Content from our thought leader

Oliver McAteer

GSK consolidates Pfizer consumer healthcare media with Publicis Media
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GSK consolidates Pfizer consumer healthcare media with Publicis Media

The win majorly beefs up responsibilities for bespoke service platformGSK.

Arnold unveils new CEO and CCO as Havas doubles-down on 'evolving' agency
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Arnold unveils new CEO and CCO as Havas doubles-down on 'evolving' agency

New leadership is phase one in a three-step plan to modernize a legacy shop that carries huge equity in its name and heritage.

IPG's MRM, McCann Health to wrangle GSK global creative pharma along with Publicis
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IPG's MRM, McCann Health to wrangle GSK global creative pharma along with Publicis

Separately, WPP retains GSK's U.S. pharma media business.

Air Canada raises holiday magic bar with 'Lost Reindeer' spot
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Air Canada raises holiday magic bar with 'Lost Reindeer' spot

The brand worked with FCB Canada to create a short film that earns its place in the Christmas Super Bowl ad arena.

Tuft & Needle spoofs Netflix Original show with 'Sleep on it, America'
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Tuft & Needle spoofs Netflix Original show with 'Sleep on it, America'

Comedian Neal Brennan reflects on the weird and wonderful year of 2019 in a short film created by 72andSunny.

Agencies: Please just say 'no' to exploitative payment terms
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Agencies: Please just say 'no' to exploitative payment terms

Why isn't it that simple? You're being used as a creative bank to make brands' bottom line look good.

Jackson Hole morphs Chicago bus shelters into ski lifts
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Jackson Hole morphs Chicago bus shelters into ski lifts

Time to shred the gnar at your local bus station.

Hasbro Brands President steps down as it faces crucial Q4 fiscal
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Hasbro Brands President steps down as it faces crucial Q4 fiscal

It comes just months after Jonathan Berkowitz was promoted following nearly two decades with the brand.

Spice giant McCormick & Co calls U.S. media review
Ad Council raises $5.8M for social good causes
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Ad Council raises $5.8M for social good causes

The event, hosted by Ellie Kemper, honored Johnson & Johnson Chairman and CEO Alex Gorsky.

TaylorMade Golf names Innocean USA media AOR after year-long review
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TaylorMade Golf names Innocean USA media AOR after year-long review

The shop will handle all broadcast, digital and print planning and buying.

'Personalization' is marketing word of the year, according to ANA
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'Personalization' is marketing word of the year, according to ANA

Last year's was 'brand purpose.' Which is actually two words.

Nestlé's diversity success story is a road map for all brands and agencies
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Nestlé's diversity success story is a road map for all brands and agencies

Its marketing arm has radically stepped up inclusion over the past two years.

FCB's Walmart holiday work attempts to unify America
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FCB's Walmart holiday work attempts to unify America

This is the outcome of a closed pitch by the retail giant who sought creative aid from a shop away from its AOR, Publicis.

This Peloton holiday ad parody is 100,000x better than original
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This Peloton holiday ad parody is 100,000x better than original

'Ok, my first ride -- I'm a little bit nervous and rightly so because my husband got me a fucking workout bike for Christmas and that's rude.'

You're looking at Reebok's first plant-based running shoe
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You're looking at Reebok's first plant-based running shoe

The Forever Floatride GROW, made with castor beans, algae, eucalyptus trees and natural rubber, will 'rival best performance running sneaker on market.'

Applegate so impressed by Terri & Sandy's creative AOR pitch it will use as 2020 campaign
DDB's We Are Unlimited MD leaves to join Digitas as EVP/global client lead
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DDB's We Are Unlimited MD leaves to join Digitas as EVP/global client lead

He will helm the agency's Whirlpool business.

Chick-fil-A enters Christmas Super Bowl ad arena with magical spot
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Chick-fil-A enters Christmas Super Bowl ad arena with magical spot

The brand surprises and delights with The Time Shop animation from McCann Worldgroup.

U.S. creative shops 'struggle' for new business as value slides 27% from 2018
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U.S. creative shops 'struggle' for new business as value slides 27% from 2018

But the review pace has not shown signs of such rapid decrease.

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