Content from our thought leader

Fayola Douglas

Senior reporter
Tanqueray to analyse auras and brainwaves to find perfect cocktail
Share

Tanqueray to analyse auras and brainwaves to find perfect cocktail

Activation will contain hidden rooms, gifts and calligraphy.

Lego's festive mission to encourage creativity in children
Share

Lego's festive mission to encourage creativity in children

The Producers is delivering activation.

Boots tailors shopping experiences with Christmas activations
Share

Boots tailors shopping experiences with Christmas activations

Soho pop-up turns concept of love upside down with furniture on ceiling.

Klarna creates 'pup-up' with dog-grooming services
Share

Klarna creates 'pup-up' with dog-grooming services

Shop will feature salon, café and Christmas card-making.

Sainsbury's opens 'giving store' to collect food and gift donations
Share

Sainsbury's opens 'giving store' to collect food and gift donations

Family-friendly activation aims to teach children about helping others.

Grey Goose hosts brunch events with mince pie-infused martinis
Share

Grey Goose hosts brunch events with mince pie-infused martinis

There will also be drag queen and comedy acts.

Remington launches hairstyling pop-ups
Share

Remington launches hairstyling pop-ups

There will be 20-minute professional sessions.

Amazon opens four-day Black Friday pop-up
Share

Amazon opens four-day Black Friday pop-up

Tinie Tempah will perform as part of discount shopping experience.

Lego builds 12 festive models in Savoy hotel
Share

Lego builds 12 festive models in Savoy hotel

Installations inspired by child's take on Christmas.

John Lewis and Waitrose open 'experience playground' in Southampton
Share

John Lewis and Waitrose open 'experience playground' in Southampton

Chefs, gardeners and interior designers will host events in-store.

Mulberry projects festive poem on to UK landmarks
Share

Mulberry projects festive poem on to UK landmarks

Luxury brand is launching seasonal activity to promote gifting collection.

Argos and Google create boat experience to illustrate how to use smart devices
Share

Argos and Google create boat experience to illustrate how to use smart devices

There will be demonstrations of smart-home tech.

Nutella superfans treated to 'Hotella Nutella' stay
Share

Nutella superfans treated to 'Hotella Nutella' stay

Food-focused pop-up makes Nutella star of every meal.

Microsoft's Minecraft places interactive statues in three cities
Share

Microsoft's Minecraft places interactive statues in three cities

New York, London and Sydney get figures from augmented-reality mobile game.

Roundhouse revealed as Campaign Experience Awards venue
Share

Roundhouse revealed as Campaign Experience Awards venue

Ceremony will take place in April 2020.

PopSugar opens 'Sugar chalet' shopping experience
Share

PopSugar opens 'Sugar chalet' shopping experience

Brand is putting on mindful meditation, yoga classes and cooking demonstrations in New York.

Coca-Cola Christmas truck returns for ninth year
Share

Coca-Cola Christmas truck returns for ninth year

10p donations will be made to Crisis for each Coke can recycled on tour.

Tiffany creates pop-up with ice rink and scented display
Share

Tiffany creates pop-up with ice rink and scented display

Festive décor is inspired by Tiffany fragrance holiday campaign.

Lancome installs 36-foot pink Eiffel Tower in St Pancras
Share

Lancome installs 36-foot pink Eiffel Tower in St Pancras

Visitors can have products customised in pop-up shop.

BT partners Greene King to rebrand pub in support of women's football
Share

BT partners Greene King to rebrand pub in support of women's football

Red Lion in Moorgate becomes Red Lioness.

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free