Content from our thought leader

Oliver McAteer

Burger King, Popeyes and Tim Hortons staff to get special bonus, says RBI CEO in open letter
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Burger King, Popeyes and Tim Hortons staff to get special bonus, says RBI CEO in open letter

Restaurant Brands International's leader spoke candidly about the efforts these brands have made in a time of crisis, and the challenges ahead.

Spike in 'chill' music, news podcasts and playlist sharing: Our new Spotify habits
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Spike in 'chill' music, news podcasts and playlist sharing: Our new Spotify habits

The audio-streaming platform revealed how people are using it differently after weeks in isolation.

Santa Margherita donates $1 for every view of its new campaign
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Santa Margherita donates $1 for every view of its new campaign

'Uncork Your Extraordinary' is a celebration of staying unique in the COVID-19 crisis.

Publicis Groupe fly people home to be with families amid COVID-19 chaos
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Publicis Groupe fly people home to be with families amid COVID-19 chaos

The holding company is also accelerating the roll-out of Marcel.

'Breaks and sign-off times are critical': Omnicom Group CEO on balancing work and home life
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'Breaks and sign-off times are critical': Omnicom Group CEO on balancing work and home life

John Wren shared empathy for those 'doing double-duty caring for a child or relative.'

McCann APAC shares everything agencies can expect from long-term WFH as China goes back to office
Miller Lite pulls 'tone deaf' ad encouraging friends to meet up as U.S. self-isolates
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Miller Lite pulls 'tone deaf' ad encouraging friends to meet up as U.S. self-isolates

It is being replaced by the Virtual Tip Jar -- just one of the brand's positive drives to aid those hurt by the disruption.

Ad of the Week: Energy BBDO's first work for Jack Daniel's celebrates making social distancing social
Agency creates community tool for people to help each other in crisis
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Agency creates community tool for people to help each other in crisis

Lend a Hand pairs those unable to get things done with someone nearby who can.

'Visibility into marketing spend extremely challenging': IPG withdraws 2020 financial target
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'Visibility into marketing spend extremely challenging': IPG withdraws 2020 financial target

CEO Michael Roth underscored IPG's long track record of navigating successfully through uncertain economic periods.

It took a global pandemic to draw a line in the sand adland sorely needed
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It took a global pandemic to draw a line in the sand adland sorely needed

Choose your character: Old world traditionalism or uncharted bravery.

Indy agency Periscope asks staff to take unpaid leave to secure future
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Indy agency Periscope asks staff to take unpaid leave to secure future

Furlough programs are just one of numerous ways independents are safeguarding themselves in the coronavirus crisis.

Bacardi pledges $3M to support restaurants and bars
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Bacardi pledges $3M to support restaurants and bars

#RaiseYourSpirits is an initiative to help venues debilitated by COVID-19.

Huge launches 'Dining at a Distance' to help eateries and farmers in crisis
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Huge launches 'Dining at a Distance' to help eateries and farmers in crisis

The coronavirus has caused a goliath dent in business for restaurants and their supplies -- the agency, alongside PR shop Grapevine, wants to change that.

Mass hiring freeze sweeps adland as holding companies tighten belts
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Mass hiring freeze sweeps adland as holding companies tighten belts

Agencies across North America and beyond are implementing these measures as the full impact of COVID-19 still remains unseen.

Adland's younger talent share feelings about COVID-19 crisis
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Adland's younger talent share feelings about COVID-19 crisis

A raw, shoot-from-the-hip take on this disruption through the lens of those not in C-Suite.

'COVID-19 has done serious damage to our experiential business': Giant Spoon lays off 20% staff
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'COVID-19 has done serious damage to our experiential business': Giant Spoon lays off 20% staff

The full-service agency still employees 175 people in NYC and LA.

Coke goes big with COVID social distancing in Times Square
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Coke goes big with COVID social distancing in Times Square

The spot was created with Mercado McCann in Argentina.

'We will inevitably make mistakes': Facebook's memo to agency partners
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'We will inevitably make mistakes': Facebook's memo to agency partners

The company is working to send all contractors who perform ad and content review home.

Americans want brands to step up and help amid coronavirus, study finds
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Americans want brands to step up and help amid coronavirus, study finds

Mindshare study finds most sectors have seen a jump in want from consumers to do something in the space of one week.

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