Content from our thought leader

Emmet McGonagle

Doing their bit in a crisis: L'Oreal, Budweiser, H&M and more step up

Doing their bit in a crisis: L'Oreal, Budweiser, H&M and more step up

Brands are striving to make lockdown life easier.

Creatives launch feedback platform for UN open brief with #GlobalCreativeReview

Creatives launch feedback platform for UN open brief with #GlobalCreativeReview

It aims to tackle health and awareness during Covid-19.

L'Oréal, Reckitt Benckiser & Essity "Shop responsibly" by Publicis Groupe UK

L'Oréal, Reckitt Benckiser & Essity "Shop responsibly" by Publicis Groupe UK

L'Oréal, RB and Essity brands have teamed up to launch a campaign encouraging consumers to adopt more considerate shopping habits amid the coronavirus pandemic.

L'Oreal, RB and Essity collaborate to encourage responsible shopping

L'Oreal, RB and Essity collaborate to encourage responsible shopping

Brands involved include Plenty, Cushelle, Durex and Dettol.

Sloggi "Mind-blowingly light" by MullenLowe

Sloggi "Mind-blowingly light" by MullenLowe

Underwear brand Sloggi takes a trip into the absurd to promote its Oxygene bra.

Adland is 'open for business' as agencies continue to pitch during pandemic

Adland is 'open for business' as agencies continue to pitch during pandemic

But experience of delays or cancellations is widespread, according to survey conducted by ID Comms.

BT "Code a cake" by AnalogFolk

BT "Code a cake" by AnalogFolk

Move over, The Great British Bake Off: BT is teaching parents and children alike to control a robot-staffed bakery through the art of coding, as its "Beyond limits" brand platform continues.

BT combines robots and cake for coding experience

BT combines robots and cake for coding experience

Experience is part of telecoms company's 'Beyond limits' platform.

Virgin Media "Stay home, stay safe, stay connected" by Adam & Eve/DDB

Virgin Media "Stay home, stay safe, stay connected" by Adam & Eve/DDB

Virgin Media pays tribute to the housebound British public with a morale-boosting film.

Virgin Media celebrates British resilience during lockdown

Virgin Media celebrates British resilience during lockdown

Ad features nod to #ClapForOurCarers...

Tampax "Tampons & Tea" by Saatchi & Saatchi New York

Tampax "Tampons & Tea" by Saatchi & Saatchi New York

Tampax finds a humorous way to explain correct tampon applicator insertion in its latest TV campaign.

Well & Truly "Naughty-ish"by Creature

Well & Truly "Naughty-ish"by Creature

Snack brand Well & Truly is celebrating April Fools Day with a range of satirical backgrounds for workers to use during video calls.

Tampax tackles tampon discomfort in advertising first

Tampax tackles tampon discomfort in advertising first

Brand claimed this was first national TV ad that demonstrated how to correctly insert tampon.

Marc Nohr, Sam Phillips and Neil Henderson lead IPA summer honours

Marc Nohr, Sam Phillips and Neil Henderson lead IPA summer honours

Other summer honourees include leaders from True, Drummond Central, Cravens and BJL.

What type of agencies will emerge stronger after the crisis?
"Silent London" by String and Tins

"Silent London" by String and Tins

Sound design and music production studio String and Tins encapsulates the sounds of London on lockdown.

Vanish "Carpet street" by Havas London

Vanish "Carpet street" by Havas London

Vanish showcases the bustle of life outdoors in a dirt-busting ad.

Helping vs branding: strategies that work (and those that don't)

Helping vs branding: strategies that work (and those that don't)

Brands have gone the extra mile to address Covid-19, with varying levels of success.

No More Project & National Domestic Violence Hotline "#Listeningfromhome" by MRM McCann

No More Project & National Domestic Violence Hotline "#Listeningfromhome" by MRM McCann

The No More Project and US-based National Domestic Violence Hotline have joined forces on a campaign that responds to a frightening by-product of isolating at home during the coronavirus pandemic: victims of domestic violence are increasingly trapped with their abusers.

Pringles "Pringles has entered the game" by Grey London

Pringles "Pringles has entered the game" by Grey London

Pringles brings gaming to the real world.

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