Content from our thought leader

Michael Heusner

Senior Reporter
Twitter's best brand launch tweets of 2019
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Twitter's best brand launch tweets of 2019

Twitter has revealed its best product launches of 2019, all of which showcase creativity, imagination and brevity.

Movers & Shakers: Huge, Dailymotion, Cramer-Krasselt and more
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Movers & Shakers: Huge, Dailymotion, Cramer-Krasselt and more

This week's account of wins and losses, lay-offs and hires.

One-word answers with Sheraton Hotel's Indy Adenaw
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One-word answers with Sheraton Hotel's Indy Adenaw

Pro tip: The Sheraton in Dubrovnik is the best.

Céline Dion proves she's still got it in electrifying campaign for Instagram Shopping
Movers & Shakers: David&Goliath, Second Story, WPP and more
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Movers & Shakers: David&Goliath, Second Story, WPP and more

This week's account of wins and losses, lay-offs and hires.

Disability advocates fight for television airtime
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Disability advocates fight for television airtime

Less than 3 percent of characters across North American TV programming have some form of disability.

TD Ameritrade launches "Get Smarter" campaign to entice investors
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TD Ameritrade launches "Get Smarter" campaign to entice investors

The shot-for-shot title card remake is sure to stir up some memories.

Flaviar flips the holiday script with half-assed gift campaign
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Flaviar flips the holiday script with half-assed gift campaign

Now you can show how much you care, with a gift that says you don't.

Facebook's Creative Shop leader on global and regional balance
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Facebook's Creative Shop leader on global and regional balance

The Brazil native has managed to use lessons learned from around the globe to steer the in-house hub.

Eddie Huang and DoorDash breathe new life and diversity into Thanksgiving
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Eddie Huang and DoorDash breathe new life and diversity into Thanksgiving

"While a few missed the mac and cheese, chopsticks were wielded and minds were opened."

Movers & Shakers: KWG, Fingerpaint, The Many and more
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Movers & Shakers: KWG, Fingerpaint, The Many and more

This week's account of wins and losses, lay-offs and hires.

Alaskan Hardgear weathers the elements in streaming TV and digital debut
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Alaskan Hardgear weathers the elements in streaming TV and digital debut

The winter weather brand struts its stuff in the wilds of Alaska.

Vanity metrics are never enough with influencer marketing
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Vanity metrics are never enough with influencer marketing

"We have to push and fight for more measurements."

UArizona launches cinematic campaign to attract students
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UArizona launches cinematic campaign to attract students

The effort, created by 160over90, shows off Arizona's natural beauty and the university's spirit.

Huge partners with BRASH to launch state of the art coffee shop
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Huge partners with BRASH to launch state of the art coffee shop

The venture will serve as a retail tech test space as well as a coffee shop.

John Legend unpacks racial bias with P&G's "The Look"
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John Legend unpacks racial bias with P&G's "The Look"

The singer-songwriter and activist-led a spirited discussion with one of America's youngest judges.

Influencers testing surge prices for holidays, special events
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Influencers testing surge prices for holidays, special events

Ride share services aren't the only ones exploiting this model.

Food Network launches streaming service with live cooking classes
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Food Network launches streaming service with live cooking classes

The service will deliver Bobby Flay directly to your kitchen.

Movers & Shakers: WPP, space150, AREA 17 and more
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Movers & Shakers: WPP, space150, AREA 17 and more

This week's account of wins and losses, lay-offs and hires.

Marketers are failing to unify customer data, new study suggests
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Marketers are failing to unify customer data, new study suggests

'Most firms have a version of a customer data platform but are not using it to its fullest capabilities.'

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