Content from our thought leader

Paul Burke

We don't need 'creatives', we need copywriters and art directors

We don't need 'creatives', we need copywriters and art directors

People calling themselves 'creative' has led to their work being anything but.

No laughing matter: Why advertising isn't funny anymore

No laughing matter: Why advertising isn't funny anymore

A number of suspects today appear before the court of public opinion charged with crimes against comedy. Who of those taking the stand are guilty of perverting the course of amusing advertising? Paul Burke gives his verdict.

Counterpoint: How Hillary Clinton failed at advertising

Counterpoint: How Hillary Clinton failed at advertising

Advertising didn't fail Hillary Clinton; Hillary Clinton failed advertising.

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