The new campaign by Deutsch LA is built around the insight that 80% of people receive meaningful health information from a DNA test.
Weiss talks about the changing role of creativity in business, the philosophy of “Unexpected Works” and why staffing shortages are an opportunity.
The platform has proved time and again that it only reacts when it needs to salvage its reputation.
There’s another new-age holding company on the block, and this one is putting people before shareholders.
The Wieden+Kennedy co-founder’s legacy has profoundly impacted adland and creativity.
A new campaign portrays how standard hiring policies put thousands of capable workers at a disadvantage.
The longtime R/GA global experience chief joins TBWA to merge creativity and experience.
Reyes talks about the future of work, DE&I and being a Hispanic female CEO in advertising.
As agencies were quick to jump on the diverse media investment trend, they fell for Ozy’s smoke and mirrors.
The platform wants to recreate the mall experience online in a personalized way.
The partnership allows TripleLift to insert brands programmatically in more than 400 episodes of CTV programming.
The company scales its data capabilities in LATAM and globally.
The owner of the Nivea brand continues to split media planning and buying among OMD, Wavemaker and Carat.
Chao boomerangs back to DDB after 8 years.
Rajamannar talks about the future of marketing talent and the benefits of long-term brand building.
Marketers are just living in it.
The cruise company worked with new agency partner MRM to create a brand identity that reflects the movement of the waters.
The measurement partnership kicks off as the TV marketplace opens up to transacting against providers beyond Nielsen.
The latest forecast from Magna shows that the ad spend rebound continues in the U.S.
The holding company was fined for failing to ensure foreign subsidiaries met internal accounting controls.