Content from our thought leader

Emmet McGonagle

Lil Mayo the alien returns in Samsung’s creator-focused global campaign

Lil Mayo the alien returns in Samsung’s creator-focused global campaign

A tattoo artist, a rap duo, and skate crew are among the "social savvy creators" that feature.

Estrella Damm cleans up the Mediterranean Sea in sustainability spot

Estrella Damm cleans up the Mediterranean Sea in sustainability spot

Campaign brings issue of plastic pollution to light.

Volvo tackles climate change with crash test campaign

Volvo tackles climate change with crash test campaign

Brand plans to become fully electric by 2030.

Jerry Daykin: Diversity and inclusion is a ‘missed opportunity’ for advertising

Jerry Daykin: Diversity and inclusion is a ‘missed opportunity’ for advertising

Senior media director at GSK contributed to industry guide to tackling diversity.

Mercedes-Benz channels Baby Driver in parking assist film

Mercedes-Benz channels Baby Driver in parking assist film

Stunt-filled short film shows feckless, reckless parking valets at work.

The ting goes pop in Pepsi’s first work by Mother London
Evian scales the French Alps in sustainability push

Evian scales the French Alps in sustainability push

Campaign includes ad starring Dua Lipa.

Coke promises to make you bust a move in unexpected circumstances

Coke promises to make you bust a move in unexpected circumstances

Campaign is part of ‘Open’ brand positioning.

Does 'branter' ever really build long-term brand value?

Does 'branter' ever really build long-term brand value?

Brands have been embracing the fun side of social media.

Industry veterans give adland juniors ‘a shoulder to cry on’ with free mentorship scheme

Industry veterans give adland juniors ‘a shoulder to cry on’ with free mentorship scheme

Programme comes amid outcry that junior was charged to be mentored.

Oatly takes on EU with ‘Are you stupid?’ campaign

Oatly takes on EU with ‘Are you stupid?’ campaign

Short films mock potential European restrictions on Oatly's pack designs.

Which brands would you matchmake this Valentine's Day?

Which brands would you matchmake this Valentine's Day?

After Weetabix and Heinz, adland tells us which brands they'd like to see get together next.

Three challengers take on McCann for Just Eat global account
Bond with gran through Xbox, says Microsoft to teens

Bond with gran through Xbox, says Microsoft to teens

Short films promote the console brand’s initiative to help elderly people.

Chris Kenna's Brand Advance unveils diversity-focused creative division

Chris Kenna's Brand Advance unveils diversity-focused creative division

Brand Advance Creative is working with GSK and Brixton Finishing School.

Judi Dench sucks Benedict Cumberbatch’s face in Red Nose Day ad

Judi Dench sucks Benedict Cumberbatch’s face in Red Nose Day ad

Campaign explores what it means to be human.

Ryanair hit with ban after 'Jab and go' gets third-highest number of complaints ever

Ryanair hit with ban after 'Jab and go' gets third-highest number of complaints ever

Ad encouraged people to book their holidays now that the Covid vaccines are rolling out.

Barclays takes the transcendent route with ‘Moneyverse’ campaign
Pornhub wants people to ‘come together’ in sustainability push

Pornhub wants people to ‘come together’ in sustainability push

Campaign created by Pornhub’s philanthropic division.

Supermarket sells living animals in controversial Vegan Friendly spot

Supermarket sells living animals in controversial Vegan Friendly spot

Anti-meat ad will run on TV until end of January.

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