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Watch: Inside the Google Pixel 6 'World of magic'
Floating dogs and a lamppost installation bring to life Google Pixel’s Magic Eraser tool
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Coca-Cola reimagines Queen’s ‘A Kind of Magic’ to launch its global music platform
The platform connects emerging musical talent including British singer-songwriter Griff.
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TikTok wants to ‘democratise’ the creator space with its latest ad product
Advertisers can crowdsource ‘authentic’ content that won’t feel like an ad.
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Samsung taps Charli XCX for metaverse concert on Roblox
Fans complete challenges for the chance to be part of the performance.
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Unilever wants to create lasting change with inclusive marathon in the metaverse
For the Degree experience, participants can select avatars with racing wheelchairs, prosthetics and blades.
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Unilever will no longer market food and beverages to children
Its food and refreshment brands will not use influencers who appeal to children under 16.
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Tinder partners with Live Nation to connect festival goers
Members of the dating app can match and chat before heading to events.
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Uefa goes for virtual goal with Women’s Euro 2022 Roblox game
Game's mascots will team up with international players for educational content series.
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M&C Saatchi Sport & Entertainment partners Getty for women’s sport exhibition
The show explores how women’s sport has been captured over the past 50 years.
CBD brand finally helps Faithless to sleep
'Insomnia' remixed as a 27-minute track designed to help you get some shut-eye.
Heineken launches virtual beer brewed in Decentraland
The beer has zero calories, tastes of nothing and you can’t actually drink it.
LimeWire appoints We Are Collider for comeback experience
The relaunch will be celebrated with a large-scale experience in a famous location.
M&C Saatchi Sport & Entertainment brings DE&I offer to forefront
Agency will work with brands to deliver inclusive projects in an authentic and credible way.
Crypto brand FTX appoints Wasserman to deliver partnership activations
Wasserman to work on partnerships including Mercedes F1.
Jameson Irish Whiskey's first masterbrand campaign 'in years' stars Aisling Bea
Spot sheds boys-club stereotypes.
Snap uses AR to reveal black history in Trafalgar Square
The partnership with Black Cultural Archives wants to expose people to black history.
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Timberland launches digital adventure exploring its history
The interactive experience features interviews and gaming elements.
BrewDog tackles seasonal affective disorder with Sad AF alcohol-free beer
Rizzle Kicks’ Jordan Stephens delivers a spoken-word performance about sadness.
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Unit9 launches specialist division dedicated to the metaverse
Launch clients include Havas Media Group, Opera and COPA90.
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Starcom launches podcast series diving into pros and cons of metaverse
Report outlines the responsibilities that will emerge for advertisers and media distributors.