Content from our thought leader

Orianna Rosa Royle

News reporter and social media editor

Orianna is news reporter and social media editor at Campaign. Contact her at orianna.royle@haymarket.com or 020 8267 4641.

Amazon becomes first to pass $200bn brand valuation
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Amazon becomes first to pass $200bn brand valuation

Tech giant is world's most valuable brand for third year running.

Pernod Ricard awards global travel retail media account to Wavemaker
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Pernod Ricard awards global travel retail media account to Wavemaker

Business was previously handled in-house.

Hearst brings activation to media agencies to combat Blue Monday
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Hearst brings activation to media agencies to combat Blue Monday

Activities include flower arranging and pooch petting.

Campaign UK Female Frontier Awards 2020: honourees revealed
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Campaign UK Female Frontier Awards 2020: honourees revealed

They will be recognised at ceremony on 27 February.

Tofurky of the Week: Subway's William Sitwell-inspired prank is a vegan's nightmare
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Tofurky of the Week: Subway's William Sitwell-inspired prank is a vegan's nightmare

I laughed when I first watched Subway's spot, until I was slapped by déjà vu.

Marketing Society's Gemma Greaves to step down as chief executive
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Marketing Society's Gemma Greaves to step down as chief executive

Greaves is calling on 'outstanding' applicants to contact her directly.

Agency Christmas cards 2019: the top five
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Agency Christmas cards 2019: the top five

The votes have been counted...

Campaign's top 10 long reads in 2019
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Campaign's top 10 long reads in 2019

Readers wanted to delve into the features from Campaign's print issues, while influencer marketing was the biggest topic of the year.

Vote for the best agency Christmas card of 2019
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Vote for the best agency Christmas card of 2019

Bing Crosby may have been dreaming of a white Christmas, but Campaign is dreaming of agency cards filled with purpose, elaborate jokes and chocolate (but mostly chocolate).

Love Island reigns on Twitter in 2019
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Love Island reigns on Twitter in 2019

Traditional media channels were more talked-about than streaming services.

John Lewis social views up on last year, but Facebook numbers dip again
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John Lewis social views up on last year, but Facebook numbers dip again

John Lewis and Waitrose's first joint effort for the festive season trumps previous viewing figures on YouTube.

Schtop drinking! Revisit top Grolsch ads as Dutch lager exits UK
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Schtop drinking! Revisit top Grolsch ads as Dutch lager exits UK

Campaign looks back memorable ads created during Grolsch's long-standing deal with UK brewer Molson Coors.

Turkey of the Week: BT's Dickens/Stormzy mash-up is sadly uninspired
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Turkey of the Week: BT's Dickens/Stormzy mash-up is sadly uninspired

'Beyond limits'? 'Limited imagination' seems more apt for this campaign.

What do you do to support your staff's mental health?
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What do you do to support your staff's mental health?

It's not abnormal for companies to invest in ping-pong tables and discounted gym memberships, but is time and money spent on creating a culture that supports employers' mental health?

Campaign Female Frontier Awards 2020: judges confirmed as deadline nears
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Campaign Female Frontier Awards 2020: judges confirmed as deadline nears

Applications must be received by 10 October for the awards, which recognise groundbreaking women in Britain.

Campaign Female Frontier Awards 2020: entries open
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Campaign Female Frontier Awards 2020: entries open

Awards aim to recognise groundbreaking women in Britain.

100 years of British Airways (sort of): eight classic ads from the pioneering airline
Turkey of the Week: Home Office's chicken boxes ignore the root causes
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Turkey of the Week: Home Office's chicken boxes ignore the root causes

Interrupting meal times with racially insensitive #Knifefree chicken boxes is patronising.

Home Office knife crime campaign branded 'out of touch'
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Home Office knife crime campaign branded 'out of touch'

Chicken shop boxes include real-life stories about people who have chosen not to carry knives.

Ten of the worst ever football ads (and one that's strangely brilliant)
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Ten of the worst ever football ads (and one that's strangely brilliant)

Should footballers stick to the day job? After watching these, you'll be nodding yes.

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