Content from our thought leader

Dani Simpson

Co-Founder and President, Pure Growth Consulting

Dani Simpson is the co-founder and president of Pure Growth Consulting, a marketing and advertising consultancy.

How influencer marketing created a disaster in the Bahamas
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How influencer marketing created a disaster in the Bahamas

The Fyre Festival was billed as a luxury Coachella, but famous Instagrammers ended up promoting a nightmare event, writes the president of Pure Growth Consulting.