Content from our thought leader

Michael Heusner

Senior Reporter
CarMax helps Americans stay connected while social distancing in new campaign

CarMax helps Americans stay connected while social distancing in new campaign

The brand's latest campaign makes it easier than ever to buy a car.

YouTube launches new tool to help brands and agencies quickly create videos

YouTube launches new tool to help brands and agencies quickly create videos

YouTube Video Builder will allow companies to create video assets from home.

Burger King offers free Whoppers to students, but there's a catch

Burger King offers free Whoppers to students, but there's a catch

You may want to brush up on your problem-solving skills for this promotion.

Ad Council and WWE lay the smackdown on COVID-19

Ad Council and WWE lay the smackdown on COVID-19

The WWE has joined the fight against coronavirus with hand-washing PSAs.

Reality sets in as people begin to worry more about COVID-19, McCann report finds

Reality sets in as people begin to worry more about COVID-19, McCann report finds

The new report finds that belief in "unnecessary hysteria" has fallen, while general concern has grown.

Marilia Mendonça breaks world record with live-streamed concert

Marilia Mendonça breaks world record with live-streamed concert

The concert, comparable to the largest live event ever, marks a clear opportunity for brands during mandatory stay at home orders.

CourtAvenue taps former Mirum exec Ben Philyaw as chief growth officer

CourtAvenue taps former Mirum exec Ben Philyaw as chief growth officer

The firm is expecting a year of rapid growth despite concerns over COVID-19.

One-word answers with Roku CMO Matthew Anderson

One-word answers with Roku CMO Matthew Anderson

The marketing chief shares insights on the digital media brand's role during these challenging times.

Telemundo and Comcast NBCUniversal team up to launch census campaign

Telemundo and Comcast NBCUniversal team up to launch census campaign

The effort highlights the importance of the U.S. Census to American Hispanics.

Calling all Dr. Fauci fans: Come join BSSP's #FauciArt initiative

Calling all Dr. Fauci fans: Come join BSSP's #FauciArt initiative

What began as an internal initiative, has grown into a call to support America's No. 1 doctor.

How Bokeh served up Tempo's new work in record time and completely from home

How Bokeh served up Tempo's new work in record time and completely from home

The brand was keen to push its indoor workout product as isolation grips America.

Arnold + Havas Media Boston announce new integrated leadership team

Arnold + Havas Media Boston announce new integrated leadership team

The executive shuffle will strengthen both agencies' creative and media capabilities.

Sony Pictures TV and CBS tackle mental health stigma with special S.W.A.T. episode

Sony Pictures TV and CBS tackle mental health stigma with special S.W.A.T. episode

More police officers die by their own hand than in the line of duty.

AKQA launches global radio station to improve morale during lockdown

AKQA launches global radio station to improve morale during lockdown

The global broadcast will likely carry on post-COVID-19.

Movers & Shakers: HUSH, Allison+Partners and more

Movers & Shakers: HUSH, Allison+Partners and more

This week's account of wins and losses, lay-offs and hires.

Which industries are focusing on e-commerce amid coronavirus crisis

Which industries are focusing on e-commerce amid coronavirus crisis

While coronavirus has affected the entire economy, some industries have taken sharper blows.

The One Club launches free online portfolio review to help new creative talent

The One Club launches free online portfolio review to help new creative talent

"We should do everything possible to prevent the next generation of creative talent from becoming a lost one."

4A's moves multicultural intern program online as COVID-19 crisis carries on

4A's moves multicultural intern program online as COVID-19 crisis carries on

The online initiative has been dubbed the MAIP Virtual Engagement Program.

Truist puts its money where its mouth is in new COVID-19 campaign.

Truist puts its money where its mouth is in new COVID-19 campaign.

The financial services company has pledged $25 million to aid in supporting basic needs, medical supplies, and hardship across the nation.

Havas Chicago makes trio of senior hires

Havas Chicago makes trio of senior hires

The appointments come amidst tough times for the industry due to the COVID-19 pandemic.

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