Content from our thought leader

Guy Bradbury

Guy Bradbury is creative partner at Atomic London

Does Heinz have to mean healthy?
Share

Does Heinz have to mean healthy?

Heinz has had its TV ad for baked beans banned by the ASA over nutrient claims, but why did it want to go down the health route in the first place?

Atomic's Guy Bradbury names colleague as his secret work weapon
Share

Atomic's Guy Bradbury names colleague as his secret work weapon

Guy Bradbury chooses creative content manager Max, whose job it is to keep him updated about the latest trends and innovations, as his secret work weapon.

Check this out - A trip to the theatre
Share

Check this out - A trip to the theatre

While watching the Fuerzabruta show at Cannes, it occurred to me just how important and inspirational theatre can be to a creative.

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free