Advertising news and opinion from international thought leaders

Christoph Becker

Global CEO and CCO, gyro

Christoph Becker is the driving force behind the reinvention of business-to-business marketing. As both CEO and CCO, Becker has grown gyro into one of the largest, most successful business-to-business agencies in the world. In the past year, gyro was named both the 2016 Advertising Age and Business Marketing Association B-to-B Agency of the Year.

Becker has spent more than 25 years building brands and creative cultures around the globe. Becker spent eight years as Chairman and CCO of FCB New York, leading its 1,500-person operation. A true global citizen, Becker was also CCO of Bozell Latin America where he guided the creative success of eight countries. Prior to Bozell, he was at TAPSA Madrid and Ogilvy & Mather Madrid.

In the age of feeling, by the numbers is not enough

Big Data has led us into a new age of reason, but real people aren't as predictable as research suggests, writes the global CEO and CCO of gyro.

Understanding always-on business decision makers

Almost half of global business decision makers feel more productive and able to perform when blending work with personal time, writes Christoph Becker, global chief executive and creative officer, Gyro.