Alison Lewis, the global chief marketing officer of Johnson & Johnson consumer division, has little appetite for new flavours and variants but instead wants to rethink innovation as a means to solve consumer problems.
"Digital natives" have evolved into "accessibility natives" who expect to be able to reach what they want, when they want. Sonoo Singh unpicks the impact of life stage on their media habits. Three influencers and "accessibility natives" talk to Campaign IQ about how they consume media.
Advertisers are missing a trick when it comes to the potential of search and need to better understand how their consumers behave, a senior Google executive has warned.
"We have chosen to hold them accountable and not pull out of either YouTube or Google search," said the CEO at Advertising Week Europe.
The French drinks giant wants to focus on "getting to know customers directly and intimately, rather than getting information from agencies."
Increase in average agency fees, broadening of scope to include creative and strategic planning, demise of payment by results, increase in project work and 'recoupling' of media services - these are some of the trends emerging from the latest Paying for Advertising report from ISBA/Arc.
The world's biggest sporting competition begins next week. Sonoo Singh examines the key trends emerging at the Rio Olympics and how marketing strategies have changed since London 2012
Marc Pritchard, chief marketer at Procter & Gamble, tells Sonoo Singh about the "crap trap" of content, the "beautiful craft" of advertising and why he would like the Glass Lion to disappear