Content from our thought leader

Justin Billingsley

Justin Billingsley is global chief executive of Publicis Emil and chief executive of Publicis Groupe DACH & Brazil

SXSW is growing a tech conscience - the ad industry must follow suit

Discussions are no longer about technology itself but about its human and societal impact. So why is the ad industry not yet asking the same tough questions?

Apple Watch: announced at the company's event in Cupertino

The rear of the Apple Watch is more interesting than the face

Justin Billingsley, chief operating officer, Europe, Middle East & Africa at Saatchi & Saatchi, and the former Orange brand director, reviews the launch news from Apple and looks at the growing power of content.

Image iWatch concept: by Todd Hamilton, based on the Nike Fuelband

3 things the Apple iWatch could mean for brands

With Apple expected to announce both the iPhone 6 and "iWatch" wearable initiative next week, Saatchi & Saatchi, Europe, Middle East & Africa chief operating officer, Justin Billingsley looks at what this could mean for brands.


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