Content from our thought leader

Michael Heusner

Senior Reporter
Consumers are turning even more to social media and apps amid stay-at-home orders

Consumers are turning even more to social media and apps amid stay-at-home orders

TikTok and other apps are enjoying a surge in popularity as COVID-19 induced lockdowns continue.

Intel win boosts VMLY&R to top spot of global new business league

Intel win boosts VMLY&R to top spot of global new business league

GSD&M has maintained its top position in the U.S.

Demystifying mental health in adland's C-suite

Demystifying mental health in adland's C-suite

"The issues I face on a daily and weekly basis are very isolating."

Here are 200+ open positions from agencies hiring right now

Here are 200+ open positions from agencies hiring right now

Despite coronavirus-induced hiring freezes, shops are still looking for work.

Movers & Shakers: The Mill, Kerry Hill, FCB and more

Movers & Shakers: The Mill, Kerry Hill, FCB and more

This week's account of wins and losses, lay-offs and hires.

MassMutual uses U.S.' oldest lighthouse to remind us everything will be okay

MassMutual uses U.S.' oldest lighthouse to remind us everything will be okay

The campaign, created in partnership with Johannes Leonardo, conveys a sense of resilience during uncertain times.

Millennials want brands to communicate more during COVID-19 crisis, study finds

Millennials want brands to communicate more during COVID-19 crisis, study finds

Trust in government is low, but the jury is still out on how millennials view brands right now.

Satirical brand Flat Earth Airlines takes flight

Satirical brand Flat Earth Airlines takes flight

The project pokes fun at some of the most harebrained conspiracy theories out there.

Ad of the Week: Fake Netflix campaign warns you to stay the %$^# home... or else

Ad of the Week: Fake Netflix campaign warns you to stay the %$^# home... or else

If it were up to these ad students, anyone chancing a walk outside would also be risking major spoilers.

YMCA's coronavirus response compares to measures taken during WWII

YMCA's coronavirus response compares to measures taken during WWII

The organization's campaign highlights some of the extensive steps taken to help combat COVID-19.

Creatives encourage public to donate what some are saving in COVID-19 isolation

Creatives encourage public to donate what some are saving in COVID-19 isolation

The "Saving with Savings" campaign recognizes the fact that many people are actually saving during the crisis and asks them to donate what they can.

Creative eases adland's mind with yoga track

Creative eases adland's mind with yoga track

Michael Raso figured that adland needs the power of meditation now more than ever.

Consumers don't believe use of personal data leads to more relevant ads, report finds

Consumers don't believe use of personal data leads to more relevant ads, report finds

GroupM gathered insights from 14,000 middle income consumers across 23 countries.

Lyft partners with National Council On Aging to ensure critical transportation

Lyft partners with National Council On Aging to ensure critical transportation

The pilot program will offer free rides to caretakers of homebound older adults.

Atlanta gets a helping hand from popular Instagram page

Atlanta gets a helping hand from popular Instagram page

Butter.ATL, one of Atlanta's most influential voices, has launched a fundraising campaign to help those impacted by COVID-19.

How a 'countervirus' effort is reaching people going out during COVID-19 crisis

How a 'countervirus' effort is reaching people going out during COVID-19 crisis

The campaign is running in the U.S., Canada, U.K., EMEA, Japan, and several other countries.

COVID-19 is not a doomsday scenario for adland, according to MAGNA study

COVID-19 is not a doomsday scenario for adland, according to MAGNA study

While the coronavirus will leave the advertising industry with a bloody nose, it is not expected to deliver a knockout punch.

Elkay highlights silent background in latest campaign

Elkay highlights silent background in latest campaign

The company's products are around us all, but how many have heard of it?

People around the world lack faith in governments amid crisis, McCann finds

People around the world lack faith in governments amid crisis, McCann finds

The report finds that a lack of trust in government is a global issue.

Movers & Shakers: Havas Chicago, Zimmerman and more

Movers & Shakers: Havas Chicago, Zimmerman and more

This week's account of wins and losses, lay-offs and hires.

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