Content from our thought leader

Fayola Douglas

Senior reporter
Timberland offers tips on sustainability via workshops
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Timberland offers tips on sustainability via workshops

Brand will teach guests how to grow food from scraps.

OpenTable travels back to the 1940s to serve reinvented wartime meals
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OpenTable travels back to the 1940s to serve reinvented wartime meals

Ingredients that were available during 1940s rationing were used.

Hubbub's coffee-cup installation showcases need for recycling
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Hubbub's coffee-cup installation showcases need for recycling

More than 5,000 cups are being displayed to represent number of cups used every minute in UK.

Haig Club serves cocktails and haggis at Burns Night celebration
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Haig Club serves cocktails and haggis at Burns Night celebration

Bespoke dishes were created to complement flavours in Haig Club's whisky.

Neutrogena offers skincare advice in salon pop-up
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Neutrogena offers skincare advice in salon pop-up

Activation will launch Clear & Soothe range.

NBA engages fans with basketball experience ahead of Paris game
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NBA engages fans with basketball experience ahead of Paris game

Experience features athlete appearances and shoot-outs.

Cadbury offers custom hot-chocolate workshop in fictional family home
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Cadbury offers custom hot-chocolate workshop in fictional family home

Pop-up reminds consumers of convenience and fun of at-home preparation.

Magnum creates mood-enhancing room inspired by Ruby variant
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Magnum creates mood-enhancing room inspired by Ruby variant

Pop-up uses colour psychology, lights and sounds to invigorate senses.

Hellmann's cooks up colourful baos to celebrate Veganuary
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Hellmann's cooks up colourful baos to celebrate Veganuary

Unilever brand has created pink, green, blue and yellow versions of vegan mayo.

Kellogg opens breakfast cafe run by kids
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Kellogg opens breakfast cafe run by kids

Guests can create bespoke bowl using new cereal range.

Warner Bros hosts roller disco inspired by world of Harley Quinn
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Warner Bros hosts roller disco inspired by world of Harley Quinn

Event will promote Birds of Prey film release.

Cadbury serves up Creme Egg meatballs and spaghetti on live stream
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Cadbury serves up Creme Egg meatballs and spaghetti on live stream

Broadcast will promote its Eatertainment content hub.

Turkey of the Week: Gymbox turns sexual harassment into a joke
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Turkey of the Week: Gymbox turns sexual harassment into a joke

Ad suggests working out is the solution when dealing with a 'sleazy boss'.

Future of experience economy tops agenda at Brand Experience 360
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Future of experience economy tops agenda at Brand Experience 360

Inaugural event will include keynotes on storytelling, consumer insights and adapting for local audiences.

David Lloyd Clubs restaurant aims to boost diners' mood
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David Lloyd Clubs restaurant aims to boost diners' mood

Ambience and menu were designed to improve mental well-being.

Abarth challenges drivers to recover stolen art
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Abarth challenges drivers to recover stolen art

Driving experience created to celebrate brand's 70th anniversary.

KLM brightens up Blue Monday with vending machine offering treats
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KLM brightens up Blue Monday with vending machine offering treats

Caramel waffles, massages and flights will be available.

Benefit hydrates guests in Dry January pop-up
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Benefit hydrates guests in Dry January pop-up

It will serve mocktails inspired by 'hydrating' primers.

Clarins wants to appeal to our senses with pop-up
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Clarins wants to appeal to our senses with pop-up

Guests will receive complimentary skincare consultations.

Fantastic Beasts to invade Natural History Museum
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Fantastic Beasts to invade Natural History Museum

Visitors can compare fact and fiction in exhibition.

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