Content from our thought leader

Emmet McGonagle

That's not all folks: a new golden age of animation

The change in creative and production processes necessitated by the pandemic has ushered in a renaissance of animation in ads.

It’s sun, sex and sledgehammers as Love Island returns after 18 months

Last year’s season was cancelled amid Covid-19 pandemic.

Spotify: campaign launched across 22 markets

Spotify champions unique listeners in ‘Only you’ in-app experience

Campaign includes artist pairings and an audio birth chart.

Wendy’s takes aim at Ronald McDonald in return to UK high street

The brand, which last year overtook Burger King as the US's second biggest burger chain, left the UK in 2001.

Kopparberg’s new brand positioning is a high five to origin stories

Campaign is the first for the brand by Neverland.

McDade: ECD will serve on Ogilvy’s Worldwide Creative Council

Ogilvy Experience looks to Deloitte for global ECD

McDade joined Deloitte Digital in 2015.

Sobhani: joined Leo Burnett in 2016

Chaka Sobhani promoted to global chief creative officer of Leo Burnett

Sobhani will still head up creative at Leo Burnett London.

KFC’s finger lickin’ slogan returns in a salute to chicken fans

Slogan was initially shelved ahead of Britain’s first Covid-19 lockdown.

George Clooney trades coffee for carbs with Warburtons campaign

Previous ads starred Sylvester Stallone and Robert De Niro.

Lux campaign pressures World Athletics over Caster Semenya ban

The Unilever personal care brand is taking a stand over the athlete's hyperandrogenism.

Wrigley's Extra Gum gears up for a sexy summer with post-pandemic campaign

Brand breaks cover after a year of blanket sombreness in UK ad breaks.

Dove: latest campaign created by Ogilvy

Unilever expands in-house capabilities as company becomes ‘match fit’

The owner of Dove and Persil opened eight new digital marketing hubs over the last year.

Oatly: brand has been creating work in-house

Can in-housing produce consistently strong creative work?

In-housing was recently praised by BBH co-founder John Hegarty.

Adam & Eve/DDB creates groundbreaking tech for Iams to rescue lost dogs

App from Mars Petcare brand identifies lost dogs by their unique nose prints.

Lil Mayo the alien returns in Samsung’s creator-focused global campaign

A tattoo artist, a rap duo, and skate crew are among the "social savvy creators" that feature.


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