Content from our thought leader

Emmet McGonagle

It's 'Ooooofficial': Fintech brand SumUp debuts first work by Wonderhood Studios
It’s sun, sex and sledgehammers as Love Island returns after 18 months

It’s sun, sex and sledgehammers as Love Island returns after 18 months

Last year’s season was cancelled amid Covid-19 pandemic.

McDonald’s celebrates ‘Hungry Eyes’ in home delivery campaign
Spotify champions unique listeners in ‘Only you’ in-app experience

Spotify champions unique listeners in ‘Only you’ in-app experience

Campaign includes artist pairings and an audio birth chart.

Wendy’s takes aim at Ronald McDonald in return to UK high street

Wendy’s takes aim at Ronald McDonald in return to UK high street

The brand, which last year overtook Burger King as the US's second biggest burger chain, left the UK in 2001.

Papa John’s delivers fashion in Cheddar-inspired Depop collection
Kopparberg’s new brand positioning is a high five to origin stories

Kopparberg’s new brand positioning is a high five to origin stories

Campaign is the first for the brand by Neverland.

Ogilvy Experience looks to Deloitte for global ECD

Ogilvy Experience looks to Deloitte for global ECD

McDade joined Deloitte Digital in 2015.

UN Women hires male-focused New Macho for HeForShe initiative
Chaka Sobhani promoted to global chief creative officer of Leo Burnett

Chaka Sobhani promoted to global chief creative officer of Leo Burnett

Sobhani will still head up creative at Leo Burnett London.

KFC’s finger lickin’ slogan returns in a salute to chicken fans

KFC’s finger lickin’ slogan returns in a salute to chicken fans

Slogan was initially shelved ahead of Britain’s first Covid-19 lockdown.

George Clooney trades coffee for carbs with Warburtons campaign

George Clooney trades coffee for carbs with Warburtons campaign

Previous ads starred Sylvester Stallone and Robert De Niro.

Lux campaign pressures World Athletics over Caster Semenya ban

Lux campaign pressures World Athletics over Caster Semenya ban

The Unilever personal care brand is taking a stand over the athlete's hyperandrogenism.

Wrigley's Extra Gum gears up for a sexy summer with post-pandemic campaign

Wrigley's Extra Gum gears up for a sexy summer with post-pandemic campaign

Brand breaks cover after a year of blanket sombreness in UK ad breaks.

Unilever expands in-house capabilities as company becomes ‘match fit’

Unilever expands in-house capabilities as company becomes ‘match fit’

The owner of Dove and Persil opened eight new digital marketing hubs over the last year.

Intimate Relate campaign shows old people still love sex
Can in-housing produce consistently strong creative work?

Can in-housing produce consistently strong creative work?

In-housing was recently praised by BBH co-founder John Hegarty.

Adam & Eve/DDB creates groundbreaking tech for Iams to rescue lost dogs

Adam & Eve/DDB creates groundbreaking tech for Iams to rescue lost dogs

App from Mars Petcare brand identifies lost dogs by their unique nose prints.

Lil Mayo the alien returns in Samsung’s creator-focused global campaign

Lil Mayo the alien returns in Samsung’s creator-focused global campaign

A tattoo artist, a rap duo, and skate crew are among the "social savvy creators" that feature.

Estrella Damm cleans up the Mediterranean Sea in sustainability spot

Estrella Damm cleans up the Mediterranean Sea in sustainability spot

Campaign brings issue of plastic pollution to light.

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free