Content from our thought leader

Oliver McAteer

Brown-Forman awards global creative account to EnergyBBDO
Share

Brown-Forman awards global creative account to EnergyBBDO

Arnold Worldwide says farewell to the Jack Daniel's business following decades of service.

TikTok hunting for agency to dominate SXSW with 2020 project
Share

TikTok hunting for agency to dominate SXSW with 2020 project

The social media giant wants to show the world it's more than just a meme-generator.

Lowes Foods invests in creativity to scale business with Walrus as new AOR
Share

Lowes Foods invests in creativity to scale business with Walrus as new AOR

The supermarket chain has asked the independent to wrangle media as well.

Lion's Den brings some serious holiday heat with new campaign from Fancy
Share

Lion's Den brings some serious holiday heat with new campaign from Fancy

Let's talk about Thanksgiving and intercourse -- a powerful combination.

The only currency you need for this Angry Birds 'Venting Machine' is rage
Philadelphia's Thanksgiving cheesecake conspiracy rivals any Netflix crime documentary
Share

Philadelphia's Thanksgiving cheesecake conspiracy rivals any Netflix crime documentary

Pumpkin Pie and Pecan Pie societies declined to comment.

One-word answers with Group Nine Media President Christa Carone
Share

One-word answers with Group Nine Media President Christa Carone

How The Dodo, Thrillist and Now This are navigating the choppy waters of today's media world.

ANA and McCann team up to tackle talent crisis with 'Best Jobs Ever' campaign
Share

ANA and McCann team up to tackle talent crisis with 'Best Jobs Ever' campaign

'The discipline of marketing has changed radically, and the campaign we have developed celebrates this shift and challenges perceptions.'

Red Antler launches Good Moose to help startups grow with purpose
Share

Red Antler launches Good Moose to help startups grow with purpose

'Too often short-term acquisition comes at the expense of brand building.'

Ad of the Week: Angry Birds' scream-powered scooter is all kinds of liberating
Share

Ad of the Week: Angry Birds' scream-powered scooter is all kinds of liberating

You've got to hand it to those crazy creative minds over at Droga5.

BBDO, HLK, OBP to helm new AOR roster for Bayer Crop Science
Share

BBDO, HLK, OBP to helm new AOR roster for Bayer Crop Science

'We knew we had to consolidate and simplify our agency structure.'

Bombas socks will keep you comfortable in all those awkward holiday moments
Share

Bombas socks will keep you comfortable in all those awkward holiday moments

The Christmas campaign was created with indie Bindery.

Angry Birds invents rage-powered scooter and 2019 could not be more ready
Share

Angry Birds invents rage-powered scooter and 2019 could not be more ready

Thank you Droga5 for the scooter-shaped punching bag.

Turner Duckworth redesigns iconic McDonald's Happy Meal box
Share

Turner Duckworth redesigns iconic McDonald's Happy Meal box

'Our design team all grew up with Happy Meal, so there really was a personal connection and responsibility with the project.'

Top 5 takeaways from ANA's diversity conference
Share

Top 5 takeaways from ANA's diversity conference

Talk is cheap. Change is hard, but vital.

What Reebok's punchy 2020 logo says about its bold and unapologetic vision
Share

What Reebok's punchy 2020 logo says about its bold and unapologetic vision

The brand's history is a treasure trove of cultural relevance. With the right marketing and data-leverage, there's no reason why it can't be bigger than Nike.

'Be one badass jockey': McDonald's Lizette Williams shares inspiration behind brand growth
Share

'Be one badass jockey': McDonald's Lizette Williams shares inspiration behind brand growth

The marketing maverick offered words of advice for those coming up in the industry as she slides into new role from her multicultural post.

ANA's Bill Duggan faces firm's own diversity demons and calls out adland's 'male problem'
Share

ANA's Bill Duggan faces firm's own diversity demons and calls out adland's 'male problem'

'We need to figure a way to have more young men to enter the business and stay in the business.'

Ad Council fights lung cancer with 'Saved By The Scan' campaign
Share

Ad Council fights lung cancer with 'Saved By The Scan' campaign

It's the leading cancer killer of women and men.

Facebook CMO Antonio Lucio lights fire under adland's ass with fierce call to drive diversity

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free