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Joe King

Group Account Director, Mono

Joe King is a group account director at mono who has nearly 20 years of experience working at agencies in Minneapolis, Boston and Amsterdam. He has helped companies like adidas, Harley-Davidson, Hummer, Cadillac, MSNBC and the NHL find ways to continually set themselves apart from the crowd and to create a growing group of avid fans for those brands.  

What coaching an eight-year-old girls' basketball team taught me about marketing
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What coaching an eight-year-old girls' basketball team taught me about marketing

We are dealing with limited resources (practice time being the equivalent to a marketing budget), says the the group account director.

6 Hollywood insights that can inspire the creative process
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6 Hollywood insights that can inspire the creative process

From J.J. Abrams to Kathleen Kennedy, the most creative people in film embrace fear, failure and ego in order to get to greatness, writes Mono's group account director.

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