Content from our thought leader

Alison Weissbrot

Editor
GroupM partners with SpotX for premium video supply

GroupM partners with SpotX for premium video supply

The partnership marks the next step in a growing trend of holding companies consolidating supply partners in the crowded ad tech space.

MakeSpace envisions a potential White House transition in new spot

MakeSpace envisions a potential White House transition in new spot

The spot, which was concepted, produced and turned around in three days, broke during last night’s presidential debate.

Movers & Shakers: The Richards Group, Kantar, The Beastie Boys, P&G, Google, Quibi

Movers & Shakers: The Richards Group, Kantar, The Beastie Boys, P&G, Google, Quibi

This week’s agency news, people on the move, tech and media must-reads.

Firing your racist agency is just the first step

Firing your racist agency is just the first step

Last week’s fallout at The Richards Group is just the beginning of an advertiser reckoning over supplier diversity.

Carter’s brings kids holiday cheer with virtual Santa Cameos

Carter’s brings kids holiday cheer with virtual Santa Cameos

Kids can’t meet Santa at the mall this year, so the children’s clothing brand is bringing the magic of Christmas home to them through the Cameo app.

Philippe Krakowsky to succeed Michael Roth as IPG CEO

Philippe Krakowsky to succeed Michael Roth as IPG CEO

Krakowsky will take the helm effective Jan. 1; Roth to move into executive chairman role

Campaign close-up with WHTWRKS CEO Martin Ekechukwu

Campaign close-up with WHTWRKS CEO Martin Ekechukwu

Ekechukwu started WHTWRKS to help the many brands that miss the mark when it comes to multicultural marketing.

Campaign US names Minjae Ormes chair of jury for Agency of the Year Awards

Campaign US names Minjae Ormes chair of jury for Agency of the Year Awards

The CMO of Verizon’s Visible brand will lead a panel of judges awarding the best and brightest talent and groundbreaking work coming out of U.S. agencies.

Edelman launches intelligence unit to bring data to the fore of comms

Edelman launches intelligence unit to bring data to the fore of comms

The new unit, DxI, will be led by former Wunderman Thompson chief data officer Yannis Kotziagkiaouridis.

& The Network launches as global indie agency collective

& The Network launches as global indie agency collective

The group, assembled by former Grey global creative chairman Per Pedersen, aims to bust the silos of legacy holding groups with a new agency-owned model.

The North Face returns to Facebook with inclusive outdoors push

The North Face returns to Facebook with inclusive outdoors push

Following Facebook boycott this summer, the campaign will also extend to Instagram to encourage underprivileged people to enjoy nature.

Campaign US Female Frontier awards open for entries

Campaign US Female Frontier awards open for entries

The third annual awards program celebrates excellence in female leadership in advertising and marketing.

Show don’t tell: Verizon boosts 5G via program integrations

Show don’t tell: Verizon boosts 5G via program integrations

In partnership with new NBCUniversal sitcom, Verizon campaign lets viewers experience 5G for themselves through interactive holograms.

Harris Diamond to retire from McCann Worldgroup

Harris Diamond to retire from McCann Worldgroup

The longtime chairman will be replaced by Bill Kolb at the end of the year.

#MeToo Movement finds unlikely ally in fight against sexual violence: blockchain

#MeToo Movement finds unlikely ally in fight against sexual violence: blockchain

The social justice group teamed up with FCB Six to launch a platform that helps people get involved in the movement and records their participation in the blockchain.

Movers & Shakers: Duncan Channon, NBCUniversal, The Richards Group, Messenger, Twilio

Movers & Shakers: Duncan Channon, NBCUniversal, The Richards Group, Messenger, Twilio

This week’s agency news, people on the move, campaign launches, tech and media must-reads.

Chief diversity officer Tiffany Warren to leave Omnicom

Chief diversity officer Tiffany Warren to leave Omnicom

The longtime executive is taking on a leadership role at Sony Music Group.

Google Analytics overhaul emphasizes machine learning and privacy

Google Analytics overhaul emphasizes machine learning and privacy

The ubiquitous analytics platform’s first relaunch since 2012 incorporates machine learning and aims to fill a gap for advertisers when third-party cookies phase out.

The marketing calendar has been thrown out the window

The marketing calendar has been thrown out the window

Prime Day is in October, NHL and NBA aired in the summer, Halloween is on hold, and marketers are adapting to the year without a calendar.

Inside the DNC’s marketing strategy in the final campaign stretch

Inside the DNC’s marketing strategy in the final campaign stretch

Just three weeks remain for the Democratic National Committee to elect the Democratic ticket to office.

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