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Fayola Douglas

Senior reporter
Publicis Sapient creates chief growth officer role

Publicis Sapient creates chief growth officer role

Arthur Filip joins the digital agency from HCL Technologies.

Pernod Ricard depicts startling reality of inebriation in responsible drinking campaign

Pernod Ricard depicts startling reality of inebriation in responsible drinking campaign

The youth-focused campaign promotes drinking more water.

McDonald’s new burger McSpicy stars in AJ Tracey music video

McDonald’s new burger McSpicy stars in AJ Tracey music video

The summertime song is said to complement the McSpicy perfectly.

BT keeps Marcus Rashford tribute messages rolling with virtual wall of hope

BT keeps Marcus Rashford tribute messages rolling with virtual wall of hope

Visitors to the Rashford mural can scan a QR to access the messages.

Airbnb hosts more than 200 Tokyo Olympic experiences

Airbnb hosts more than 200 Tokyo Olympic experiences

Fans will be brought close to the action despite not being able to attend.

Dave Bedwood tees off with golfing content creation agency

Dave Bedwood tees off with golfing content creation agency

Seven Iron working with brands including NBC and GolfNow.

The future of brand experiences post Freedom Day

The future of brand experiences post Freedom Day

Experiential agencies reflect on the legacy of 2020.

Subway trolled by fish-free sustainable brand

Subway trolled by fish-free sustainable brand

Good Catch hands out sandwiches outside Subway stores.

Unilever's Aline Santos named leader of the year by Marketing Society

Unilever's Aline Santos named leader of the year by Marketing Society

Santos was recognised for her inspirational efforts during the pandemic.

Wavemaker forges partnership to develop project management skills

Wavemaker forges partnership to develop project management skills

One-to-one coaching delivered by Multiverse and Wavemaker teams.

Pinterest changes weight loss ad policy after Campaign enquiry

Pinterest changes weight loss ad policy after Campaign enquiry

A positive change in its ad policy was promoted with confused messaging.

Gay Times partners Thomson Reuters to deliver hard-hitting LGBT+ news

Gay Times partners Thomson Reuters to deliver hard-hitting LGBT+ news

The partnership has been designed to benefit each brand's respective audiences.

Deepfake Tom Cruise creator launches production house creating hyperreal content

Deepfake Tom Cruise creator launches production house creating hyperreal content

The synthetic media platform uses deep learning and artificial intelligence.

Netflix launches interactive Stranger Things world in Roblox

Netflix launches interactive Stranger Things world in Roblox

Fans can play mini-games and explore the Starcourt Mall.

American Express provides on- and off-site Wimbledon experiences

American Express provides on- and off-site Wimbledon experiences

Virtual-reality tennis game reimagined as augmented-reality experience.

Facebook's VR ad setback shows importance of putting customer experience first

Facebook's VR ad setback shows importance of putting customer experience first

The in-game ads are part of Facebook exploring new ways for developers to generate revenue.

Google's Matt Brittin: businesses must 'rush in and seize' sustainability opportunity

Google's Matt Brittin: businesses must 'rush in and seize' sustainability opportunity

Brittin was part of a Cannes Lions live discussion on fighting climate change.

Adam & Eve/DDB poaches second Wieden & Kennedy creative director in a year

Adam & Eve/DDB poaches second Wieden & Kennedy creative director in a year

Molly Wilkof will work across the entire portfolio of Adam & Eve/DDB clients.

No time to waste: environmental ads target G7 summit leaders

No time to waste: environmental ads target G7 summit leaders

NGOs, Unicef and MusicMagpie target summit of world leaders.

Imagination collaborates with Epic Games to blend the physical and digital world

Imagination collaborates with Epic Games to blend the physical and digital world

The virtual production technique uses a live backdrop to place objects in a computer-generated world.

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