Content from our thought leader

Alison Weissbrot

Editor
Ogilvy raids Accenture for top exec in booming experience practice

Ogilvy raids Accenture for top exec in booming experience practice

Mark Read, CEO of parent WPP, wants to grow its overall revenue from experience, technology and e-commerce from 25% to 40% by 2025.

Why brands should advertise during the inauguration

Why brands should advertise during the inauguration

Unpredictability aside, brands should support the democratic process and quality journalism.

Mother launches a media agency in the U.S.

Mother launches a media agency in the U.S.

The agency aims to drive with strategy rather than a race to the bottom.

Philips puts $300 million global integrated account up for bid

Philips puts $300 million global integrated account up for bid

The Dutch electronics company is reviewing creative, media and communications globally, and has invited four major holding companies to participate.

Hill Holliday hires Icaro Doria as chief creative officer

Hill Holliday hires Icaro Doria as chief creative officer

Doria joins the IPG full-service agency from Havas Health & You

McCann Worldgroup’s Rob Reilly to join WPP as global CCO

McCann Worldgroup’s Rob Reilly to join WPP as global CCO

WPP is recommitting to creativity with the new hire.

The American Dream has lost the thread

The American Dream has lost the thread

The corporate condemnation of last week’s acts of violence at the Capitol came too little, too late.

You & Mr Jones raises $260 million, hires NBA’s Paulette Forte as chief people officer

You & Mr Jones raises $260 million, hires NBA’s Paulette Forte as chief people officer

You & Mr Jones raises $260 million, hires NBA’s Paulette Forte as chief people officer.

T-Mobile hands its $2 billion U.S. media account to Initiative

T-Mobile hands its $2 billion U.S. media account to Initiative

Spark Foundry and Essence lost the business, and Horizon retained the Sprint Boost account, which is now owned by Dish.

McCann names Chris Macdonald CEO and chair, Harjot Singh global CSO

McCann names Chris Macdonald CEO and chair, Harjot Singh global CSO

McCann Worldgroup CEO Bill Kolb said the moves are about bolstering the strength of the integrated agency’s individual brands.

MediaLink’s C-Space takes virtual stage at CES

MediaLink’s C-Space takes virtual stage at CES

CEO Michael Kassan is also “bullish" on an in-person Cannes in June.

Advertisers pause media spend in wake of Capitol Hill riots

Advertisers pause media spend in wake of Capitol Hill riots

Brand safety concerns abound as the U.S. reels from Wednesday’s chaos.

VMLY&R picks up creative AOR wins from AstraZeneca

VMLY&R picks up creative AOR wins from AstraZeneca

The WPP agency will run creative for the pharma giant’s flu vaccine, FluMist, and a new autoimmune medication that will launch this year.

We need to hang on to “brand purpose”

We need to hang on to “brand purpose”

Not all buzzy marketing trends last (nor should they), but brand purpose is one the industry should embrace.

GroupM’s Kirk McDonald commits to four-agency strategy — for now

GroupM’s Kirk McDonald commits to four-agency strategy — for now

The North America CEO spoke with Campaign US 90 days into his new role.

Dentsu’s Jacki Kelley to headline Campaign US Brunch Briefing

Dentsu’s Jacki Kelley to headline Campaign US Brunch Briefing

The virtual event on Jan. 12 will feature speakers from global brands and agencies discussing key marketing topics in 2021.

S4 Capital picks up performance agency Metric Theory, integrated agency Decoded

S4 Capital picks up performance agency Metric Theory, integrated agency Decoded

Metric Theory will merge with MightyHive and Decoded will merge with MediaMonks.

JPMorgan Chase consolidates $400 million global media account with WPP and Dentsu

JPMorgan Chase consolidates $400 million global media account with WPP and Dentsu

Campaign US broke the news of the review, which kicked off in late September.

10 major agency exec moves of 2020

10 major agency exec moves of 2020

Campaign US rounded up the top exec moves of the year, from rising stars to longtime exec retirements.

Campaign Close-up: CEO Dianne Wilkins on a career at Critical Mass

Campaign Close-up: CEO Dianne Wilkins on a career at Critical Mass

The CEO, who is leaving at the end of the year, started her career at the agency more than 20 years ago.

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