Give killer strategy the fame it deserves
Strategy should be accorded the same scrutiny and standards as creative work, writes Richard Huntington, chief strategy officer of Saatchi & Saatchi London
Think BR: 'Tis the season to obsess about trends
While trends are everywhere at this time of year, what we really need is a new action standard for insight, writes Richard Huntington, director of strategy, Saatchi & Saatchi.