Doing their bit in a crisis: L'Oreal, Budweiser, H&M and more step up
Brands are striving to make lockdown life easier.
Creatives launch feedback platform for UN open brief with #GlobalCreativeReview
It aims to tackle health and awareness during Covid-19.
L'Oréal, Reckitt Benckiser & Essity "Shop responsibly" by Publicis Groupe UK
L'Oréal, RB and Essity brands have teamed up to launch a campaign encouraging consumers to adopt more considerate shopping habits amid the coronavirus pandemic.
L'Oreal, RB and Essity collaborate to encourage responsible shopping
Brands involved include Plenty, Cushelle, Durex and Dettol.
Sloggi "Mind-blowingly light" by MullenLowe
Underwear brand Sloggi takes a trip into the absurd to promote its Oxygene bra.
Adland is 'open for business' as agencies continue to pitch during pandemic
But experience of delays or cancellations is widespread, according to survey conducted by ID Comms.
BT "Code a cake" by AnalogFolk
Move over, The Great British Bake Off: BT is teaching parents and children alike to control a robot-staffed bakery through the art of coding, as its "Beyond limits" brand platform continues.
BT combines robots and cake for coding experience
Experience is part of telecoms company's 'Beyond limits' platform.
Virgin Media "Stay home, stay safe, stay connected" by Adam & Eve/DDB
Virgin Media pays tribute to the housebound British public with a morale-boosting film.
Virgin Media celebrates British resilience during lockdown
Ad features nod to #ClapForOurCarers...
Tampax "Tampons & Tea" by Saatchi & Saatchi New York
Tampax finds a humorous way to explain correct tampon applicator insertion in its latest TV campaign.
Well & Truly "Naughty-ish"by Creature
Snack brand Well & Truly is celebrating April Fools Day with a range of satirical backgrounds for workers to use during video calls.
Tampax tackles tampon discomfort in advertising first
Brand claimed this was first national TV ad that demonstrated how to correctly insert tampon.
Marc Nohr, Sam Phillips and Neil Henderson lead IPA summer honours
Other summer honourees include leaders from True, Drummond Central, Cravens and BJL.
What type of agencies will emerge stronger after the crisis?
What are the traits needed?
"Silent London" by String and Tins
Sound design and music production studio String and Tins encapsulates the sounds of London on lockdown.
Vanish "Carpet street" by Havas London
Vanish showcases the bustle of life outdoors in a dirt-busting ad.
Helping vs branding: strategies that work (and those that don't)
Brands have gone the extra mile to address Covid-19, with varying levels of success.
No More Project & National Domestic Violence Hotline "#Listeningfromhome" by MRM McCann
The No More Project and US-based National Domestic Violence Hotline have joined forces on a campaign that responds to a frightening by-product of isolating at home during the coronavirus pandemic: victims of domestic violence are increasingly trapped with their abusers.
Pringles "Pringles has entered the game" by Grey London
Pringles brings gaming to the real world.