BrewDog plays hard to get with hidden bar
Scottish Highlands activation teases consumers via social media to track down its gin.
Old El Paso uses conversations to power restaurant
Power generated by talking warms up tortillas.
Pick of the Week: Cadbury brings loneliness epidemic to our attention
The brand illustrates simple things that can bring joy to the lonely.
London Essence Company uses flavour-profiling to make bespoke cocktails
'Essence house' offers cocktails matched to individuals' taste profiles.
Jordan Waid joins 2Heads as global ECD
Waid takes part-time position while continuing other ventures.
Issey Miyake makes music from bags
Guests can interact with items to create bespoke song.
Airbnb offers chance to stay at real Downton Abbey
Fans can sleep in Highclere Castle, as featured in popular show and upcoming film.
NBA partners Foot Locker, Gatorade and Tissot for interactive event
Music, style, art and entertainment are explored in exhibition.
Mastercard lets fans experience full force of rugby tackle
Fans get to feel impact of professional tackle.
Hendrick's Gin opens townhouse featuring pygmy goats and mini cocktails
Brand launches petting zoo with miniature serves as part of London Cocktail Week.
Mini invites Goodwood Revival attendees to recreate 1950s ad
Experience at festival features new and old models.
Elle partners Westfield for beauty festival
Event features installations, pop-ups and talks across two weekends.
Land Rover creates helicopter VR experience to showcase new model
Defender gets an immersive launch.
Birds Eye creates 'children-only' restaurant
Vegetable-based dishes are served in child-friendly way.
Revlon opens 24-hour beauty salon in London
Pop-up celebrates 'life-proof' ColorStay Foundation.
Desperados puts consumers in control of the experience at 'Epic house party'
Crowdsourced events give consumers more control.
H&M promotes music loyalty programme with live events
Event series champions new artists and independent venues.
Jack Daniel's holds Biffy Clyro gig
Concert takes place in Birmingham next month.
Desperados concludes epic party series with crowdsourced event
Event is designed to be most welcoming party ever.
Superdrug curates urban tropical beauty event
Influencers including Danny Defreitas, Trina Charles and Jay-Ann Lopez will appear at activation.