Content from our thought leader

Lindsay Stein

U.S. Editor
How NBC is evolving its ad experience for Lilly Singh's show
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How NBC is evolving its ad experience for Lilly Singh's show

Fans will soon get a new commercial viewing experience on broadcast TV.

One-word answers with Forsman & Bodenfors' NY CEO
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One-word answers with Forsman & Bodenfors' NY CEO

See what Mike Densmore has to say the biggest challenge facing marketers today.

These 5 women-founded brands have community at the core
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These 5 women-founded brands have community at the core

Check out the finalists of the Women of Impact pitch competition.

Kin Euphorics: Meet the woman behind this new booze-free beverage category
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Kin Euphorics: Meet the woman behind this new booze-free beverage category

The spirit-less, blissful drink brand could disrupt the alcohol industry.

Movember aims to end mental health stigmas among men
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Movember aims to end mental health stigmas among men

Ad Council Edge, the organization's new strategic consultancy, helped produce the initiative.

Gyro ups Kim Corrigan to lead New York amid B2B growth
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Gyro ups Kim Corrigan to lead New York amid B2B growth

She has helped the agency reach double-digit growth over the last 12 months.

DSW hosts first inclusive fashion show to celebrate individuality
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DSW hosts first inclusive fashion show to celebrate individuality

The Runway Redone concept was created by DSW's advertising and PR agency of record, 360i.

One-word answers with Mastercard's Raja Rajamannar
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One-word answers with Mastercard's Raja Rajamannar

The chief marketing and communications officer shares his agency partner deal breaker.

Ad Council teams with musicians in suicide prevention effort
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Ad Council teams with musicians in suicide prevention effort

The campaign includes support from artists Aminé, Hayley Kiyoko, Christina Perri and Lindsey Stirling.

Have Her Back: Meet the new badass women-owned consultancy backed by IPG
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Have Her Back: Meet the new badass women-owned consultancy backed by IPG

Caroline Dettman launched the call-to-action for the industry empower female creatives in March 2018.

How Modern Acupuncture's bold marketing is driving its success
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How Modern Acupuncture's bold marketing is driving its success

Experts believe the acupuncture industry will be worth nearly $200 billion by 2025.

CSR, celebs and discounts dominate back-to-school buzz
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CSR, celebs and discounts dominate back-to-school buzz

The online study analyzed social posts from consumers about recent school-related brand campaigns.

Autotrader highlights the pain of car buying throughout history
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Autotrader highlights the pain of car buying throughout history

This is the brand's first work with agency partner 72andSunny New York.

One-word answers with influencer marketing guru Mae Karwowski
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One-word answers with influencer marketing guru Mae Karwowski

The CEO of Obviously shares what the future of influencer marketing will look like.

Bombay Sapphire aims to reawaken the creativity in us all
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Bombay Sapphire aims to reawaken the creativity in us all

The gin brand is inviting everyone in the U.S. to get involved with its new initiative.

How Panera's social listening delivered Lil Nas X to a fan
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How Panera's social listening delivered Lil Nas X to a fan

Knock, knock. Who's there? Lil Nas X!

Northwell taps StrawberryFrog for next brand evolution
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Northwell taps StrawberryFrog for next brand evolution

The indie shop will handle branding, marketing and advertising for the business.

Truth Initiative urges Juul to 'Stop Testing on Humans'
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Truth Initiative urges Juul to 'Stop Testing on Humans'

The U.S. surgeon general declared that youth e-cigarette use was officially an epidemic last year.

How Barefoot Wine's LGBTQ efforts go beyond Pride Month
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How Barefoot Wine's LGBTQ efforts go beyond Pride Month

The brand has been an ally of the LGBTQ community for more than 30 years.

Pfizer, TracyLocke Brazil help raise awareness of rare disease
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Pfizer, TracyLocke Brazil help raise awareness of rare disease

The campaign's beautiful film has reached 15 million people since the beginning of August.

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