Content from our thought leader

Fayola Douglas

Senior reporter
IPA EffWorks: third of budgets wasted due to poor briefing and bad comms

IPA EffWorks: third of budgets wasted due to poor briefing and bad comms

Report reveals 'staggering and uncomfortable truths' about the confusion, misalignment and miscommunication between marketers and agencies.

Fashion platform Farfetch appoints new global media agency

Fashion platform Farfetch appoints new global media agency

Incumbent MediaCom loses out after four-way pitch.

Asos hikes adspend as part of plans to become £7bn business

Asos hikes adspend as part of plans to become £7bn business

Refreshed strategy aims to capture global opportunity.

Getting in tune with generation TikTok

Getting in tune with generation TikTok

TikTok, social media and the gaming world are now where both audience and artists hang out and brands look to join them in a music industry shaped by Covid.

Westfield partners Lady Gaga for virtual album launch performances

Westfield partners Lady Gaga for virtual album launch performances

Fan zones will go live globally in more than 20 Westfield locations.

Google, Unilever, Mars and Diageo among brands uniting for UN Global Goals

Google, Unilever, Mars and Diageo among brands uniting for UN Global Goals

Brands and businesses are donating space on corporate HQs to carry the giant sticky notes.

IPA debut research finds brands and agencies need 'effectiveness roadmaps'

IPA debut research finds brands and agencies need 'effectiveness roadmaps'

Marketing effectiveness is the process of improving business through marketing.

Airbnb lists Disney's Winnie the Pooh house

Airbnb lists Disney's Winnie the Pooh house

Fans can stay at the 'Bearbnb' in the ‘Hundred Acre Wood’ to celebrate the 95th Anniversary of the Disney character.

TikTok and Unilad partner for new artist showcase

TikTok and Unilad partner for new artist showcase

Unsigned young artists will perform live on TikTok

Spotify on hunt for global sponsors as it signs up Disney+

Spotify on hunt for global sponsors as it signs up Disney+

This is the third personalised playlist Spotify has made available for sponsorship.

Vans takes first step into the metaverse with Roblox skate experience

Vans takes first step into the metaverse with Roblox skate experience

Fans can skate with friends and customise Vans shoes.

Stella Artois and skate brand Palace unveil pop-up pubs on both sides of the Atlantic

Stella Artois and skate brand Palace unveil pop-up pubs on both sides of the Atlantic

The pubs will be located in Soho London and Soho New York.

Aardman launches Wallace & Gromit AR experience in UK and US cities

Aardman launches Wallace & Gromit AR experience in UK and US cities

Experience uses Bristol, Cardiff and San Francisco as a virtual stage.

McDonald’s dishes out McFlurrys from a ‘walk-thru’ billboard

McDonald’s dishes out McFlurrys from a ‘walk-thru’ billboard

The activation supports its new brand platform ‘Fancy a McDonald’s?’

Ocean Bottle calls on consumers to come clean on sustainability fails

Ocean Bottle calls on consumers to come clean on sustainability fails

Consumers can make sustainability confessions that challenge the 'all or nothing' approach.

Klarna hosts pop-up to raise awareness of social media ad guidelines

Klarna hosts pop-up to raise awareness of social media ad guidelines

Brand activations and panel talks aim to engage and entertain.

Jessica Alba and Zac Efron star in Dubai tourist board spy thriller

Jessica Alba and Zac Efron star in Dubai tourist board spy thriller

The campaign, created by Mother, uses Dubai as a backdrop for fictional film trailers.

Publicis Sapient creates chief growth officer role

Publicis Sapient creates chief growth officer role

Arthur Filip joins the digital agency from HCL Technologies.

Pernod Ricard depicts startling reality of inebriation in responsible drinking campaign

Pernod Ricard depicts startling reality of inebriation in responsible drinking campaign

The youth-focused campaign promotes drinking more water.

McDonald’s new burger McSpicy stars in AJ Tracey music video

McDonald’s new burger McSpicy stars in AJ Tracey music video

The summertime song is said to complement the McSpicy perfectly.

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