The North America CEO talks about her first few months at the WPP firm after 25 years at McCann.
The U.S. ad market will grow 22% in 2021 after the pandemic trough, per GroupM
The global ad chief departs after a decade with the company.
The marketing industry is resilient, adaptable and wildly creative — but turnover is an Achilles’ heel for brands.
Dentsu agency will take on a mix of creative and digital duties for GSK’s cold and flu, digestive health and immunity brands.
This week’s agency news, people on the move and brand buzz.
National advertiser and agency associations across 27 markets, including EACA and VoxComm, will promote research and encourage local marketers to participate.
Advertisers need to stop shying away from accurate LGBTQ+ representation.
The campaign, by Barkley, aims to speak to a broader audience and connect emotionally with guests.
The organization formally apologized to former dean Abraham Abbi Asefaw and committed to further improvements.
The advertising industry made a lot of promises about diversity after the murder of George Floyd one year ago. But did real actions follow the empathetic words?
The pharmaceutical giant has been with OMD for almost two decades.
The global health technology company is consolidating its $300 million integrated account with the holding company.
The medical equipment manufacturer and CPG conglomerate chose McCann NY as its agency of record in February.
The former McCann Worldgroup chief growth officer joins F&B to drive global expansion.
The network is creating a bespoke agency for the health insurance giant.
Allan will unite the network’s data science capabilities globally.
The price point is much higher than other streaming services.
The industry might see upside in the transaction, but consumers are still tuning out ads.
CMO Marcel Marcondes caught up with Campaign US on the company’s pandemic pivot and its brand campaign, ‘Let’s Grab A Beer.’