Content from our thought leader

Oliver McAteer

AC Milan's mission to redefine the sport experience with unprecedented entertainment union

AC Milan's mission to redefine the sport experience with unprecedented entertainment union

The club's chief revenue officer on its partnership with JAY-Z's Roc Nation, the new stadium, and accelerating brand transformation amid global crises.

Michelin and Moen among first brands to benefit from Havas Media Group's new social equity private marketplace

Michelin and Moen among first brands to benefit from Havas Media Group's new social equity private marketplace

The ad targeting program will work with BIPOC and LGTBQ+-owned media businesses and is believed to be the first of its kind.

Publicis reveals diversity data and outlines 7 actions to improve equality
Kanye West unveils new YEEZY/Gap collab in most Kanye West way

Kanye West unveils new YEEZY/Gap collab in most Kanye West way

"I love Tron the original. I don't know what to do with my hands."

The state of advertising has still never been better

The state of advertising has still never been better

I'm leaving Campaign US with the same sentiment I shared upon arrival.

Travelers leans on hope in new drive to launch one of US' first live sport comebacks

Travelers leans on hope in new drive to launch one of US' first live sport comebacks

The insurance company teamed up with TBWA/Chiat/Day/NY and Park Pictures.

J.M. Smucker Co slowed down chunky peanut butter production and prioritized smooth amid COVID pantry-loading
Iceland taps M&C Saatchi Group in first global tourism win since COVID took hold

Iceland taps M&C Saatchi Group in first global tourism win since COVID took hold

SS+K, M&C Saatchi's New York office, will oversee the campaign.

Ad Council amps up social issues platform with Shamina Singh as co-chair

Ad Council amps up social issues platform with Shamina Singh as co-chair

Singh brings more than 20 years of sustainability and economic development experience to the table.

New film powers Hennessy's vow to support small biz owned by black, latinx and asian Americans

New film powers Hennessy's vow to support small biz owned by black, latinx and asian Americans

Unfinished Business is a relief fund and resource pool of millions of dollars.

CBS moves media planning and buying business from OMD to Horizon Media

CBS moves media planning and buying business from OMD to Horizon Media

The account was with Omnicom for around 12 years.

Lion's Den teases a sexually-frustrated world with re-opening spot
Omnicom's eg+ lands global production account for PlayStation

Omnicom's eg+ lands global production account for PlayStation

Final presentations took place in May.

Love Has No Labels is back to fight racial injustice

Love Has No Labels is back to fight racial injustice

The PSA is inspiring people in America to succeed in equality.

Samsung hunts for agencies to run U.S. media and digital accounts
Black advertising professionals launch 600 & Rising and join forces with the 4A's
Inanimate objects have never been more relatable in these Monster spots

Inanimate objects have never been more relatable in these Monster spots

"We figured we could all use a laugh at the moment."

Creative's at-home drive-in movie theater inspires BMW's new spot

Creative's at-home drive-in movie theater inspires BMW's new spot

Goodby Silverstein & Partners worked with the auto giant for this latest ad.

'People are looking for actions, not statements of support': IPG CEO addresses racial injustice

'People are looking for actions, not statements of support': IPG CEO addresses racial injustice

Michael Roth said we are at a tipping point where "meaningful change and progress are being demanded to address a situation centuries in the making."

Kia makes the open road look as magical as it did when cars were first invented

Kia makes the open road look as magical as it did when cars were first invented

New spot by David&Goliath invites us to explore this summer.

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