In an era of uncertainty, media agencies need to be the experts in outcomes
A focus on business outcomes need not mean a pivot to short-term goals and performance marketing, writes Paul Knight, chief operating officer at Manning Gottlieb OMD.
My Media Week: Paul Knight
Paul Knight, chief operating officer at Manning Gottlieb OMD, discusses automated futures with ITV, the power of local with Trinity Mirror and talks contracts with a new undisclosed client.
