Content from our thought leader

Fayola Douglas

Senior reporter
Jagermeister launches streetwear collection inspired by nightlife

Jagermeister launches streetwear collection inspired by nightlife

A donation will be made to United We Stream.

Wallace & Gromit venture into AR with immersive storytelling app

Wallace & Gromit venture into AR with immersive storytelling app

Players take on the challenge of fixing up a city.

Covid-19 forces Lucky Generals to close sister shop

Covid-19 forces Lucky Generals to close sister shop

Live experience agency ceases operations after three years.

Verizon creates virtual Metropolitan Museum of Art exhibit

Verizon creates virtual Metropolitan Museum of Art exhibit

Games unlock augmented reality versions of the art.

WeWork: Covid-19 is an opportunity to be 'more creative than ever'

WeWork: Covid-19 is an opportunity to be 'more creative than ever'

The company plans to be the solution to the shift in workplace attitudes.

EE drops ad featuring Rita Ora after her lockdown breaches

EE drops ad featuring Rita Ora after her lockdown breaches

Brands could make increasingly strict demands of celebrity ambassadors' conduct, talent agent Victoria Marconetto-Tyson told Campaign.

Pernod Ricard, Bombay Sapphire and more discuss 2020's virtual Christmas

Pernod Ricard, Bombay Sapphire and more discuss 2020's virtual Christmas

With Christmas comes a greater need for celebration and joy.

Pearl & Dean's Kathryn Jacob: cinema can still thrive despite rush to streaming

Pearl & Dean's Kathryn Jacob: cinema can still thrive despite rush to streaming

CEO of cinema ad sales house is bullish about industry's prospects as society emerges from the pandemic.

Lego's plans for future brand experiences will include digital elements

Lego's plans for future brand experiences will include digital elements

Being inclusive aligns with the brand, Lego's head of marketing said.

Former Jack Morton directors Sam Moqbel and Jamie King launch ad agency
Adland's music experts review the tunes in this year's Christmas ads

Adland's music experts review the tunes in this year's Christmas ads

Execs from OPM, MassiveMusic and DLMDD share their thoughts on the soundtracks to four of the big festive campaigns.

Amazon enlists David Walliams, Marvin Humes, Alesha Dixon and more for Black Friday virtual event
Microsoft launches Xbox Series X with a series of global activations

Microsoft launches Xbox Series X with a series of global activations

A holographic 'Monolith' was placed in the City of London.

Amazon Prime creates virtual escape room to launch Truth Seekers comedy series

Amazon Prime creates virtual escape room to launch Truth Seekers comedy series

Players will take part in a paranormal investigation.

Amazon Studios sets up Halloween virtual experience around Blumhouse horror films

Amazon Studios sets up Halloween virtual experience around Blumhouse horror films

Guests can watch live performances inspired by Blumhouse.

Hotels.com invites Americans to escape election by living under a rock

Hotels.com invites Americans to escape election by living under a rock

Underground stay will enable guests to disconnect.

Virgin brand chief Lisa Thomas to leave amid restructure

Virgin brand chief Lisa Thomas to leave amid restructure

Changes will bring Virgin Red loyalty programme closer to Virgin brand.

Brand experience agencies implement eco-friendly standards for events

Brand experience agencies implement eco-friendly standards for events

Amplify, George P Johnson, Jack Morton Worldwide and XYZ are among the agencies putting their support behind new organisation called Isla.

Haagen-Dazs partners Openaire for floating cinema experience

Haagen-Dazs partners Openaire for floating cinema experience

Guests will watch screenings from boats on Regent’s Canal.

Secret Cinema takes cars to Upside Down for Stranger Things 'drive-into' experience

Secret Cinema takes cars to Upside Down for Stranger Things 'drive-into' experience

The LA-based experience will see scenes played out around small groups of cars.

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