Brian Wieser to leave GroupM
EXCLUSIVE: The prolific industry analyst has been president of global business intelligence at the media buying giant for nearly three years.
Want diverse, innovative agencies? Rein in ridiculous payment terms
Marketers expect their agencies to be at the cutting edge of consumer habits, creativity and media — but how can they invest in innovation, diversity and talent if they’re not getting paid on time?
Reprise brings on Dan Chapman as global chief strategy officer
Chapman will work collaboratively across Reprise and sister agencies UM and Initiative.
Campaign Chemistry: Code & Theory’s Dan Gardner and Michael Treff
Code & Theory’s founder and CEO chat about how the agency is evolving with digital trends.
Campaign Chemistry: IPG Health CEO Dana Maiman
Maiman shares what’s new since the IPG Health consolidation last year, how health and pharma brands are evolving creative and media investment strategies and dives into past work on health equity.
Is the World Cup worth the investment for brands?
Between human rights violations, a corruption scandal and a global recession, the 2022 FIFA World Cup soccer tournament poses a tricky balancing act for advertisers.
Walgreens puts U.S. media account up for review again
Publicis Media and incumbent WPP's Mediacom are said to be pitching for the account.
Special U.S. opens up shop in New York
Dom Dalton and Kelsey Karson will lead the global independent creative agency’s newest office.
Agencies: Don’t let tech layoffs be a canary in the coal mine
As tech giants undergo mass layoffs and shed their sky-high market valuations, agencies must be measured and strategic with their own cost-cutting strategies.
Campaign Chemistry: Morgan Stanley CMO Alice Milligan
Milligan chats about how she is working to make the financial services firm more diverse, inclusive and accessible to a broader audience.
7 campaigns hoping to sway voters ahead of the midterms
As the race for the House and Senate comes to a close tomorrow (Nov. 8), these campaigns are trying to sway voters in creative ways.
Amber Guild joins McCann NY as CEO
The Grey NY CEO and former T-Brand Studio president joins the flagship creative agency to lead its New York office.
Midterm ads are angry, overspent and misinformed
Ads leading up to the U.S. midterm elections next week are not just negative, they are also misinforming, angering and exhausting the public.
Stagwell posts double-digit growth as holding companies buck downturn trend
The holding company joins WPP, Publicis, IPG and Omnicom in posting growth in Q3.
Movers & Shakers: Dropbox, Little Caesars, Halo Top, Budweiser and more
This week’s agency news, people on the move and brand buzz.
Campaign Chemistry: Johannes Leonardo’s Jan Jacobs and Leo Premutico
The JL cofounders chat about how the agency and its approach to creativity have evolved on its 15th anniversary.
Campaign Chemistry: Upwork CMO Melissa Waters
Waters talks about her first year at Upwork, the future of work and the brand’s new mascot, an undead CEO named Jack.
Campaign Chemistry: SmileDirectClub CMO John Sheldon
Sheldon chats about the teeth alignment and oral health product brand’s pivot from performance to brand in the wake of iOS 14.5 tracking updates, and how he operates his social media teams like a newsroom.
Four takeaways from Advertising Week New York
Conversations with attendees at the annual conference on Manhattan’s Lower East Side revealed that while much has changed in post-COVID adland, much remains the same.
Uber launches an advertising division
The new team will be made up of a new team led by Dr. Mark Grether.