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Paul Knight

In an era of uncertainty, media agencies need to be the experts in outcomes
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In an era of uncertainty, media agencies need to be the experts in outcomes

A focus on business outcomes need not mean a pivot to short-term goals and performance marketing, writes Paul Knight, chief operating officer at Manning Gottlieb OMD.

My Media Week: Paul Knight
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My Media Week: Paul Knight

Paul Knight, chief operating officer at Manning Gottlieb OMD, discusses automated futures with ITV, the power of local with Trinity Mirror and talks contracts with a new undisclosed client.

Summer book review: Priceless: The hidden psychology of value by William Poundstone

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