Content from our thought leader

Fayola Douglas

Senior reporter
SodaStream taps Zuckerberg for Earth Day campaign
Amstel 0% beer signs up Rafael Nadal

Amstel 0% beer signs up Rafael Nadal

Nadal will feature in campaigns for Amstel’s Ultra and 0.0 variants.

H&M launches island on Animal Crossing featuring digital Maisie Williams

H&M launches island on Animal Crossing featuring digital Maisie Williams

Game of Thrones star will appear in several sustainability-themed initiatives for the fashion retailer.

Dept creates limited edition AR puffer jacket in Snapchat to demonstrate NFTs

Dept creates limited edition AR puffer jacket in Snapchat to demonstrate NFTs

The initiative uses NFTs and Snapchat body-tracking to showcase the value of digital ownership and virtual goods.

Maltesers partners Google Cloud to bake AI cakes

Maltesers partners Google Cloud to bake AI cakes

Computer-generated recipe tested against dessert by Bake Off’s Peter Sawkins.

Samsung upcycles handsets to support fight against wildlife poaching

Samsung upcycles handsets to support fight against wildlife poaching

Live feeds will be streamed from the Balule Nature Reserve in South Africa.

Tenzing plans to change the energy drink sector for good

Tenzing plans to change the energy drink sector for good

Plant-based energy drink Tenzing has turned its focus to tackling the climate crisis.

Desperados partners emerging artists for AR campaign

Desperados partners emerging artists for AR campaign

Digital artworks will go on display later this year.

Pokémon celebrates 25 years with Post Malone virtual gig

Pokémon celebrates 25 years with Post Malone virtual gig

The concert is part of an ongoing collaboration with Universal Music Group.

Goda nyheter, föräldrar: Ikea creates Swedish language lessons for kids

Goda nyheter, föräldrar: Ikea creates Swedish language lessons for kids

Sessions designed to keep kids entertained during lockdown.

Lego partners Universal for AR music video app

Lego partners Universal for AR music video app

Children can produce and star in videos alongside Lego characters.

Jagermeister launches streetwear collection inspired by nightlife

Jagermeister launches streetwear collection inspired by nightlife

A donation will be made to United We Stream.

Wallace & Gromit venture into AR with immersive storytelling app

Wallace & Gromit venture into AR with immersive storytelling app

Players take on the challenge of fixing up a city.

Covid-19 forces Lucky Generals to close sister shop

Covid-19 forces Lucky Generals to close sister shop

Live experience agency ceases operations after three years.

Verizon creates virtual Metropolitan Museum of Art exhibit

Verizon creates virtual Metropolitan Museum of Art exhibit

Games unlock augmented reality versions of the art.

WeWork: Covid-19 is an opportunity to be 'more creative than ever'

WeWork: Covid-19 is an opportunity to be 'more creative than ever'

The company plans to be the solution to the shift in workplace attitudes.

EE drops ad featuring Rita Ora after her lockdown breaches

EE drops ad featuring Rita Ora after her lockdown breaches

Brands could make increasingly strict demands of celebrity ambassadors' conduct, talent agent Victoria Marconetto-Tyson told Campaign.

Pernod Ricard, Bombay Sapphire and more discuss 2020's virtual Christmas

Pernod Ricard, Bombay Sapphire and more discuss 2020's virtual Christmas

With Christmas comes a greater need for celebration and joy.

Pearl & Dean's Kathryn Jacob: cinema can still thrive despite rush to streaming

Pearl & Dean's Kathryn Jacob: cinema can still thrive despite rush to streaming

CEO of cinema ad sales house is bullish about industry's prospects as society emerges from the pandemic.

Lego's plans for future brand experiences will include digital elements

Lego's plans for future brand experiences will include digital elements

Being inclusive aligns with the brand, Lego's head of marketing said.

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