Content from our thought leader

Alison Weissbrot

Editor
Corona Beer launches a global content studio and first original series

Corona Beer launches a global content studio and first original series

The beer brand is doubling down on high frequency, original content and thinking like a publisher globally.

How BOND broke into politics to create iconic art for Biden campaign

How BOND broke into politics to create iconic art for Biden campaign

The Hollywood creative shop was behind the campaign and victory images for Joe Biden and Kamala Harris

McCann North America president Devika Bulchandani to leave for Ogilvy

McCann North America president Devika Bulchandani to leave for Ogilvy

Bulchandani has been with McCann since 1997. She will become CEO of Ogilvy in North America and global chair of advertising.

Movers & Shakers: Dentsu, TBWA, PubMatic, HBO Max, Mars, PepsiCo, Black Friday

Movers & Shakers: Dentsu, TBWA, PubMatic, HBO Max, Mars, PepsiCo, Black Friday

This week’s agency news, people on the move, tech and media must-reads.

YouTube opens up more inventory for direct response advertisers

YouTube opens up more inventory for direct response advertisers

The platform is making direct response ads available in its Watch Feed on creator content outside of its partner program.

Do agency brands matter anymore?

Do agency brands matter anymore?

The question is especially relevant after recent mergers at WPP and Dentsu.

Dentsu’s Jacki Kelley on leading through a crisis

Dentsu’s Jacki Kelley on leading through a crisis

Kelley became the CEO of Dentsu in the Americas in January -- just before the pandemic hit.

TikTok links up with Horizon Media in first U.S. agency partnership

TikTok links up with Horizon Media in first U.S. agency partnership

The arrangement is a nod to the platform’s growing importance to U.S. brands.

McCann’s Harris Diamond on agencies: “We make ideas, and keep those ideas alive”

McCann’s Harris Diamond on agencies: “We make ideas, and keep those ideas alive”

The McCann Worldgroup chairman and CEO announced his retirement last month.

NBCUniversal activates its platform to give back for the holidays

NBCUniversal activates its platform to give back for the holidays

The network teamed up with Progressive, Verizon and Walmart on original holiday programming and donations to Feeding America and No Kid Hungry.

Worldwide CEO Andrew Robertson skills up BBDO during a pandemic

Worldwide CEO Andrew Robertson skills up BBDO during a pandemic

Despite the hecticness of COVID-19, BBDO doubled down on employee training on Facebook and Google remotely this year.

Lululemon picks Droga5 as creative AOR

Lululemon picks Droga5 as creative AOR

The agency will work with the athleisure company to launch a new brand platform.

Movers & Shakers: VaynerMedia, Ogilvy, Clorox, Amazon, Nielsen, CBS, Denny’s

Movers & Shakers: VaynerMedia, Ogilvy, Clorox, Amazon, Nielsen, CBS, Denny’s

This week’s agency news, people on the move, tech and media must-reads.

Don’t let Big Tech off the hook

Don’t let Big Tech off the hook

Social media companies, particularly Twitter, are being praised for how they handled election misinformation. But the work is just getting started.

Why Spotify’s Megaphone acquisition will scale targeted podcast ads

Why Spotify’s Megaphone acquisition will scale targeted podcast ads

The streaming audio giant dropped $235 million on the podcast advertising and hosting platform.

IPG Mediabrands launches global content studio

IPG Mediabrands launches global content studio

The media agency network is formalizing its capabilities across branded, original and dynamic content in 12 markets.

American Express cuts ties with Ogilvy after 50 years

American Express cuts ties with Ogilvy after 50 years

The credit card provider is expanding its relationship with Dentsu in the U.S. to five more international markets, officially ending a 50-year-plus creative relationship with Ogilvy.

TikTok challenger Triller keeps momentum strong through music

TikTok challenger Triller keeps momentum strong through music

After the TikTok ban that never was, Triller - “the MTV of this generation” - is leaning into its ties to the music industry to stand out. But the competition is fierce.

Movers & Shakers: Domino’s, Mother, Dunkin’, Vans, YouTube, S4 Capital

Movers & Shakers: Domino’s, Mother, Dunkin’, Vans, YouTube, S4 Capital

This week’s agency news, people on the move, tech and media must-reads.

CMO deep dive: UNICEF USA’s Shelley Diamond on pivoting during a pandemic

CMO deep dive: UNICEF USA’s Shelley Diamond on pivoting during a pandemic

While the children’s nonprofit is well recognized in the U.S., because most of its work is overseas not many Americans actually know what it does.

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