In a competitive new-business environment, agencies are turning to freelance marketers in the quest for the edge.
The inaugural Campaign Big Global Awards will cover four continents.
Senior talent departing agencies has cannibalised industry expertise, with adland leaders citing a 'juniorisation' of agency skillsets.
Campaign has spoken to more than 20 agencies.
R/GA created the campaign.
Campaign has been created by BBDO Germany.
AA initiative AdGreen is set to launch its 'carbon calculator' in September.
Holding company used Earth Day as platform to make announcement on commitments
Galvanised by recent BLM activism, agencies have begun to take a closer look at how they attract and retain BAME talent. So, can the notoriously 'closed' ad industry job market be prised open, or are recruiters causing a deadlock?
Sauvaire moves from Belstaff.
In the name of Stop Hate for Profit, brands including Ben & Jerry's and Coca-Cola speak out about pulling spend.
Ad industry unveils 'consistent' strategy in war on harmful online content.
"There's a disconnect between creative agencies and media agencies" says Laila Mignoni, global creative excellence director at Bacardi
2004 saw few massive rises in adspend, but many of the UK's top advertisers have adjusted the way in which they allocate their budgets.
Customer titles are reporting prodigious growth, with all the signs pointing to further expansion.
Environmentally friendly gifts that will last a lifetime form the basis of this brand's 'quiet revolution'.
Set apart from a culture of cheap lunchtime food, this retailer has created a buzz around bagels.
Education, practicality and discretion are the watchwords for this online male grooming retailer.
Continental-style table football with a touch of retro charm are the cornerstone of this bar chain.
TRAINING: Public speakers train for a laugh - Is comedy a serious presentation tool? Jennifer Small reports
’So, I went to the dentist. He said: ’Say aaah.’ I said: ’Why?’ He said: ’My dog’s died.’’ While no one’s suggesting that you walk into your next business presentation and become Tommy Cooper, it seems there’s something to be said for making people laugh. It goes back to the old adage that we buy from people we like - and, of course, making people laugh is one of the best ways to get them to like you. But if you’re naturally about as funny as Adolf Hitler, how can you learn to put your audience at ease - and even get a bit of a giggle - when you’re presenting?