Content from our thought leader

Oliver McAteer

ADT looks to reclaim throne as myriad of brands flood security industry
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ADT looks to reclaim throne as myriad of brands flood security industry

Smart home devices are beyond plentiful. Here's how ADT is transforming its brand with the help of McCann.

Casio's G-SHOCK unveils first female-focused docu-series
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Casio's G-SHOCK unveils first female-focused docu-series

'Today's leaders thrive outside the boundaries of the traditional definitions of time.'

Terri & Sandy help fight opioid epidemic with pro-bono work
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Terri & Sandy help fight opioid epidemic with pro-bono work

The shop has created a new drive with the Partnership for Drug-Free Kids.

Movers & Shakers: DAVID, BBDO, Terri & Sandy and more
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Movers & Shakers: DAVID, BBDO, Terri & Sandy and more

This week's account of wins and losses, lay-offs and hires.

Female-owned agency Rauxa acquired by Publicis Groupe
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Female-owned agency Rauxa acquired by Publicis Groupe

The move builds on delivering data-driven creativity offerings in the U.S.

Wunderman Thompson and Spurrier Group snag North Carolina Education Lottery
Arm & Hammer hands out $100K in coach giveaway
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Arm & Hammer hands out $100K in coach giveaway

The drive is in partnership with People Magazine and forms part of the brand's 'More Power to You' campaign.

How R/GA and Planned Parenthood made sex talk less awkward
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How R/GA and Planned Parenthood made sex talk less awkward

The shop has been instrumental in driving Roo -- a groundbreaking chat bot for all things sex ed.

4 red flags that indicate your agency model needs urgent fixing
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4 red flags that indicate your agency model needs urgent fixing

Seeing one or more of these patterns? Then it's time to call in the fixers.

Camp + King is Papa John's new creative agency of record
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Camp + King is Papa John's new creative agency of record

"We were impressed with the energy and insights they brought in their creative concepts."

You will never unsee Jif's man-squirrel in new spots from Publicis
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You will never unsee Jif's man-squirrel in new spots from Publicis

The creative shop launched a double campaign with Jif and Smuckers.

Movers & Shakers: Laundry Service wins Levi Dockers work, Accenture Interactive acquires again, and more
Starbucks triumphs while Mr Mucus gets a battering in mascot study
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Starbucks triumphs while Mr Mucus gets a battering in mascot study

They're GREEEEAT. But also some are not.

L.L.Bean's new work only appears in the rain
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L.L.Bean's new work only appears in the rain

It teamed up with AOR The VIA Agency as part of its "Be an Outsider" campaign.

Adidas throws sneaker fans into the future with immersive stunt
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Adidas throws sneaker fans into the future with immersive stunt

New Yorkers were treated to speakeasy experience 'Newsstand of the Future.'

Want a house? Jimmy John's will buy one for you inside a delivery zone
Smokey Bear gets new vocal cords for 75th birthday
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Smokey Bear gets new vocal cords for 75th birthday

Happy birthday big guy -- it's been a wild ride so far.

U.S. Navy goes all in on influencer marketing with YouTube campaign
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U.S. Navy goes all in on influencer marketing with YouTube campaign

The military arm worked with VMLY&R, Wavemaker and Google.

Movers & Shakers: Golin, Wunderman Thompson, Grey and more
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Movers & Shakers: Golin, Wunderman Thompson, Grey and more

This week's account of wins and losses, lay-offs and hires.

Ogilvy kills public urination with optical illusions
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Ogilvy kills public urination with optical illusions

The perfect marriage of behavioral science and creativity.

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