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Kristy Sammis

Founder, Chief Innovation Officer, Clever

Kristy Sammis is the co-founder and chief innovation officer of Clever, an award-winning, multimillion-dollar influencer marketing agency in the SF Bay Area.

Clever connects large brands such as Disney, Cover Girl, Kroger, Ford, GAP and Office Depot with their network of 5,000 people who are influential in social media.

Kristy co-founded Clever in 2009, because she is passionate about the ways in which friends, strangers and organizations intersect online. She is a staunch advocate for keeping social media social.

From bootstrapped startup to thriving agency, Kristy has been responsible for developing Clever's network, product and service offerings, marketing and sales strategies, and brand voice. She also led the development of Clever's proprietary technology platform, which Clever uses to connect brands with their network of vetted social media influencers.

Kristy’s spent the better part of the last decade translating the amazing aspects of social media—those embodied by the #Batkid phenomenon that Clever spearheaded—into business principles: notably, that authenticity rules, "users" are actually human beings and great stories always win the day.

Why marketers should bet on influencers over programmatic
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Why marketers should bet on influencers over programmatic

Programmatic isn't quite the silver bullet it was supposed to be, says CLEVER's founder.

Demystifying measurement in influencer marketing
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Demystifying measurement in influencer marketing

We know influencer marketing works, but results aren't easy to quantify, writes the founder and chief innovation officer of Clever.

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