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Patricia Lippe Davis

VP, Marketing, AARP Media Sales

Patricia Lippe Davis' mass media and advertising insights are drawn from strategic and creative marketing positions at the top three out of five circulation magazines, including Hearst's Good Housekeeping, Reader's Digest, Time Inc, and the New York Times Co. As VP of Marketing for AARP Media Sales, Patricia combines her mass market knowledge with her personal experience as a boomer to lead the advertising trade marketing for AARP's publications, digital, and broadcast sales.

Did Super Bowl marketers score a touchdown with Boomers?
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Did Super Bowl marketers score a touchdown with Boomers?

Looking to reach this powerful demo during Super Bowl LI, marketers used everything from nostalgia to humor, writes AARP's VP of marketing, sales.