Publicis Sapient creates chief growth officer role
Arthur Filip joins the digital agency from HCL Technologies.
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Pernod Ricard depicts startling reality of inebriation in responsible drinking campaign
The youth-focused campaign promotes drinking more water.
McDonald’s new burger McSpicy stars in AJ Tracey music video
The summertime song is said to complement the McSpicy perfectly.
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BT keeps Marcus Rashford tribute messages rolling with virtual wall of hope
Visitors to the Rashford mural can scan a QR to access the messages.
Airbnb hosts more than 200 Tokyo Olympic experiences
Fans will be brought close to the action despite not being able to attend.
Dave Bedwood tees off with golfing content creation agency
Seven Iron working with brands including NBC and GolfNow.
The future of brand experiences post Freedom Day
Experiential agencies reflect on the legacy of 2020.
Subway trolled by fish-free sustainable brand
Good Catch hands out sandwiches outside Subway stores.
Unilever's Aline Santos named leader of the year by Marketing Society
Santos was recognised for her inspirational efforts during the pandemic.
Wavemaker forges partnership to develop project management skills
One-to-one coaching delivered by Multiverse and Wavemaker teams.
Pinterest changes weight loss ad policy after Campaign enquiry
A positive change in its ad policy was promoted with confused messaging.
Gay Times partners Thomson Reuters to deliver hard-hitting LGBT+ news
The partnership has been designed to benefit each brand's respective audiences.
Deepfake Tom Cruise creator launches production house creating hyperreal content
The synthetic media platform uses deep learning and artificial intelligence.
Netflix launches interactive Stranger Things world in Roblox
Fans can play mini-games and explore the Starcourt Mall.
American Express provides on- and off-site Wimbledon experiences
Virtual-reality tennis game reimagined as augmented-reality experience.
Facebook's VR ad setback shows importance of putting customer experience first
The in-game ads are part of Facebook exploring new ways for developers to generate revenue.
Google's Matt Brittin: businesses must 'rush in and seize' sustainability opportunity
Brittin was part of a Cannes Lions live discussion on fighting climate change.
Adam & Eve/DDB poaches second Wieden & Kennedy creative director in a year
Molly Wilkof will work across the entire portfolio of Adam & Eve/DDB clients.
No time to waste: environmental ads target G7 summit leaders
NGOs, Unicef and MusicMagpie target summit of world leaders.
Imagination collaborates with Epic Games to blend the physical and digital world
The virtual production technique uses a live backdrop to place objects in a computer-generated world.