Report reveals 'staggering and uncomfortable truths' about the confusion, misalignment and miscommunication between marketers and agencies.
Incumbent MediaCom loses out after four-way pitch.
Refreshed strategy aims to capture global opportunity.
TikTok, social media and the gaming world are now where both audience and artists hang out and brands look to join them in a music industry shaped by Covid.
Fan zones will go live globally in more than 20 Westfield locations.
Brands and businesses are donating space on corporate HQs to carry the giant sticky notes.
Marketing effectiveness is the process of improving business through marketing.
Fans can stay at the 'Bearbnb' in the ‘Hundred Acre Wood’ to celebrate the 95th Anniversary of the Disney character.
Unsigned young artists will perform live on TikTok
This is the third personalised playlist Spotify has made available for sponsorship.
Fans can skate with friends and customise Vans shoes.
The pubs will be located in Soho London and Soho New York.
Experience uses Bristol, Cardiff and San Francisco as a virtual stage.
The activation supports its new brand platform ‘Fancy a McDonald’s?’
Consumers can make sustainability confessions that challenge the 'all or nothing' approach.
Brand activations and panel talks aim to engage and entertain.
The campaign, created by Mother, uses Dubai as a backdrop for fictional film trailers.
Arthur Filip joins the digital agency from HCL Technologies.
The youth-focused campaign promotes drinking more water.
The summertime song is said to complement the McSpicy perfectly.