Content from our thought leader

Anne Bologna

Chief Strategy Officer, iCrossing

In her role as CSO, Anne harnesses the talent, ideas and technology of both iCrossing and Hearst to help brands reach their full potential.

Prior to iCrossing, she was Head of Global Brand Strategy at TripAdvisor and Managing Director at MDC Partners, an agency holding company. She spent much of her 25 years in the ad business at Fallon Worldwide, eventually becoming President of their New York office. Most notably, she was a Founding Partner and CEO of independent agency Toy. 

She's been featured in Fast Company, was named a "Woman to Watch" by Advertising Age, and has lectured at Columbia and Harvard Universities. She’s also one of the industry leaders who wrote the book "The 22 Immutable Laws of Advertising and How to Break Them." Anne was honored with the "Changing the Game Award" – an elusive award given to women who’ve reinvented their businesses to meet today’s challenges.

4 most important takeaways from ANA Masters of Marketing 2018
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4 most important takeaways from ANA Masters of Marketing 2018

"Purpose-driven marketing isn't going away."

It's time to break up the Facebook-Google duopoly
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It's time to break up the Facebook-Google duopoly

In an era when two companies seemingly own the customer, it's no wonder marketers are seeking the elusive "third option," writes the chief strategy officer at iCrossing.

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