Content from our thought leader

Oliver McAteer

Should brands banish fear and embrace sex as a marketing tool?
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Should brands banish fear and embrace sex as a marketing tool?

It's 2018, but social conditioning means sex is still taboo. Brands won't touch the subject, which experts say could be a massively missed opportunity.

StubHub plays on your impulses with 72andSunny campaign
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StubHub plays on your impulses with 72andSunny campaign

A trio of celebrities cap punchy new ads by the L.A. shop.

Diet Madison Avenue defamation case moves forward
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Diet Madison Avenue defamation case moves forward

The Instagram account is being sued alongside MDC Partners after Crispin Porter & Bogusky's former CCO claims he was unfairly fired.

McCann Health terminates global CCO following employee complaint
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McCann Health terminates global CCO following employee complaint

Jeremy Perrott violated the agency's code of conduct.

'F*ck everyone': Planned Parenthood's middle finger to Trump
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'F*ck everyone': Planned Parenthood's middle finger to Trump

The healthcare provider launched a no-nonsense campaign with BBH NY.

Performance enhancer brand wants cyclists to start doping
Movers & Shakers: R/GA, Mother, Dunkin' Donuts and more
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Movers & Shakers: R/GA, Mother, Dunkin' Donuts and more

This week's account of wins and losses, lay-offs and hires.

Amazon shouldn't fear Walmart's Jet.com same-day delivery - yet
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Amazon shouldn't fear Walmart's Jet.com same-day delivery - yet

Jet.com's strong focus on full customer experience puts it in a prime position to make this successful, but experts wonder if it has the infrastructure to scale.

The Atlantic's brand studio launches HPE film to demystify A.I.
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The Atlantic's brand studio launches HPE film to demystify A.I.

The documentary was created in partnership with Digitas.

Evian's babies ditched for new U.S. creative push
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Evian's babies ditched for new U.S. creative push

The water brand says it's grown "exponentially" in America since its baby ads launched nearly a decade ago.

Countries' athletic talent has brand impact well beyond stadium
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Countries' athletic talent has brand impact well beyond stadium

Y&R's Best Countries data shows correlation between winning World Cup and brand strength.

One-word answers with Nascar's Jill Gregory
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One-word answers with Nascar's Jill Gregory

The executive vice president and chief marketing officer spells out her vision for the future of one of America's most-loved sports.

Programmatic growth picks up as 'doomsday' GDPR passes without major incident
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Programmatic growth picks up as 'doomsday' GDPR passes without major incident

Six weeks on: Unruly is experiencing no slowdown in programmatic buying despite global predictions of chaos -- but publishers are still wrangling with consent platforms.

Where's the line? How brands and agencies navigate today's hyper-sensitive climate
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Where's the line? How brands and agencies navigate today's hyper-sensitive climate

Grey's CCO John Patroulis on how to stay relevant while showcasing diversity, and why this new culture is nothing to fear.

Adidas vows to clean up oceans with UltraBOOST Parley push
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Adidas vows to clean up oceans with UltraBOOST Parley push

The brand worked with its creative agency, TBWA\NEBOKO, to bring the initiative to life.

Movers & Shakers: 4A's, UM, MTV and more
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Movers & Shakers: 4A's, UM, MTV and more

This week's account of wins and losses, hires and lay-offs.

Sprout disrupts voice app space with audio tool for children
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Sprout disrupts voice app space with audio tool for children

"This isn't an ad -- it's a tool that can be used over and over again," says Walrus, the agency behind this creative campaign.

Real-time flight data used for first time in OOH drive by Delta
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Real-time flight data used for first time in OOH drive by Delta

Delta paired with Lamar to target passengers as they leave LAX airport.

Teenagers share what makes them best engage with advertising
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Teenagers share what makes them best engage with advertising

The 18-years-old speak about their relationship with marketing, their social media platform of choice and what tech advertisers should embrace right now.

CP+B 'stands by' firing of CCO as he files defamation suit against agency
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CP+B 'stands by' firing of CCO as he files defamation suit against agency

Ralph Watson is taking on the MDC Partners company after filing a similar lawsuit against Diet Madison Avenue.