Content from our thought leader

Dan Machen

Innovation Director

Director of Innovation at HeyHuman, @danmachen
With 20 years experience working in creative and planning roles, Dan now leads a dedicated innovation team focused on finding valuable new solutions based on HeyHuman’s behavioural vision and insights. Dan also speaks and reports back regularly from global conferences such as SXSW, Cannes and AdWeek to keep people abreast of how to do digital with a human touch.

Are we using tech or is tech using us?
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Are we using tech or is tech using us?

Tech is an asset that doesn't have to shackle us to a screen 24/7, Dan Machen said at Brand Exchange this morning.

How the 'Trump track' at SXSW tackled tech totalitarianism
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How the 'Trump track' at SXSW tackled tech totalitarianism

A global debate is raging around the combined use of behavioral modeling, social media and big data analytics and programmatic, writes the innovation director at HeyHuman.

SXSW14 Day Four: Edward Snowden, creative technology and the 'dark arts' of marketing
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SXSW14 Day Four: Edward Snowden, creative technology and the 'dark arts' of marketing

Another great day in Austin draws to a close, with three different perspectives on the intersection between technology, marketing and privacy, writes Dan Machen, director of innovation, Billington Cartmell.

Think BR: 'Big lamp' thinking
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Think BR: 'Big lamp' thinking

Before you consider what you could innovate, first think about how and why you should, writes Dan Machen, head of innovation at Billington Cartmell, !nvent.