps forward on racial equity

It’s time to take two steps forward on racial equity

The advertising industry made a lot of promises about diversity after the murder of George Floyd one year ago. But did real actions follow the empathetic words?

Eli Lilly kicks off global media review

Eli Lilly kicks off global media review

The pharmaceutical giant has been with OMD for almost two decades.

Philips wraps global review, picks Omnicom for creative, media and comms

Philips wraps global review, picks Omnicom for creative, media and comms

The global health technology company is consolidating its $300 million integrated account with the holding company.

3M highlights employees in first brand work from McCann NY

3M highlights employees in first brand work from McCann NY

The medical equipment manufacturer and CPG conglomerate chose McCann NY as its agency of record in February.

Forsman & Bodenfors hires Toby Southgate as global CEO

Forsman & Bodenfors hires Toby Southgate as global CEO

The former McCann Worldgroup chief growth officer joins F&B to drive global expansion.

Cigna consolidates global marketing business with IPG

Cigna consolidates global marketing business with IPG

The network is creating a bespoke agency for the health insurance giant.

FCB Global taps Omnicom vet Tina Allan for new data science role

FCB Global taps Omnicom vet Tina Allan for new data science role

Allan will unite the network’s data science capabilities globally.

HBO Max ad supported tier will cost $9.99 per month

HBO Max ad supported tier will cost $9.99 per month

The price point is much higher than other streaming services.

WarnerMedia-Discovery tie-up is a short-term fix for a long-term problem

WarnerMedia-Discovery tie-up is a short-term fix for a long-term problem

The industry might see upside in the transaction, but consumers are still tuning out ads.

Anheuser-Busch moves from ads to actions

Anheuser-Busch moves from ads to actions

CMO Marcel Marcondes caught up with Campaign US on the company’s pandemic pivot and its brand campaign, ‘Let’s Grab A Beer.’

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