Content from our thought leader

Richard Huntington

Richard Huntington is the chairman and chief strategy officer of Saatchi & Saatchi London

Give killer strategy the fame it deserves

Strategy should be accorded the same scrutiny and standards as creative work, writes Richard Huntington, chief strategy officer of Saatchi & Saatchi London

Richard Huntington: director of strategy, Saatchi & Saatchi

Think BR: 'Tis the season to obsess about trends

While trends are everywhere at this time of year, what we really need is a new action standard for insight, writes Richard Huntington, director of strategy, Saatchi & Saatchi.

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