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Alison Weissbrot

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VideoAmp to kick off currency test with major holding companies

VideoAmp to kick off currency test with major holding companies

Five of the six major holding companies are involved, and networks are said to be on board.

Campaign Chemistry: IAS CEO Lisa Utzschneider

Campaign Chemistry: IAS CEO Lisa Utzschneider

Utzschneider talks verification on CTV, the cookieless future and female leadership in ad tech.

What ‘general market?’ Getting Hispanic marketing right is critical for US brands

What ‘general market?’ Getting Hispanic marketing right is critical for US brands

With more than 60 million Hispanics and growing, the United States is undergoing a cultural shift brands cannot ignore.

Stagwell merges ForwardPMX and Assembly into media powerhouse

Stagwell merges ForwardPMX and Assembly into media powerhouse

The combination brings together 1,500 global employees and complementary skill sets.

20 years later, adland reflects on 9/11

20 years later, adland reflects on 9/11

Industry executives remember that fateful day two decades ago.

Video Advertising Bureau reveals measurement task force with NBCU on board

Video Advertising Bureau reveals measurement task force with NBCU on board

The broadcaster trade group wants to accelerate innovation in measurement after Nielsen’s snafus.

Celebrity Cruises asks ‘Isn’t it time’ to get back out there?

Celebrity Cruises asks ‘Isn’t it time’ to get back out there?

Cruise line hits the seas — and airwaves — after a 16-month hiatus, with multi-million dollar global campaign.

Campaign Chemistry: MullenLowe’s Lee Newman and Kelly Fredrickson

Campaign Chemistry: MullenLowe’s Lee Newman and Kelly Fredrickson

The US CEO and President chat DE&I, creativity in lockdown and office returns.

$3.3 billion Unilever media pitch wraps, WPP retains largest remit

$3.3 billion Unilever media pitch wraps, WPP retains largest remit

The incumbent retained the account in major markets.

New York will never forget

New York will never forget

9/11 was a lesson in responding to crises we never knew we’d face in 2020.

Media.Monks snaps up Taco Bell’s new ‘culture AOR’

Media.Monks snaps up Taco Bell’s new ‘culture AOR’

LA-based Cashmere joins Martin Sorrell’s digital agency group.

Campaign Chemistry: Merkle Global CEO Craig Dempster

Campaign Chemistry: Merkle Global CEO Craig Dempster

Dempster chats about global expansion, the death of third-party cookies and managing the business through the pandemic.

Nielsen loses MRC accreditation for national and local TV

Nielsen loses MRC accreditation for national and local TV

The accreditation loss will push the industry toward use of alternative currencies.

4 challenges the industry will face as it breaks away from Nielsen

4 challenges the industry will face as it breaks away from Nielsen

The door is open for a new era of TV measurement — but can the industry thrive on multiple currencies?

Publicis Groupe wins $200 million Planet Fitness account with bespoke unit

Publicis Groupe wins $200 million Planet Fitness account with bespoke unit

‘Team Lift’ will support the gym franchise with marketing strategy, data and analytics, media planning and buying, creative and brand partnerships.

Why Peloton went all-in on its community for the Olympics

Why Peloton went all-in on its community for the Olympics

The brand worked with Adam&EveDDB NY to celebrate the Peloton community.

Why Stella Artois is embracing local live experiences

Why Stella Artois is embracing local live experiences

With the delta variant rising, Stella is pivoting to smaller, more intimate live events.

Campaign Chemistry: AT&T’s Alicia Dietsch

Campaign Chemistry: AT&T’s Alicia Dietsch

Dietsch talks about how AT&T’s B2B marketing biz adapted during the pandemic and why businesses will be the first to adopt 5G.

Follow the money

Follow the money

Cookies are disappearing, CTV is growing and a new crop of ad tech companies are cashing in on the change.

Epsilon CEO Bryan Kennedy to retire

Epsilon CEO Bryan Kennedy to retire

Former Conversant CEO John Giuliani will replace him as executive chairman.

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