Tanqueray to analyse auras and brainwaves to find perfect cocktail
Activation will contain hidden rooms, gifts and calligraphy.
Lego's festive mission to encourage creativity in children
The Producers is delivering activation.
Boots tailors shopping experiences with Christmas activations
Soho pop-up turns concept of love upside down with furniture on ceiling.
Klarna creates 'pup-up' with dog-grooming services
Shop will feature salon, café and Christmas card-making.
Sainsbury's opens 'giving store' to collect food and gift donations
Family-friendly activation aims to teach children about helping others.
Grey Goose hosts brunch events with mince pie-infused martinis
There will also be drag queen and comedy acts.
Remington launches hairstyling pop-ups
There will be 20-minute professional sessions.
Amazon opens four-day Black Friday pop-up
Tinie Tempah will perform as part of discount shopping experience.
Lego builds 12 festive models in Savoy hotel
Installations inspired by child's take on Christmas.
John Lewis and Waitrose open 'experience playground' in Southampton
Chefs, gardeners and interior designers will host events in-store.
Mulberry projects festive poem on to UK landmarks
Luxury brand is launching seasonal activity to promote gifting collection.
Argos and Google create boat experience to illustrate how to use smart devices
There will be demonstrations of smart-home tech.
Nutella superfans treated to 'Hotella Nutella' stay
Food-focused pop-up makes Nutella star of every meal.
Microsoft's Minecraft places interactive statues in three cities
New York, London and Sydney get figures from augmented-reality mobile game.
Roundhouse revealed as Campaign Experience Awards venue
Ceremony will take place in April 2020.
PopSugar opens 'Sugar chalet' shopping experience
Brand is putting on mindful meditation, yoga classes and cooking demonstrations in New York.
Coca-Cola Christmas truck returns for ninth year
10p donations will be made to Crisis for each Coke can recycled on tour.
Tiffany creates pop-up with ice rink and scented display
Festive décor is inspired by Tiffany fragrance holiday campaign.
Lancome installs 36-foot pink Eiffel Tower in St Pancras
Visitors can have products customised in pop-up shop.
BT partners Greene King to rebrand pub in support of women's football
Red Lion in Moorgate becomes Red Lioness.