Content from our thought leader

Oliver McAteer

How Azamara and Republica Havas' golden AOR relationship is driving rebrand success
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How Azamara and Republica Havas' golden AOR relationship is driving rebrand success

Recognition has grown dramatically on a limited budget and with no TV advertising.

Ally turns U.S. cities into live Monopoly games with $1M in prizes
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Ally turns U.S. cities into live Monopoly games with $1M in prizes

Do not pass go. Do not collect $200.

360i and OMD battling it out in final days of JCPenney digital media pitch
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360i and OMD battling it out in final days of JCPenney digital media pitch

The account is believed to be worth $150 million.

R/GA Austin takes home 5 new business wins as it expands senior leadership
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R/GA Austin takes home 5 new business wins as it expands senior leadership

The shop's MD attributes its success to diverse talent and brands willingness to radically transform.

Equality means men stepping up and women letting them
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Equality means men stepping up and women letting them

Obvious. But it needs repeating. So, men: show up. And women: let the right men be your allies.

'We've been preparing for a long time': Netflix hypes original shows as it braces for new wave of competition
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'We've been preparing for a long time': Netflix hypes original shows as it braces for new wave of competition

The arrival of Disney+, Apple TV+, HBO Max, and Peacock will make for a very noisy streaming industry.

'The Epidemic' turns you into cyberbullying victim with barrage of painful texts
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'The Epidemic' turns you into cyberbullying victim with barrage of painful texts

Take five minutes to experience what so many do every day in silence.

Jack Daniel's hypnotic ad will leave you thirsty for apple whiskey
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Jack Daniel's hypnotic ad will leave you thirsty for apple whiskey

The campaign was created with FCB and teases new flavor Tennessee Apple.

Dunkin' Donuts CMO Tony Weisman to step down in December
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Dunkin' Donuts CMO Tony Weisman to step down in December

It comes just days after he spoke at an ANA conference about the brand's transformation.

New Carl's Jr. ad doesn't objectify women, but it's still weirdly sexual
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New Carl's Jr. ad doesn't objectify women, but it's still weirdly sexual

Argonaut leads the charge on a new campaign that sexualizes a burger.

Soccer fans freak out at a tattooless Sergio Ramos in new Budweiser campaign
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Soccer fans freak out at a tattooless Sergio Ramos in new Budweiser campaign

The 'Be a King' drive was created in partnership with Deutsch.

New York Lottery drops heavy metal album on Spotify and it's actually good
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New York Lottery drops heavy metal album on Spotify and it's actually good

Black Titanium is the least New York Lottery thing ever. But we're into it.

LGBTQI nonprofit launches first major campaign on National Coming Out Day
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LGBTQI nonprofit launches first major campaign on National Coming Out Day

The Rainbow Railroad tells stories of those who embrace their true selves.

Time's Up shares 'deep disappointment' in open letter to LIA after Ted Royer speech
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Time's Up shares 'deep disappointment' in open letter to LIA after Ted Royer speech

'By handing Royer the mic, you disempowered attendees in the audience who would have otherwise chosen not to attend his talk.'

Huge tasked with making RumbleOn number one vehicle marketplace
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Huge tasked with making RumbleOn number one vehicle marketplace

The new agency of record will help shape its marketing efforts.

LATAM's Mercado Libre leads charge with genderless fashion
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LATAM's Mercado Libre leads charge with genderless fashion

A new campaign from GUT agency explores the meaningless male/female categories clothing industry is built on.

MullenLowe embarks on disruptive brand campaign for TaxAct as new AOR
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MullenLowe embarks on disruptive brand campaign for TaxAct as new AOR

A multimedia drive is scheduled to launch in early 2020, coinciding with tax-preparation season.

Engine rebrands as it unveils string of wins including J├Ągermeister and SoulCycle
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Engine rebrands as it unveils string of wins including Jägermeister and SoulCycle

CEO Kasha Cacy sits at the helm of a mass agency restructuring as it picks up major steam.

Q&A with design agency behind world's most-loved logos including Amazon A-Z smile
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Q&A with design agency behind world's most-loved logos including Amazon A-Z smile

Ever notice the secret initials in Little Caesars' toga? How about the many hockey sticks that make up Tim Horton's tartan merch?

Havas Chicago named AOR for nonprofit partner of Yellowstone National Park
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Havas Chicago named AOR for nonprofit partner of Yellowstone National Park

Pro-bono marketing program includes media, creative, PR, digital and social support.

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