Content from our thought leader

Maria Iu

Intelligence editor, Campaign AI

Maria is intelligence editor at Campaign. Contact her at maria.iu@haymarket.com.

Campaign AI global new-biz round-up: August billings exceed $6bn

Campaign AI global new-biz round-up: August billings exceed $6bn

Major account moves include Planet Fitness, TD Bank and Unilever.

Campaign AI global new-biz client spotlight: FMCG remains hottest sector in July
Campaign AI global new-biz round-up: Billings improve in July

Campaign AI global new-biz round-up: Billings improve in July

Global billings up just over $300m from July 2020 but still below 2019 levels.

Campaign AI global new-biz client spotlight: tech is most active in May
Campaign AI global new-biz round-up: Slowdown in May

Campaign AI global new-biz round-up: Slowdown in May

Billings of $3.3bn were far lower than $7.1bn reported in April, though still up on May 2020.

April 2021 new business accelerates and surpasses 2019 levels

April 2021 new business accelerates and surpasses 2019 levels

Global activity grew 77% from last year and 43% from April 2019, Campaign AI data shows.

How can agencies compete with the tech giants for talent?

How can agencies compete with the tech giants for talent?

Adland is losing people to the likes of Amazon, Apple, Facebook and Google. How can it fight back?

Ready to advertise: Pret a Manger calls global creative review

Ready to advertise: Pret a Manger calls global creative review

Brand wants 'digital creative expertise'.

Only one in 10 Brits trusts social media advertising, YouGov survey finds

Only one in 10 Brits trusts social media advertising, YouGov survey finds

Research involved participants from 17 countries.

Amazon Alexa channels Michael B Jordan in Super Bowl spot

Amazon Alexa channels Michael B Jordan in Super Bowl spot

It is Lucky Generals’ third work for NFL showdown.

Global new-business revenue slips 5.8% in 2020 as value of creative wins declines

Global new-business revenue slips 5.8% in 2020 as value of creative wins declines

MediaCom and Havas Worldwide came top of media and creative leagues.

No Doggs allowed: Just Eat launches campaign without Snoop

No Doggs allowed: Just Eat launches campaign without Snoop

‘We got it’ introduces protagonist Daisy instead, although previous spot will continue to run.

Is the AKQA and Grey merger proof that ad agencies are in decline?
Creature wants us all to make Donald Trump ‘Twitter’s biggest loser’

Creature wants us all to make Donald Trump ‘Twitter’s biggest loser’

The Great Unfollow has gained traction on the US President’s favourite platform.

GET YOUR CAMPAIGN DAILY FIX

Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free