Content from our thought leader

Fayola Douglas

Senior reporter
Floating bikes, birds and dogs at the Google Pixel 6 pop-up

Watch: Inside the Google Pixel 6 'World of magic'

Floating dogs and a lamppost installation bring to life Google Pixel’s Magic Eraser tool

Griff plays a guitar

Coca-Cola reimagines Queen’s ‘A Kind of Magic’ to launch its global music platform

The platform connects emerging musical talent including British singer-songwriter Griff.

TikTok Branded Mission product screen grab

TikTok wants to ‘democratise’ the creator space with its latest ad product

Advertisers can crowdsource ‘authentic’ content that won’t feel like an ad.

Charli XCX avatar

Samsung taps Charli XCX for metaverse concert on Roblox

Fans complete challenges for the chance to be part of the performance.

Athletes IRL merging into image of athlete avatars

Unilever wants to create lasting change with inclusive marathon in the metaverse

For the Degree experience, participants can select avatars with racing wheelchairs, prosthetics and blades.

Unilever logo

Unilever will no longer market food and beverages to children

Its food and refreshment brands will not use influencers who appeal to children under 16.

Tinder Explore page on a phone screen

Tinder partners with Live Nation to connect festival goers

Members of the dating app can match and chat before heading to events.

Uefa mascots Ashley, Kai and Robyn

Uefa goes for virtual goal with Women’s Euro 2022 Roblox game

Game's mascots will team up with international players for educational content series.

Jessica Ennis overlooked by photographers as she lies on the ground to celebrate her Olympic heptathlon gold

M&C Saatchi Sport & Entertainment partners Getty for women’s sport exhibition

The show explores how women’s sport has been captured over the past 50 years.

CBD brand finally helps Faithless to sleep

'Insomnia' remixed as a 27-minute track designed to help you get some shut-eye.

Inside of Heineken virtual space in Decentraland

Heineken launches virtual beer brewed in Decentraland

The beer has zero calories, tastes of nothing and you can’t actually drink it.

LimeWire appoints We Are Collider for comeback experience

The relaunch will be celebrated with a large-scale experience in a famous location.

M&C Saatchi Sport & Entertainment brings DE&I offer to forefront

Agency will work with brands to deliver inclusive projects in an authentic and credible way.

Crypto brand FTX appoints Wasserman to deliver partnership activations

Wasserman to work on partnerships including Mercedes F1.

Mobile phone showing a augmented reality stature of Nelson Mandela

Snap uses AR to reveal black history in Trafalgar Square

The partnership with Black Cultural Archives wants to expose people to black history.

Timberland launches digital adventure exploring its history

The interactive experience features interviews and gaming elements.

Jordan Stephens holds his hand to the camera with a sad face drawn on his palm

BrewDog tackles seasonal affective disorder with Sad AF alcohol-free beer

Rizzle Kicks’ Jordan Stephens delivers a spoken-word performance about sadness.

Unit9 launches specialist division dedicated to the metaverse

Launch clients include Havas Media Group, Opera and COPA90.

Random digitised graphs and icons

Starcom launches podcast series diving into pros and cons of metaverse

Report outlines the responsibilities that will emerge for advertisers and media distributors.

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