Content from our thought leader

Oliver McAteer

How brands can benefit from polarization
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How brands can benefit from polarization

"Brands have the power to transform a transactional relationship into a declaration of values, and that's a powerful thing to offer consumers."

Cars wrapped in giant takeout bags for launch of delivery service
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Cars wrapped in giant takeout bags for launch of delivery service

Carvana partnered with Olson Engage to celebrate the next-day delivery of cars.

Spotify and Ancestry collab serves up your music DNA
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Spotify and Ancestry collab serves up your music DNA

The first-of-its kind partnership with offers people a fresh way to explore their heritage through music.

Movers & Shakers: Wieden+Kennedy, iCrossing, Omnicom and more
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Movers & Shakers: Wieden+Kennedy, iCrossing, Omnicom and more

This week's account of wins and losses, lay-offs and hires.

Twinings names Terri & Sandy AOR as it looks to dominate U.S.
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Twinings names Terri & Sandy AOR as it looks to dominate U.S.

The 300-year-old tea blender is expanding its offering to cater to the health and well-being category.

R/GA creates Spartan Alexa skill for new Assassin's Creed game
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R/GA creates Spartan Alexa skill for new Assassin's Creed game

"Alexios" enhances gamer experience by serving as a no-nonsense tour guide.

Hate gets a makeover for International Day of Peace
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Hate gets a makeover for International Day of Peace

The non-profit initiative was created in partnership with Periscope and Outfront Media.

What mass consolidation of data players means for adland
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What mass consolidation of data players means for adland

Have the numerous acquisitions this summer made marketers think twice about in-housing media buying capabilities?

Old Spice hosts live obstacle course game show controlled by you
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Old Spice hosts live obstacle course game show controlled by you

The brand teamed up with Wieden+Kennedy Portland and MediaMonks.

Healthcare startup One Medical names Giant Spoon media AOR
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Healthcare startup One Medical names Giant Spoon media AOR

The company is dramatically increasing its media spend as it sets sights on doubling in size and offering a more tech-driven, personal healthcare service.

New spot celebrates little-known benefit of Goodwill shopping
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New spot celebrates little-known benefit of Goodwill shopping

'Bring Home Good' was created pro bono by Digitas and the Ad Council.

Uncle Ben's answers kids' prayers by canceling homework
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Uncle Ben's answers kids' prayers by canceling homework

Anna Faris launched the brand's latest drive to get families cooking together.

Google reminds us to live life with 'Don't Be a Browser'
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Google reminds us to live life with 'Don't Be a Browser'

The campaign was created with VICE's Virtue agency.

Movers & Shakers: Deloitte, Deutsch, Saatchi & Saatchi and more
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Movers & Shakers: Deloitte, Deutsch, Saatchi & Saatchi and more

This week's account of wins and losses, lay-offs and hires.

Gun control and equal rights used in provocative voting drive
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Gun control and equal rights used in provocative voting drive

Work from Partners + Napier aims to get people to vote by highlighting controversial issues on both sides of the fence.

Aaptiv launches first TV ad in bid to dominate crowded fitness market
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Aaptiv launches first TV ad in bid to dominate crowded fitness market

The audio app is taking on the likes of Peloton after signing a media agency and introducing itself to the world.

Heineken and Nat Geo team up for launch of H41 Wild Lager
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Heineken and Nat Geo team up for launch of H41 Wild Lager

The beer is inspired by a yeast discovered in Patagonia.

GE, Google and IBM among giants empowering girls to join STEM
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GE, Google and IBM among giants empowering girls to join STEM

The brands have teamed up to shine a light on the science, technology, engineering and math field in a campaign from McCann.

DDB welcomes back iconic Juan Valdez after 30-year absence
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DDB welcomes back iconic Juan Valdez after 30-year absence

The shop's founder created the coffee brand's original branding in 1959.

Millennial men feel pressure to 'be it all' in 'Me Too' era, study finds
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Millennial men feel pressure to 'be it all' in 'Me Too' era, study finds

"Men are experiencing a clear tension point between the expectation for them to be empathetic and emotionally connected spouses and fathers, to the equally strong expectation for them to be manly providers for their families."

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