Content from our thought leader

Oliver McAteer

Publicis CEO credits 'Power of One' for Fiat Chrysler win
Share

Publicis CEO credits 'Power of One' for Fiat Chrysler win

Sadoun: "I don't know why IPG lost, but we won because we had a unique combination of marketing and business transformation skills, linked by data, that no one else in the market can compete with."

Comscore hires new head of global marketing
Share

Comscore hires new head of global marketing

The brand is gearing up for a special 2019 with its mission to be the modern currency for planing, transacting and measuring multi-platform advertising.

Meet the team quietly (and successfully) transforming adland
Share

Meet the team quietly (and successfully) transforming adland

AgencyAgile has helped restructure more than 100 agency models as shops continue to grapple with fast-paced industry change.

Terri & Sandy breathe much-needed life into hearing aid market
Share

Terri & Sandy breathe much-needed life into hearing aid market

The independent teamed up with Phonak to push its Marvel products.

Movers & Shakers: BBDO, McCann, mcgarrybowen and more
Share

Movers & Shakers: BBDO, McCann, mcgarrybowen and more

This week's account of wins and losses, lay-offs and hires.

The state of advertising has never been better
Share

The state of advertising has never been better

Creativity and diversity-powered shops are leaving stifled and opaque agencies in their wake.

FIG wins creative rights for Benjamin Moore & Co
Share

FIG wins creative rights for Benjamin Moore & Co

The agency will team up with Horizon Media to launch a new campaign.

Santa sheds some serious weight in Audi's new ad
Share

Santa sheds some serious weight in Audi's new ad

The automotive brand teamed up with M/H VCCP for the three-minute spot.

Kastner gifts its '&' to agencies across West Coast in solidarity
Share

Kastner gifts its '&' to agencies across West Coast in solidarity

Red Bull's AOR recently changed its name from Kastner & Partners.

Deutsch wins creative rights for V-Go's wearable insulin device
Share

Deutsch wins creative rights for V-Go's wearable insulin device

The agency will help sculpt a campaign aimed at patients with type 2 diabetes who struggle with injections.

One-word answers with Skullcandy CMO Jessica Klodnicki
Share

One-word answers with Skullcandy CMO Jessica Klodnicki

The audio marketer on soul and her mission to be a category underdog.

Thomson Reuters disbands in-house creative agency GCS
Share

Thomson Reuters disbands in-house creative agency GCS

The changes come amid major internal restructuring that includes the axing of 3,200 jobs.

72andSunny named NFL's new creative agency of record
Share

72andSunny named NFL's new creative agency of record

Wieden+Kennedy, Venables Bell & Partners and Goodby Silverstein and Partners were in the pitch.

Verizon's 'titanic' drive to slash agency partners from 46 to 18
Share

Verizon's 'titanic' drive to slash agency partners from 46 to 18

The brand's in-house agency leader reveals the highs and lows of streamlining its marketing efforts.

Mekanism fights Betsy DeVos' sexual assault rules with 'One ShIXtty Gift'
Share

Mekanism fights Betsy DeVos' sexual assault rules with 'One ShIXtty Gift'

Proposed Title IX guidelines make it easier for colleges to do absolutely nothing about campus assault and harassment.

Movers & Shakers: The&Partnership, Accenture, Venables Bell & Partners and more
Share

Movers & Shakers: The&Partnership, Accenture, Venables Bell & Partners and more

This week's account of wins and losses, lay-offs and hires.

'Agencies aren't getting enough credit': 4A's and ANA go head-to-head on in-housing
Share

'Agencies aren't getting enough credit': 4A's and ANA go head-to-head on in-housing

They clashed on the future of advertising and the agency landscape at Campaign US' Breakfast Briefing.

'Toughest and most amazing day of my career:' Teresa Herd on Intel's decision to shutter in-house agency
Share

'Toughest and most amazing day of my career:' Teresa Herd on Intel's decision to shutter in-house agency

The global creative director told of the moment she was forced to tell her team the majority had been laid off.

UM appoints Lynn Lewis as U.S. CEO
Share

UM appoints Lynn Lewis as U.S. CEO

She has been elevated from global CMO of the IPG Mediabrands shop.

Project Worldwide acquires New Zealand-based Darkhorse
Share

Project Worldwide acquires New Zealand-based Darkhorse

The agency is known for its daring brand experiences and currently works with names including Mo√ęt Hennessy, Heineken and BMW.

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free