Content from our thought leader

Paul Burke

Angell Sound's demise is a blow to the ad industry's creative heart
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Angell Sound's demise is a blow to the ad industry's creative heart

Angell Sound, one of London's oldest audio post-production and music production studios, has gone into administration, and there's one trend heavily to blame.

Freelance at 50: a response
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Freelance at 50: a response

A freelance creative responds to Madeleine Morris' piece on what to do if you're made redundant as an older creative.

The UK's most influential radio DJs
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The UK's most influential radio DJs

Chris Evans' new breakfast show on Virgin Radio is poised to revive the primacy of the DJ. Paul Burke looks back on the most influential ones who came before him.

The best jingles and sonic devices (final part)
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The best jingles and sonic devices (final part)

Here's the last instalment of the top sounds of advertising

The best jingles and sonic devices (part 4)
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The best jingles and sonic devices (part 4)

Here's the fourth instalment of the top sounds of advertising

The best jingles and sonic devices (part 3)
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The best jingles and sonic devices (part 3)

Here's the third instalment of the top sounds of advertising

The best jingles and sonic devices (part 2)
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The best jingles and sonic devices (part 2)

As part of Campaign's 50th celebrations, Paul Burke presents the second instalment of the best 50 advertising jingles and sonic devices.

The best jingles and sonic devices (part 1)
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The best jingles and sonic devices (part 1)

As part of Campaign's 50th celebrations, Paul Burke picks the first ten of the best 50 advertising jingles and sonic devices.

You say you want diversity, but what about diversity of thought?
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You say you want diversity, but what about diversity of thought?

If you're going to embrace a more diverse cross-section of people, you also have to embrace a more diverse cross-section of opinions, says Paul Burke.

We've got it covered: Why advertising should fess up to doing cover versions
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We've got it covered: Why advertising should fess up to doing cover versions

Following the recent outcry over the provenance of the new Guinness commercial, writer and ex-club DJ Paul Burke wonders whether it's time for the ad industry to follow the music industry's example and admit to doing cover versions.

How Heseltine invented the hipster
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How Heseltine invented the hipster

The once desolate East London is now a hub for creatives and hipsters, which sprung from the seed planted by Michael Heseltine. Paul Burke investigates.

The rise of the 48-shit poster
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The rise of the 48-shit poster

Outdoor ads used to be great. So what happened? Paul Burke investigates.

No laughing matter: Why advertising isn't funny anymore
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No laughing matter: Why advertising isn't funny anymore

A number of suspects today appear before the court of public opinion charged with crimes against comedy. Who of those taking the stand are guilty of perverting the course of amusing advertising? Paul Burke gives his verdict.

No laughing matter: Why advertising isn't funny anymore
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No laughing matter: Why advertising isn't funny anymore

A number of suspects today appear before the court of public opinion charged with crimes against comedy. Who of those taking the stand are guilty of perverting the course of amusing advertising? Paul Burke gives his verdict.

Counterpoint: How Hillary Clinton failed at advertising
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Counterpoint: How Hillary Clinton failed at advertising

Advertising didn't fail Hillary Clinton; Hillary Clinton failed advertising.

How Hillary Clinton failed at advertising
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How Hillary Clinton failed at advertising

Advertising didn't fail Hillary Clinton; Hillary Clinton failed advertising.

How Sainsbury's ads revolutionised the UK's food culture
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How Sainsbury's ads revolutionised the UK's food culture

Abbott Mead Vickers' press ads for Sainsbury's in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.

Why couldn't adland sell Bremain to the public?
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Why couldn't adland sell Bremain to the public?

With such a superior product, writes Paul Burke, how could the strategy for selling it go so spectacularly wrong?

Jobs for the girls: paving the way for women in creative departments
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Jobs for the girls: paving the way for women in creative departments

Doing away with outdated creative department structures will both modernise agencies and further the cause of women in adland, Paul Burke writes.

Aspirational intelligence: Alan Rickman and David Bowie
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Aspirational intelligence: Alan Rickman and David Bowie

David Bowie and Alan Rickman were both informed by their humble origins but that's not why they were ultimately successful. Today's working-class creatives, however, appear more preoccupied with 'bloking down' and wearing their background as a badge of honour, Paul Burke writes.

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