See what the agency leader says about what clients want more of now than in the past.
She has worked at the likes of McCann, 72andSunny and Wieden+Kennedy.
Independent agency executives shared their insights with Campaign US.
But the automaker has tips for how marketers can help solve the problem.
"We are determined to restore the operational performance and profitability of the business..."
The IPG agency first won the account in 2015.
The photo database wants to help brands 'dominate the visuals' shared online.
Yet, 69 percent of marketers still struggle to prove ROI of events, EA's study states.
The campaign was created in partnership with adam&eveNYC.
The global creative leader has been at BBDO for 15 years - and he still has much more to do.
"I would not be surprised if some major media agency groups got together and agreed to reject this brief."
Say hello to the "Folgers Morning Harmonizers."
The MDC Partners shop won Diageo's global Johnnie Walker account this spring.
"To me this is an ethical question..."
The teen founders want to help young Asian and Pacific Islanders to redefine, inspire, educate and create.
Tomorrow, December 4, marks the celebratory day brought to you by the Women's Entrepreneurship Day Organization and BBH.
"Whether you prefer to party -- or relax -- like a Caesar, your Palace awaits."
Other supporting partners include Grey Group, Adobe, Code and Theory, Edelman, Whalar and Julius.
The initial campaign generated more than double its initial engagement goals.
Find out what the CEO has to say about client dealbreakers and the future of advertising.