23andMe wants you to get screened for health information
The new campaign by Deutsch LA is built around the insight that 80% of people receive meaningful health information from a DNA test.
Campaign Chemistry: DDB global creative chief Ari Weiss
Weiss talks about the changing role of creativity in business, the philosophy of “Unexpected Works” and why staffing shortages are an opportunity.
Facebook isn’t committed to change
The platform has proved time and again that it only reacts when it needs to salvage its reputation.
Former Reprise CEO Tim Ringel launches a new holding company
There’s another new-age holding company on the block, and this one is putting people before shareholders.
Remembering David Kennedy: Adland legend passes at 82
The Wieden+Kennedy co-founder’s legacy has profoundly impacted adland and creativity.
Staffing firm Kelly brings employment discrimination to life through kids’ eyes
A new campaign portrays how standard hiring policies put thousands of capable workers at a disadvantage.
Ben Williams joins TBWA\Worldwide as global chief creative experience officer
The longtime R/GA global experience chief joins TBWA to merge creativity and experience.
Campaign Chemistry: TBWA\NY CEO Nancy Reyes
Reyes talks about the future of work, DE&I and being a Hispanic female CEO in advertising.
Ozy Media fiasco is a case study of ‘shiny object’ syndrome
As agencies were quick to jump on the diverse media investment trend, they fell for Ozy’s smoke and mirrors.
Pinterest rolls out shopping features in social commerce push
The platform wants to recreate the mall experience online in a personalized way.
TripleLift and Amagi partner to bring programmatic product placement to life
The partnership allows TripleLift to insert brands programmatically in more than 400 episodes of CTV programming.
You & Mr Jones acquires data company DP6 in Brazil
The company scales its data capabilities in LATAM and globally.
WPP nabs Beiersdorf global media strategy consulting brief
The owner of the Nivea brand continues to split media planning and buying among OMD, Wavemaker and Carat.
DDB Chicago brings on Milo Chao as chief strategy officer
Chao boomerangs back to DDB after 8 years.
Campaign Chemistry: Mastercard’s Raja Rajamannar
Rajamannar talks about the future of marketing talent and the benefits of long-term brand building.
It’s a TikTok universe
Marketers are just living in it.
American Queen Voyages hits the seas with a data-driven rebrand
The cruise company worked with new agency partner MRM to create a brand identity that reflects the movement of the waters.
ViacomCBS to test VideoAmp as a currency
The measurement partnership kicks off as the TV marketplace opens up to transacting against providers beyond Nielsen.
Magna: U.S. ad spending to surpass $300 billion by 2022
The latest forecast from Magna shows that the ad spend rebound continues in the U.S.
WPP fined $19 million by SEC over accounting and bribery claims
The holding company was fined for failing to ensure foreign subsidiaries met internal accounting controls.