Content from our thought leader

Orit Peleg

Director, Head of Brand Planning

Orit Peleg heads up the Brand Planning practice at Eleven Inc., leading strategies for brands such as Dignity Health, SurveyMonkey and Oakley. Having lived in three continents, she gained global integrated marketing experience working with some of the world’s most iconic brands including Coca-Cola, Audi, J&J and Unilever. Before joining Eleven, Orit was a Group Planning Director at Venables Bell and Partners. Previously, Orit held senior strategy positions at Chiat/Day/LA/TBWA as well as Ogilvy New York and Ogilvy London.

To 'pop into culture' is thinking too small
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To 'pop into culture' is thinking too small

Our instant formula for success--tap into cultural tension, insert product and create impact--is shortsighted, writes the head of brand planning at Eleven.