IPA EffWorks: third of budgets wasted due to poor briefing and bad comms
Report reveals 'staggering and uncomfortable truths' about the confusion, misalignment and miscommunication between marketers and agencies.
Fashion platform Farfetch appoints new global media agency
Incumbent MediaCom loses out after four-way pitch.
Asos hikes adspend as part of plans to become £7bn business
Refreshed strategy aims to capture global opportunity.
Getting in tune with generation TikTok
TikTok, social media and the gaming world are now where both audience and artists hang out and brands look to join them in a music industry shaped by Covid.
Westfield partners Lady Gaga for virtual album launch performances
Fan zones will go live globally in more than 20 Westfield locations.
Google, Unilever, Mars and Diageo among brands uniting for UN Global Goals
Brands and businesses are donating space on corporate HQs to carry the giant sticky notes.
IPA debut research finds brands and agencies need 'effectiveness roadmaps'
Marketing effectiveness is the process of improving business through marketing.
Airbnb lists Disney's Winnie the Pooh house
Fans can stay at the 'Bearbnb' in the ‘Hundred Acre Wood’ to celebrate the 95th Anniversary of the Disney character.
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TikTok and Unilad partner for new artist showcase
Unsigned young artists will perform live on TikTok
Spotify on hunt for global sponsors as it signs up Disney+
This is the third personalised playlist Spotify has made available for sponsorship.
Vans takes first step into the metaverse with Roblox skate experience
Fans can skate with friends and customise Vans shoes.
Stella Artois and skate brand Palace unveil pop-up pubs on both sides of the Atlantic
The pubs will be located in Soho London and Soho New York.
Aardman launches Wallace & Gromit AR experience in UK and US cities
Experience uses Bristol, Cardiff and San Francisco as a virtual stage.
McDonald’s dishes out McFlurrys from a ‘walk-thru’ billboard
The activation supports its new brand platform ‘Fancy a McDonald’s?’
Ocean Bottle calls on consumers to come clean on sustainability fails
Consumers can make sustainability confessions that challenge the 'all or nothing' approach.
Klarna hosts pop-up to raise awareness of social media ad guidelines
Brand activations and panel talks aim to engage and entertain.
Jessica Alba and Zac Efron star in Dubai tourist board spy thriller
The campaign, created by Mother, uses Dubai as a backdrop for fictional film trailers.
Publicis Sapient creates chief growth officer role
Arthur Filip joins the digital agency from HCL Technologies.
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Pernod Ricard depicts startling reality of inebriation in responsible drinking campaign
The youth-focused campaign promotes drinking more water.
McDonald’s new burger McSpicy stars in AJ Tracey music video
The summertime song is said to complement the McSpicy perfectly.