Content from our thought leader

Sonoo Singh

Contributing editor

Johnson & Johnson CMO: Innovation needs to sit outside the bottle

Alison Lewis, the global chief marketing officer of Johnson & Johnson consumer division, has little appetite for new flavours and variants but instead wants to rethink innovation as a means to solve consumer problems.

Why Moss Bros' ad campaign is going big on Proms

As students around the country get ready to mark their GCSEs and A-Levels milestones with US-style prom nights, specialist retailer Moss Bros explains how it is appealing to young shoppers.

The truth about youth

"Digital natives" have evolved into "accessibility natives" who expect to be able to reach what they want, when they want. Sonoo Singh unpicks the impact of life stage on their media habits. Three influencers and "accessibility natives" talk to Campaign IQ about how they consume media.

Brands missing out as impatient consumers click-off, claims Google

Advertisers are missing a trick when it comes to the potential of search and need to better understand how their consumers behave, a senior Google executive has warned.

Production chief asks Sorrell to 'show integrity' over use of in-house production units

Steve Davies, chief executive of the Advertising Producers Association, has made a public plea to WPP boss Sir Martin Sorrell to not just "talk" integrity when it comes to asking Google to clean up its mess.

Michael Roth: IPG will not 'do a Havas' and pull Google spend

"We have chosen to hold them accountable and not pull out of either YouTube or Google search," said the CEO at Advertising Week Europe.

Pernod Ricard CEO talks 'hometainment', transparency and traceability

The French drinks giant wants to focus on "getting to know customers directly and intimately, rather than getting information from agencies."

The cost of advertising: ISBA/Arc study reveals adland's commercial trends

Increase in average agency fees, broadening of scope to include creative and strategic planning, demise of payment by results, increase in project work and 'recoupling' of media services - these are some of the trends emerging from the latest Paying for Advertising report from ISBA/Arc.

Brands gear up for the Rio Olympics

The world's biggest sporting competition begins next week. Sonoo Singh examines the key trends emerging at the Rio Olympics and how marketing strategies have changed since London 2012

P&G's Pritchard: Embrace the 'noble and beautiful craft' of advertising

Marc Pritchard, chief marketer at Procter & Gamble, tells Sonoo Singh about the "crap trap" of content, the "beautiful craft" of advertising and why he would like the Glass Lion to disappear


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