There's not enough 'me' in autonomy
It's surprising how much of our daily intellectual effort has already been outsourced.
In praise of the office
There are benefits of working with others.
Isn't it ironic?
Greater understanding of reason hasn't made us more reasonable.
A view from Charles Vallance: Gun for hire
Brands must use celebrities with caution.
Is it right enough to be wrong?
This is the question you should ask yourself at the start of the creative journey.
Is it wrong enough to be right?
In many ways, as the world becomes more logical it becomes madder.
One goal forward, two goals back
Fulham's defeat at the hands of Burnley offers some lessons for us in advertising.
It could get ugly...
Gillette. HSBC. Brexit. We are living in ugly times.
How much of a Scrooge are you?
As an industry, we have got ourselves well and truly stuck in Scrooge mode. But de-Scrooging is good.
In praise of TV
Campaign is in a nostalgic mood as it celebrates its 50th, so I thought I'd join in the reminiscing.
Is It big enough to be small enough?
Don't let the fragmented media tail wag the big idea dog, Charles Vallance argues.
Who's the daddy?
It's tempting to claim involvement in an award-winning piece of work. But when collaboration is the order of the day, it becomes difficult to pinpoint exactly who is responsible for a campaign's success.
Beware the trap inherent in trophy culture
We should not mistake recognition for mastery. I'm afraid I know a few people whose careers peaked at a gold Lion as a result.
Why we should relish putting ads into research
Great ideas aren't killed by going into research. Trust the British public, says the VCCP founder and chairman.
Saying it with words: why ads are getting more chatty
Authenticity and the rise of voice are creating a revival of words in ads, says the founder and chairman of VCCP.
Why the days of the 'format factory' are numbered
The proliferation of new formats has been dizzying but what shape will the frenzy take next, asks the founder and chairman of VCCP.
Embrace the new school of 'brand impressionism' in 2018
Next year, adland should pledge to use a whole new canvass, says the founder and chairman of VCCP.
Trust me, I'm an adman
This may or may not come as a surprise but, for the first time ever, the clergy is no longer the most trusted sector of society.
Learn to be your own worst enemy
We will see more adversity in advertising and it's no bad thing, says the VCCP founder and chairman.
Don't watch this space
It's time for agencies to get fully involved in content creation again as the pendulum swings back from the amateurs to the pros, says the founder and chairman of VCCP.