Content from our thought leader

Patricia Lippe Davis

VP, Marketing, AARP Media Sales

Patricia Lippe Davis' mass media and advertising insights are drawn from strategic and creative marketing positions at the top three out of five circulation magazines, including Hearst's Good Housekeeping, Reader's Digest, Time Inc, and the New York Times Co. As VP of Marketing for AARP Media Sales, Patricia combines her mass market knowledge with her personal experience as a boomer to lead the advertising trade marketing for AARP's publications, digital, and broadcast sales.

Why does everybody want to look older?

Why does everybody want to look older?

"It's clear lots of people are excited to see what their future holds - and marketers have a unique opportunity to help them live it to the fullest."

Why marketers should be scared of ignoring 50-plus women

Why marketers should be scared of ignoring 50-plus women

Just in time for Halloween, AARP's Patricia Lippe Davis shares the importance of brands engaging women over the age of 50.

Madonna turns 60: Why she's more relevant than ever

Madonna turns 60: Why she's more relevant than ever

AARP's Patricia Lippe Davis shares insights for marketers about women over the age of 60.

Did Super Bowl marketers score a touchdown with Boomers?

Did Super Bowl marketers score a touchdown with Boomers?

Looking to reach this powerful demo during Super Bowl LI, marketers used everything from nostalgia to humor, writes AARP's VP of marketing, sales.

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