Content from our thought leader

Richard Huntington

Richard Huntington is the chairman and chief strategy officer of Saatchi & Saatchi London

Give killer strategy the fame it deserves

Give killer strategy the fame it deserves

Strategy should be accorded the same scrutiny and standards as creative work, writes Richard Huntington, chief strategy officer of Saatchi & Saatchi London

Think BR: 'Tis the season to obsess about trends

Think BR: 'Tis the season to obsess about trends

While trends are everywhere at this time of year, what we really need is a new action standard for insight, writes Richard Huntington, director of strategy, Saatchi & Saatchi.

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