Content from our thought leader

Oliver McAteer

How lifestyle brands are rising to the digital disruption challenge
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How lifestyle brands are rising to the digital disruption challenge

Technology has made brands rethink the consumer journey...

Havas Chicago snags Michelin and Bel Brands as it reveals slew of top creative hires
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Havas Chicago snags Michelin and Bel Brands as it reveals slew of top creative hires

Chief Creative Officer John Norman has hit the ground running after joining around six months ago.

'Weak pound is working in our favor': British brands in U.S. talk Brexit effect
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'Weak pound is working in our favor': British brands in U.S. talk Brexit effect

Everything from consumer view of the British brand to currency fluctuation is reshaping how English companies are orchestrating their U.S. ecosystems.

Here's what influencers are saying about New York Fashion Week
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Here's what influencers are saying about New York Fashion Week

Obviously agency taps its pool of talent to get trends on the ground at this year's show.

ANA launches new measurement division to 'level playing field'
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ANA launches new measurement division to 'level playing field'

'This highly ambitious and historic action by the ANA puts the marketer's agenda at the center of industry measurement.'

Big Buck Hunter and Busch Beer want you to save wildlife by shooting deer
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Big Buck Hunter and Busch Beer want you to save wildlife by shooting deer

Two beloved dive bar stalwarts join forces.

Barkley buys back stock to double-down on independence
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Barkley buys back stock to double-down on independence

'This helps us preserve our strong culture and puts us in a great position to continue attracting and retaining the best talent in the industry.'

Topgolf delivers 200+ yards of banter with first campaign drive
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Topgolf delivers 200+ yards of banter with first campaign drive

Independent agency Preacher led the creative charge.

Coca-Cola, L'Oréal and GM among brands at helm of McCann's new Innovation Council
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Coca-Cola, L'Oréal and GM among brands at helm of McCann's new Innovation Council

The agency is uniting its clients and technology to better understand opportunities in innovation.

The future is live: Why every brand should invest in real-time
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The future is live: Why every brand should invest in real-time

Explosive growth of live is outpacing recorded/streaming music and projected to mature to a $28.2 billion industry by 2020.

Ogilvy to lead charge on Mikimoto's digital transformation
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Ogilvy to lead charge on Mikimoto's digital transformation

'We believe Ogilvy's experience developing effective, personalized solutions on a global scale will help us deliver greater engagement.'

Illegal or not, Bud Light's 'corn syrup' drive is just cheap, lazy advertising
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Illegal or not, Bud Light's 'corn syrup' drive is just cheap, lazy advertising

Anheuser Busch took a grenade and threw it into the fantasy 'Dilly Dilly' world it worked so hard to create.

Walrus to lead first integrated campaign for pet food disruptor The Farmer's Dog
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Walrus to lead first integrated campaign for pet food disruptor The Farmer's Dog

The shop will take on creative and strategic responsibilities.

MillerCoors rejoices court ruling to bar Bud Light from using 'no corn syrup' language
Verizon's in-house agency COO exits for independent Firewood
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Verizon's in-house agency COO exits for independent Firewood

Warren Marenco Chase is tasked with helping the shop's clients build out internal agencies.

Movers & Shakers: DDB, RSA Films, Work & Co and more
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Movers & Shakers: DDB, RSA Films, Work & Co and more

This week's account of wins and losses, lay-offs and hires.

Retail is dominant sector for U.S. creative reviews in first half of 2019
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Retail is dominant sector for U.S. creative reviews in first half of 2019

Target and Walgreens have done some serious heavy lifting, according to COMvergence study.

July 2019 new business league: 'AOR is on life support'
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July 2019 new business league: 'AOR is on life support'

DDB topped out the tables following its Kroger win. Meanwhile, Wieden+Kennedy showed strength with a McDonald's project win.

WPP, iHeartMedia and NOAC unite to fight opioid epidemic
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WPP, iHeartMedia and NOAC unite to fight opioid epidemic

'#TalkToMe' is a new drive to destroy the stigma of addiction.

Twitter appoints new director to lead health and wellness as sector explodes
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Twitter appoints new director to lead health and wellness as sector explodes

Digital advertising in pharma and healthcare is expected to rise to $10 billion in 2020.

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