Content from our thought leader

Oliver McAteer

Jameson levels up activations with new global experiential AOR
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Jameson levels up activations with new global experiential AOR

Jack Morton is leading the charge on a worldwide campaign.

Refinery29 launches anti-ageism focus and changes to 'Refinery59'
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Refinery29 launches anti-ageism focus and changes to 'Refinery59'

The publisher has partnered with AARP to create a cross-channel platform about society's view of aging.

Creatives: Spice up your life with the 'Koncept Sutra'
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Creatives: Spice up your life with the 'Koncept Sutra'

Adventurous enough to try the 'Cyberstorm' position?

Scott Hagedorn appointed CEO of Omnicom Media Group North America
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Scott Hagedorn appointed CEO of Omnicom Media Group North America

He steps aside from his head role at Hearts & Science.

The pleasure of marketing sex toys in a world of censorship
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The pleasure of marketing sex toys in a world of censorship

Outdated network rules, aggressive timelines and low budgets make for a winning creative combination.

Movers & Shakers: Smile Direct Club, Momentum Worldwide and more
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Movers & Shakers: Smile Direct Club, Momentum Worldwide and more

This week's account of wins and losses, lay-offs and hires.

R/GA elevates new generation of strategic leadership
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R/GA elevates new generation of strategic leadership

The news comes as Global CEO Sean Lyons candidly lays out the challenges ahead.

National Down Syndrome Society launches powerful call to action
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National Down Syndrome Society launches powerful call to action

Outdated laws are brought to the forefront of Saatchi and Saatchi New York's latest work with the organization.

FTC Commissioner Noah Phillips to speak at 4A's Decisions 20/20
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FTC Commissioner Noah Phillips to speak at 4A's Decisions 20/20

The head will tackle conversation about how data is used in advertising and the potential fines imposed for huge data breaches by tech giants like Facebook.

Former ClassPass CMO to lead Skyscanner's marketing efforts
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Former ClassPass CMO to lead Skyscanner's marketing efforts

Joanna Lord will head up the service's 300-strong growth team.

Harrison Ford's dog was officially funniest thing about Super Bowl, study finds
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Harrison Ford's dog was officially funniest thing about Super Bowl, study finds

Unruly tested the emotional IQ of the best ads over Sunday.

Deutsch to lead creative work for Reebok
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Deutsch to lead creative work for Reebok

The fitness brand had been in review for a couple of months.

Naomi Campbell stars in Equinox's first hotel spot
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Naomi Campbell stars in Equinox's first hotel spot

The luxury brand is taking over a building in New York City's Hudson Yards.

Agency caught up in wildfire helps heal community with mental health work
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Agency caught up in wildfire helps heal community with mental health work

How staff at The Engine is Red played a vital role in rebuilding Sonoma County after the inferno destroyed 6,000 homes and claimed 44 lives.

Movers & Shakers: Lime, Jellysmack, Dagger and more
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Movers & Shakers: Lime, Jellysmack, Dagger and more

This week's account of wins and losses, lay-offs and hires.

Wild Turkey reaps rewards of 'risky' spot with Deloitte's Heat
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Wild Turkey reaps rewards of 'risky' spot with Deloitte's Heat

Heat: "CMOs today are charged with growing the business and, as a result, they need partners that aren't just ad agencies."

Behind the Super Bowl ad: How Kia saved a small town in Georgia
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Behind the Super Bowl ad: How Kia saved a small town in Georgia

The movement was created in partnership with David&Goliath.

Hulu hijacks Instagram's World Record Egg to push live TV for Super Bowl
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Hulu hijacks Instagram's World Record Egg to push live TV for Super Bowl

The latest post means the end of a mammoth underground race to become the first to monetize the account.

How 170-year-old Arm & Hammer is passing torch to next generation
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How 170-year-old Arm & Hammer is passing torch to next generation

The Church & Dwight brand partnered with Via Agency to transform its voice and push its huge variety of products which includes cat litter in a spot over Super Bowl weekend and beyond.

Face Sweater: The garment you may not want but definitely need

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