Content from our thought leader

Oliver McAteer

Solve named Sunoco's new AOR
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Solve named Sunoco's new AOR

The shop will look after everything from creative to media buying and planning.

Grubhub celebrates joy of indulgence in BBH spots
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Grubhub celebrates joy of indulgence in BBH spots

Raising a greasy meatball sandwich to those whose lust for good food will never be satisfied.

Movers & Shakers: Deutsch, Odysseus Arms and Johannes Leonardo
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Movers & Shakers: Deutsch, Odysseus Arms and Johannes Leonardo

This week's account of wins and losses, lay-offs and hires.

Kraft offers 'pay it forward' food over government shutdown
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Kraft offers 'pay it forward' food over government shutdown

Workers can get food for free at pop-up shop in Washington D.C.

Are we there yet? VMLY&R on importance of 3%
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Are we there yet? VMLY&R on importance of 3%

Every week, we ask industry insiders across all job levels and titles to share personal stories about equality, diversity and inclusion in adland. We know we're not there yet, but we want to document the highs and lows as the industry slowly transforms for the better.

Bushmills' unforgivingly energetic drive for whiskey
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Bushmills' unforgivingly energetic drive for whiskey

The campaign was created in partnership with Virtue.

Sun-Maid unveils first campaign in decade
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Sun-Maid unveils first campaign in decade

It's part of a drive an overall brand transformation that started a year ago.

Jason Peterson launches creative agency The Times
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Jason Peterson launches creative agency The Times

'This is the golden age of creativity in advertising.'

Bud Light to include ingredients on packaging
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Bud Light to include ingredients on packaging

The transparency move is announced with two new Medieval-style ads.

One-word answers with Harley-Davidson's Heather Malenshek
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One-word answers with Harley-Davidson's Heather Malenshek

The marketing leader has spent this past week at CES sharing exciting details about the brand's new electric motorcycle.

Lester Wunderman passes away aged 98
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Lester Wunderman passes away aged 98

"Father of direct marketing" created a trillion-dollar industry.

Hulu CMO: 'There's still anxiety around cord-cutting'
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Hulu CMO: 'There's still anxiety around cord-cutting'

Many fear losing live sports and news -- but research shows consumers are not as loyal as they let on.

Havas Creative appoints new global CEO
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Havas Creative appoints new global CEO

'Ideas and talent will always fuel our group, and Chris will bring his knowledge to the broader global network."

Latinx: The next big demographic revolution
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Latinx: The next big demographic revolution

Many marketers are unaware that the Hispanic community is shaping early technology adoption in the U.S.

VMLY&R adds Nature's Bounty to growing client roster
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VMLY&R adds Nature's Bounty to growing client roster

The newly-formed WPP shop is powering ahead with more and more account wins.

How startup threat lit fire under Johnson & Johnson's ass
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How startup threat lit fire under Johnson & Johnson's ass

The CMO laid bare how the brand has been forced to quickly evolve.

IBM's CMO: 'Ladies should kick back this year'
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IBM's CMO: 'Ladies should kick back this year'

Michelle Peluso says it's never been easier to make change and there are a lot of men willing to step up to the plate in 2019.

McCann Worldgroup Canada appoints new CEO
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McCann Worldgroup Canada appoints new CEO

The move is part of broader leadership restructuring in the Canadian market.

Behind R/GA's sleek Golden Globe Awards trophy redesign
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Behind R/GA's sleek Golden Globe Awards trophy redesign

The transformation was three years in the making.

Movers & Shakers: DDB, Verizon Media and Mitsubishi
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Movers & Shakers: DDB, Verizon Media and Mitsubishi

This week's account of wins and losses, lay-offs and hires.

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