Why does everybody want to look older?
"It's clear lots of people are excited to see what their future holds - and marketers have a unique opportunity to help them live it to the fullest."
Why marketers should be scared of ignoring 50-plus women
Just in time for Halloween, AARP's Patricia Lippe Davis shares the importance of brands engaging women over the age of 50.
Madonna turns 60: Why she's more relevant than ever
AARP's Patricia Lippe Davis shares insights for marketers about women over the age of 60.
Did Super Bowl marketers score a touchdown with Boomers?
Looking to reach this powerful demo during Super Bowl LI, marketers used everything from nostalgia to humor, writes AARP's VP of marketing, sales.