Content from our thought leader

Emmet McGonagle

John Boyega quits as Jo Malone ambassador after being cut from his own ad

John Boyega quits as Jo Malone ambassador after being cut from his own ad

Actor deemed perfume brand’s actions ‘wrong’.

Coca-Cola signs up Jojo Rabbit director Taika Waititi for Christmas ad
New Financial Times ad features Trump, Biden, Putin and friends lost for words

New Financial Times ad features Trump, Biden, Putin and friends lost for words

Work comes as part of publication’s ‘New agenda’ brand positioning.

Unilever commits to removing fossil fuels from cleaning products

Unilever commits to removing fossil fuels from cleaning products

Initiative affects Persil, Sunlight, Cif and Domestos.

KFC scraps ‘It's finger lickin’ good’ slogan (for now) in first global campaign
Kendrick Lamar tells world to ‘be better’ in Nike tribute to Kobe Bryant
Sony breaks the ice with first PlayStation 5 global campaign
Asahi Super Dry celebrates the phenomenon of 'karakuchi' in first global campaign

Asahi Super Dry celebrates the phenomenon of 'karakuchi' in first global campaign

Campaign is brand's first work by Dentsumcgarrybowen, which won the account in January.

Peugeot and BETC's 30-year affair with the absurd

Peugeot and BETC's 30-year affair with the absurd

Car marque has split with BETC and Havas after awarding global creative account to Omnicom.

Ben & Jerry's joins Facebook advertising boycott

Ben & Jerry's joins Facebook advertising boycott

Ice-cream brand will not advertise on platform in US next month.

Arthur Sadoun outlines Publicis' plan to fight racism

Arthur Sadoun outlines Publicis' plan to fight racism

CEO dedicates day to tackling industry-wide racial inequality.

Arthur Sadoun 'extremely worried for the world' as civil unrest continues in US

Arthur Sadoun 'extremely worried for the world' as civil unrest continues in US

Publicis CEO also called for industry-wide solidarity in light of Covid-19.

Mini picks Anomaly to drive integrated approach

Mini picks Anomaly to drive integrated approach

Agency takes over from Jung von Matt and KKLD.

Publicis to 'rigorously' manage costs and 'postpone' expenses

Publicis to 'rigorously' manage costs and 'postpone' expenses

Company outlined measures to be 'taken and applied immediately' across all management teams.

Audi Super Bowl spot drives sustainability message

Audi Super Bowl spot drives sustainability message

The ad, starring Maisie Williams, is set to Let It Go from Frozen.

Droga5 promotes Neil Heymann to global chief creative officer

Droga5 promotes Neil Heymann to global chief creative officer

Felix Richter and Tim Gordon take over as co-chief creative officers.

Half of all global adspend will be online by 2021, Zenith report says

Half of all global adspend will be online by 2021, Zenith report says

Growth in internet adspend will cool off over, however...

S'well wants to make kitsch cool in its fight against plastic

S'well wants to make kitsch cool in its fight against plastic

On a mission to reduce single-use plastic, S'well is drawing on nostalgia and age-old inventions as it expands beyond reusable water bottles.

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