Content from our thought leader

Dan Machen

Innovation Director

Director of Innovation at HeyHuman, @danmachen
With 20 years experience working in creative and planning roles, Dan now leads a dedicated innovation team focused on finding valuable new solutions based on HeyHuman’s behavioural vision and insights. Dan also speaks and reports back regularly from global conferences such as SXSW, Cannes and AdWeek to keep people abreast of how to do digital with a human touch.

How the 'Trump track' at SXSW tackled tech totalitarianism

How the 'Trump track' at SXSW tackled tech totalitarianism

A global debate is raging around the combined use of behavioral modeling, social media and big data analytics and programmatic, writes the innovation director at HeyHuman.

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