Content from our thought leader

Emmet McGonagle

McDonald's "Great tastes of the world" by Leo Burnett London
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McDonald's "Great tastes of the world" by Leo Burnett London

McDonald's celebrates the launch of its Canadian Stack with a hockey-heavy spot.

Lego "Rebuild the world" by Exposure
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Lego "Rebuild the world" by Exposure

Lego highlights the role of creativity for musicians, fashionistas and sports stars alike with a three-part mini series.

Lego collaborates with 'cultural creators' for YouTube mini-series
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Lego collaborates with 'cultural creators' for YouTube mini-series

Series stars Mark Ronson, Simone Biles and Tomo Koizumi...

Direct Line "The torment" by Saatchi & Saatchi London
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Direct Line "The torment" by Saatchi & Saatchi London

Direct Line unveils a spooky spot for Halloween.

Direct Line gears up for Halloween with 'Survive the horror' campaign
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Direct Line gears up for Halloween with 'Survive the horror' campaign

It highlights importance of insurance for young people...

Battersea "Rescue is our favourite breed" by FCB Inferno
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Battersea "Rescue is our favourite breed" by FCB Inferno

Battersea highlights the lovability of rescued pets.

Just Eat "The X Factor idents" by McCann London
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Just Eat "The X Factor idents" by McCann London

Just Eat celebrates the joy of a Saturday night takeaway.

Unseen launches cryptic campaign to save modern slavery helpline
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Unseen launches cryptic campaign to save modern slavery helpline

Charity hopes to raise £800,000 with out-of-home activity.

McDonald's hails power of donations in charity spot
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McDonald's hails power of donations in charity spot

Latest ad proves spare change really can make a difference.

McDonald's "Keeping families together" by Leo Burnett London
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McDonald's "Keeping families together" by Leo Burnett London

McDonald's thanks donors on behalf of the fast food chain's non-profit, Ronald McDonald House Charities UK.

Samaritans and Network Rail "Small talk saves lives" by Pegasus
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Samaritans and Network Rail "Small talk saves lives" by Pegasus

Samaritans marks Mental Health Awareness Month with a potentially life-saving spot.

People's Vote mocks MPs ahead of Brexit deadline with '#IAmWill' film
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People's Vote mocks MPs ahead of Brexit deadline with '#IAmWill' film

Defiant spot launched as countdown to Brexit continues...

Subway "Sorry, Italy" by Above & Beyond
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Subway "Sorry, Italy" by Above & Beyond

Pizza purists aren't too pleased with Subway's latest sandwich.

Mindshare and Unilever initiative aims to cut carbon footprint in marketing
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Mindshare and Unilever initiative aims to cut carbon footprint in marketing

#ChangeTheBrief plans to 'take power back into the agencies'.

Help for Heroes "40,000 strong" McCann UK
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Help for Heroes "40,000 strong" McCann UK

Help for Heroes highlights the struggles of wounded veterans with a miniature model installation.

Smirnoff "Infamous since 1864" by 72andSunny New York
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Smirnoff "Infamous since 1864" by 72andSunny New York

Smirnoff's first global campaign in more than 25 years pays tribute to the brand's 155-year history of exile, secrecy and rebellion.

Honda "The finish line is never the end" by Digitas UK
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Honda "The finish line is never the end" by Digitas UK

Honda revs up for the Japanese Grand Prix with a high-speed animated spot.

Cadbury Heroes "Families reunited" by VCCP
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Cadbury Heroes "Families reunited" by VCCP

Cadbury Heroes brings families closer with a wholesome YouTube series.

Checkatrade "Check, check, check" by Creature
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Checkatrade "Check, check, check" by Creature

Checkatrade's ad pays tribute to the brand's fast-paced jingle.

Old Speckled Hen "Drink curious" by Isobel
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Old Speckled Hen "Drink curious" by Isobel

Old Speckled Hen launches a new campaign, featuring the brand's mascot from 1994, Henry the Fox.

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