Content from our thought leader

Caressa Douglas

VP, Branded Integration, Branded Entertainment Network

Caressa Douglas is a founding member and contributor of BEN, where she has a passion to seamlessly integrate brands into the fabric of Hollywood storytelling. With over two decades of relationships in the entertainment space, Caressa and team execute successful placement programs for global clients such as General Motors, Heineken, Dunkin Brands, Microsoft/Xbox, Honda, Hyundai, and Dyson.

Previously, Caressa served as Vice President of Branded Integration at Norm Marshall & Associates, a pioneer in the space of product placement and responsible for some of the most memorable brand campaigns of all time, including General Motors in Transformers, Xbox in Big Bang Theory, Chanel in Sex in the City, and Persol in James Bond.

 

Why marketers should let brand integration history repeat itself

Why marketers should let brand integration history repeat itself

Today's entertainment outlets are ripe for product placement -- but it has to be relevant, stresses Caressa Douglas.

The best brand integrations in entertainment get personal

The best brand integrations in entertainment get personal

As viewing habits change, the value of brand integration is in natural, authentic experiences, writes the VP of content at Branded Entertainment Network.

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