Content from our thought leader

Gabe Garner

Gabe Garner is the SVP of Business Planning at Firstborn, a strategic design and technology company.

How brands can start helping to fill the voids being created by Covid-19 and reach homebound consumers

How brands can start helping to fill the voids being created by Covid-19 and reach homebound consumers

From a marketing and advertising perspective, any brand using experiential as a major pillar of their mix is taking a big hit.

CES 2018: The year when the voice-activated IoT lineup finally spoke to me

CES 2018: The year when the voice-activated IoT lineup finally spoke to me

From faucets that listen to TVs that watch you back, even smarter appliances are on the way.

Does Alexa run counter to the Amazon brand?

Does Alexa run counter to the Amazon brand?

The personal assistant is missing the retailer's largest consumer benefit, a seamless shopping experience, writes Firstborn's SVP of business planning.

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