Content from our thought leader

Jennifer Small

Consulting editor
Illustration of a spy-type man, half in the shadows

How marketers have become secret weapons in the great pitching wars

In a competitive new-business environment, agencies are turning to freelance marketers in the quest for the edge.

Image of Atiya Zaidi and Brian Leong

2024 Campaign Big Global Awards judges talk AI, economic challenges and the 'jealousy barometer'

The inaugural Campaign Big Global Awards will cover four continents.

Silhouette of faces fading

The upward talent drain: pressure on juniors as ‘gurus’ depart

Senior talent departing agencies has cannibalised industry expertise, with adland leaders citing a 'juniorisation' of agency skillsets.

Unilever and Nestlé commit to voluntary green advertising surcharge

AA initiative AdGreen is set to launch its 'carbon calculator' in September.

WPP’s Mark Read calls for 'collaborative effort' on net zero and sets 2025 target

Holding company used Earth Day as platform to make announcement on commitments

'Closed' and 'exclusive': how can we open up adland's job market?

Galvanised by recent BLM activism, agencies have begun to take a closer look at how they attract and retain BAME talent. So, can the notoriously 'closed' ad industry job market be prised open, or are recruiters causing a deadlock?

What major brands say about their Facebook adspend freeze

In the name of Stop Hate for Profit, brands including Ben & Jerry's and Coca-Cola speak out about pulling spend.

Industry plans three-pronged attack to fight deluge of harmful content

Ad industry unveils 'consistent' strategy in war on harmful online content.

How to cultivate human connections

"There's a disconnect between creative agencies and media agencies" says Laila Mignoni, global creative excellence director at Bacardi

Biggest advertisers: Top 100 UK advertisers

2004 saw few massive rises in adspend, but many of the UK's top advertisers have adjusted the way in which they allocate their budgets.

Customer publishing: Special Report - Positive reading

Customer titles are reporting prodigious growth, with all the signs pointing to further expansion.

Brand Builders: tree2mydoor

Environmentally friendly gifts that will last a lifetime form the basis of this brand's 'quiet revolution'.

Brand Builders: Oi! Bagel

Set apart from a culture of cheap lunchtime food, this retailer has created a buzz around bagels.

Brand Builders: Mankind

Education, practicality and discretion are the watchwords for this online male grooming retailer.

Brand Builders: Kick

Continental-style table football with a touch of retro charm are the cornerstone of this bar chain.

TRAINING: Public speakers train for a laugh - Is comedy a serious presentation tool? Jennifer Small reports

’So, I went to the dentist. He said: ’Say aaah.’ I said: ’Why?’ He said: ’My dog’s died.’’ While no one’s suggesting that you walk into your next business presentation and become Tommy Cooper, it seems there’s something to be said for making people laugh. It goes back to the old adage that we buy from people we like - and, of course, making people laugh is one of the best ways to get them to like you. But if you’re naturally about as funny as Adolf Hitler, how can you learn to put your audience at ease - and even get a bit of a giggle - when you’re presenting?


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