Content from our thought leader

Michael Heusner

Senior Reporter
Yelp forecasts ongoing economic slump
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Yelp forecasts ongoing economic slump

Underperformance in several key sectors and locations is expected to continue into the first quarter of 2020.

Black Twitter: How to embrace culture and avoid pitfalls
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Black Twitter: How to embrace culture and avoid pitfalls

A roadmap to one of the most important social media communities -- the good, the bad and the ugly.

No risk is the best kind of risk, according to FanDuel's new drive
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No risk is the best kind of risk, according to FanDuel's new drive

FanDuel wants to turn you into a betting lover.

Barkley to wrangle Terminix as agency adds to impressive win count
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Barkley to wrangle Terminix as agency adds to impressive win count

The chief growth officer reveals the agency's secrets to success.

Movers & Shakers: Noble People, Jellysmack and more
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Movers & Shakers: Noble People, Jellysmack and more

This week's account of wins and losses, lay-offs and hires.

Las Vegas seeks ad agency amid famed slogan change
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Las Vegas seeks ad agency amid famed slogan change

Say goodbye to 'What Happens Here, Stays Here."

TikTok launches flurry of videos in social campaign
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TikTok launches flurry of videos in social campaign

These short films to show everything from bagel day to bologna boy.

The International Red Cross (ICRC) brings peace to Fortnite
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The International Red Cross (ICRC) brings peace to Fortnite

In Fortnite's new liferun mode your mission is to... save people?

Ad of the Week: Zac Efron puts Bombas socks to the test in fun new spot
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Ad of the Week: Zac Efron puts Bombas socks to the test in fun new spot

Wear them on leg day or on the treadmill, but don't wear them on your hands.

Agency leaders say industry must stand strong against unfair payment terms
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Agency leaders say industry must stand strong against unfair payment terms

Four agency leaders made it clear that unfair payment terms have to come to an end at Campaign's latest breakfast briefing event, sponsored by VMLY&R.

Movers & Shakers: Manifest, Dell Blue, FIG and more
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Movers & Shakers: Manifest, Dell Blue, FIG and more

This week's account of wins and losses, lay-offs and hires.

Pepsi strengthens Hispanic outreach with La Voz collaboration
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Pepsi strengthens Hispanic outreach with La Voz collaboration

The company is putting its money where its mouth is with a new integration.

'Creativity should not be in-housed,' stresses Diageo SVP
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'Creativity should not be in-housed,' stresses Diageo SVP

'I don't think very creative people want to work for a massive corporation.'

Under Armour's new star-studded campaign is sure to make you sweat
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Under Armour's new star-studded campaign is sure to make you sweat

It's the brand's largest global platform to date.

NFL's John Randle is back and more zen than ever in latest Sleep Number ad
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NFL's John Randle is back and more zen than ever in latest Sleep Number ad

Number 93 on the field and 55 on his Sleep Number mattress is taking tranquility to the next level.

Oreo wants to know how much stuffing America can handle
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Oreo wants to know how much stuffing America can handle

If you answered anything but double stuf, then you are wrong.

Ogilvy Latina appoints regional creative chief
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Ogilvy Latina appoints regional creative chief

Jessica Apellaniz has been named CCO for the agency's Latin America office.

Chase leverages serious star power for Sapphire campaign
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Chase leverages serious star power for Sapphire campaign

It's the little things that matter in Chase's latest ads.

Reddit users on which brands they're loyal to and why
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Reddit users on which brands they're loyal to and why

The most loyalty worthy brands all had one thing in common.

Caulipower CEO claps back at Twitter trolls in fun way
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Caulipower CEO claps back at Twitter trolls in fun way

Cauliflower has feelings too.

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