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Brad Fay and Maggie Fosdick

Engagement Labs

Brad Fay is chief research officer of Engagement Labs, where he shares responsibility for developing the company’s TotalSocial platform. Brad has been a leader in the research and marketing industries for more than two decades, recently serving as chairman on the board of the Word of Mouth Marketing Association, and President of the New York-based Market Research Council. In 2006, he co-founded Keller Fay Group with Ed Keller, which was later acquired by Engagement Labs in 2015.

Maggie Fosdick is vice president of client success at Engagement Labs. Maggie is dedicated to providing solutions for clients to better understand how social influence is impacting their businesses. Having studied marketing and advertising performance for the last 15 years, she is a strong believer that uncovering the patterns and triggers of consumer conversation is imperative to driving a brand’s success. Prior to joining Engagement Labs, Maggie held a variety of senior-level consumer insights positions at both media agencies and media owners, with a focus on translating data and analytics into ideas and actions.

 

Amazon is primed for a social showdown with Apple
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Amazon is primed for a social showdown with Apple

The online retailer is stealing Apple's share of consumer conversations, write researchers at Engagement Labs.