Content from our thought leader

Ben Londesbrough

Video producer

Ben is a video producer at Campaign. Contact him at ben.londesbrough@haymarket.com or 020 8267 8035.

Campaign Big Awards: film of the night
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Campaign Big Awards: film of the night

Halloween was a Big night in the ad industry calendar as the best work of the year - and its talented creators - were feted at London's Eventim Apollo.

Behind the ad: Intu creates stop-motion Christmas tale to give 'impossible gift'
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Behind the ad: Intu creates stop-motion Christmas tale to give 'impossible gift'

Intu, the shopping centre company, has worked with Now for the third year to create its latest stop-motion Christmas ad.

The making of the ad: Aunt Bessie's 'Bring out the Bessie in you'
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The making of the ad: Aunt Bessie's 'Bring out the Bessie in you'

We go behind the scenes with St Luke's at the shoot of its new £5m campaign.

Watch: What should adland do to secure its future?
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Watch: What should adland do to secure its future?

We ask key players what they think

Inside Tesco Finest's edible exhibition 'Devour'
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Inside Tesco Finest's edible exhibition 'Devour'

Tesco is celebrating the 20th anniversary of its Finest* range by hosting a sensory activation in Shoreditch from 11 to 13 October.

How Schweppes, Absolut and Patrón are appealing to cocktail lovers at London Cocktail Week
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How Schweppes, Absolut and Patrón are appealing to cocktail lovers at London Cocktail Week

The festival's hub is in The Old Truman Brewery, East London, but is also spread out at many bars across the capital.

Behind the creative of Elvie 'Pumping. Unplugged'
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Behind the creative of Elvie 'Pumping. Unplugged'

We speak to the people who made it happen

Deloitte Digital experiments with eye-tracking DOOH at London City Airport
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Deloitte Digital experiments with eye-tracking DOOH at London City Airport

Technology allows Deloitte and Market Gravity to analyse engagement in real time.

Behind the RNIB's new visual identity and creative by The & Partnership
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Behind the RNIB's new visual identity and creative by The & Partnership

The & Partnership London's Yan Elliott and Marc Donaldson explain the RNIB's new look.

How San Miguel is targeting 'experience seekers'
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How San Miguel is targeting 'experience seekers'

Attendees of the beer event can find out if they materially or experience rich.

The new football factories: how clubs are creating content for global brand domination
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The new football factories: how clubs are creating content for global brand domination

Football clubs are diversifying their media offering in the social media era, and arguably becoming content factories in their own right.

Primed for success? Why Man City is launching a series on Amazon
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Primed for success? Why Man City is launching a series on Amazon

At the premiere of their new Amazon Prime series, Tom Glick, chief commercial officer of City Football Group, explained to Campaign that Manchester City FC's foremost objective was fan engagement, insight and understanding.

Renault goes retro to target time-strapped millennials
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Renault goes retro to target time-strapped millennials

Renault, the French car manufacturer, is moving away from the showroom to target millennials who are short on time with a 90s throwback activation.

How film marketers are fighting to win cinemagoers in the home entertainment boom
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How film marketers are fighting to win cinemagoers in the home entertainment boom

With streaming services like Netflix competing for viewers, film marketers have never had to work harder or more creatively to get people to the cinema.

Long live the local: behind the scenes of the new ad from Britain's Beer Alliance
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Long live the local: behind the scenes of the new ad from Britain's Beer Alliance

Campaign went behind the scenes at the filming of Britain's Beer Alliance's new ad

More than football: why Ronaldo's transfer to Juventus means big brand business
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More than football: why Ronaldo's transfer to Juventus means big brand business

What does Cristiano Ronaldo's transfer to Juventus mean for the brands of the club and football star?

Why Chiltern Railways sent a family of chickens on a trip round London
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Why Chiltern Railways sent a family of chickens on a trip round London

Campaign went behind the scenes at the filming of Chiltern Railway's "Travel free-range" campaign.

What winning at Campaign Big Awards meant to me: St Luke's Richard Denney
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What winning at Campaign Big Awards meant to me: St Luke's Richard Denney

Richard Denney, executive creative director at St Luke's, talks about how winning a Big award for "Cif the Web" meant to him and his team.

From a chicken crisis to Cannes: Lessons from KFC's award-winning campaign
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From a chicken crisis to Cannes: Lessons from KFC's award-winning campaign

How did KFC go from a crisis that threatened its business to winning at Cannes Lions?

What winning at Campaign Big Awards meant to me: Gyro UK's David Harris
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What winning at Campaign Big Awards meant to me: Gyro UK's David Harris

David Harris, chief creative officer at Gyro UK, talks about how winning a Big award for Midland Bank, now HSBC, helped him as a young creative.

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