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Javier Campopiano

Chief Creative Officer, Saatchi & Saatchi New York

With over 20 years of global industry experience, Javier Campopiano was appointed Chief Creative Officer of Saatchi & Saatchi New York in September 2016. He most recently served as CCO of Saatchi & Saatchi Latin America where helped revive the creative reputation of the network by producing award winning work for clients such as Toyota, Tide, Crest and T-Mobile.

Javier began his career in advertising as part owner of a small design and communications boutique in Buenos Aires. He went on to work at some of the industry’s most well-known shops with stints at Ogilvy, JWT and Del Campo Nazca Saatchi & Saatchi in Latin America.

In 2012, Javier was appointed Chief Creative Officer at FCB NY where he led the team that developed the "The Real Cost" brand for the FDA’s first anti-tobacco campaign aimed teens after having previously led FCB Buenos Aires to be named the most awarded Argentinian agency at Cannes. He then went on to rejoin Saatchi in 2014.

A globally recognized talent, Javier’s work has been awarded at the most prestigious festivals in the industry. He has been the proud recipient of over 30 Cannes Lions throughout the course of his career, including an Outdoor Grand Prix, and has served as a juror for numerous global and regional festivals.

Javier is married and has two daughters, Isabella and Helena. His wife, Julieta, is a Freudian psychoanalyst who jokingly claims that Javier is her own award show case study.

Why I hate 'thinking outside the box'
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Why I hate 'thinking outside the box'

When we use these hollow phrases, it's often in lieu of any original thought, writes the CCO of Saatchi & Saatchi New York.