Content from our thought leader

Matt Tepper

Chief Strategy Officer, Wunderman North America

As the Chief Strategy Officer of Wunderman North America, Matt helps clients strengthen customer relationships and amplify marketing initiatives through customer communications and data-driven decision making. Matt also works to strengthen the region’s offering through new product and service development.

With more than 16 years of experience helping brands navigate the increasingly complex world of media and consumer engagement, Matt combines traditional marketing and CRM approaches with startup principles and behavioral economics to develop compelling, relevant, and unique solutions that drive business results.

After experiencing how start-ups, agencies and brands use data differently, Matt has developed a unique approach that inspires better business and creative ideas using data and technology across the digital landscape.

Matt comes to Wunderman from R/GA where he led the CRM and Marketing Sciences offerings. Prior to that, Matt served as VP of Marketing at General Assembly (an education technology start-up), where he led the company’s global marketing across digital advertising, public relations, partnerships, marketing technology and analytics. Prior to General Assembly, Matt worked as the VP of audience insights at Big Fuel / Mediavest, founded and exited a men’s fashion technology start-up, and led Strategy and Analytics teams at Kirshenbaum, Bond, Senecal+Partners, AgencyNet and Digitas.

Matt’s experience spans over a dozen Fortune 100 brands across retail, fashion, entertainment, consumer electronics, pharmaceuticals and financial services.

The uncomfortable similarity between ad tech and auto repair

The uncomfortable similarity between ad tech and auto repair

Wunderman's Tepper shares key tips to make sure marketing is truly data-driven.

Modern marketing is more about farming than hunting

Modern marketing is more about farming than hunting

Audience cultivation helps brands create and capture the most powerful data for them and their consumers, writes the chief strategy officer of Wunderman North America.


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