Content from our thought leader

Emily Tan

Global Technology Editor

Emily Tan is Campaign's Global Technology Editor.

She joined the London team in January 2017 from Campaign Asia, where she was Magazine Editor and, prior to that, Deputy Editor. 

Before signing on with Haymarket in 2011, she was a business writer with The Edge Malaysia.

Emily holds an Erasmus Mundus MA in journalism and media within globalisation, specialising in financial journalism.

You can contact her at

WPP threatens to pull Sorrell's £20m bonus if he wins MediaMonks bid

WPP is also bidding for Dutch agency MediaMonks, pitting the group against its former chief executive, Sir Martin Sorrell.

IPG's potential investment in Acxiom may influence WPP's decision to keep Kantar

Reports that Interpublic Group may be looking to acquire US data company Acxiom's marketing solutions business for a reported $2.2bn (£1.67bn) indicates a possible doubling down on data among the agency groups, analysts at Liberum said.

Accenture Interactive co-founder Christine Removille is Carat's new global president

Dentsu Aegis Network has appointed Christine Removille, one of the founders of Accenture Interactive, as global president of media agency network Carat.

Google retires DoubleClick brand as it merges the ad platform with its analytics

Google is merging its DoubleClick ads platform with Google Analytics 360 Suite and rebranding the new entity, "Google Marketing Platform".

WPP exits AppNexus in sale of ad platform to AT&T

AT&T has fully-acquired digital platform AppNexus for a reported $1.6bn (£1.21bn) from its stakeholders which includes WPP, investment firm TCV and News Corp.

Aline Santos: there is lot of diversity talk at Cannes but not much action

Unilever's diversity and inclusion chief Aline Santos has criticised the industry for a lack of action but welcomed the accountability that has come with a spotlight being shone on the issues.

Lego marketer: Pepsi's Kendall Jenner ad shook the world with its 'fuck-up'

A panel session at Cannes Lions titled "Five ads that shook the world" had the surprise inclusion of the by-now notorious Pepsi ad starring Kendall Jenner.

Unilever CMO Weed defends Facebook and Google's ad-funded model in heated debate

The Economist's Big Debate around the power of the big tech players which involved Facebook, Unilever, and UM grew heated over the proposal that users should be paid for their data.

YouTube launches tools for advertisers to experiment, mark key brand moments and remix ads in real-time

YouTube has rolled out a set of creative and analytical tools for advertisers so they can test ads before a formal launch, target better and remix ads in real-time.

Why P&G stood by its controversial ad 'The Talk'

After Procter & Gamble aired its ad "The Talk" which addressed the conversation African Americans had to have with their children about racism, it received both praise and some pretty negative criticism.

Ebiquity: $45bn in global profit up for grabs for brands that optimise better

If brands were to allocate their marketing spend better they could realise about $45bn (£34.2bn) more profit globally each year, a study by Ebiquity published today at Cannes has shown.

Diageo, Samsung and eBay chief marketers respond to Unilever's influencer challenge

The answer is to work only with influencers who are genuine and are part of your brand story, said top marketers from Diageo, Samsung and eBay.

Unilever pledges not to work with follower-buying influencers and calls on industry to follow suit

Unilever's chief marketing officer, Keith Weed, will announce at the Cannes Lions Festival today that Unilever will not work with influencers who buy followers.

JCDecaux's programmatic trading platform launch seen as a 'catalyst' for outdoor media

JCDecaux has unveiled a programmatic outdoor media trading platform, Viooh (pronounced View), that has the potential to be a catalyst for change in the out-of-home media industry, according to Liberum analysts.

Now brands will be able to track effect of Snapchat ads on in-store purchases

Snapchat has partnered with Axciom's ID resolution provider LiveRamp to launch a new measurement product called Offine Sales Impact.

'Get married on the blockchain if your country won't let you', says Björn Borg campaign

Swedish sportswear brand Björn Borg has found a use for blockchain that, while it sounds crazy, is actually rather perfect.

Here's why Publicis Groupe has 399 campaigns entered for the Cannes Lions Awards

After very publicly pulling out of all marketing and awards shows last year to focus on Marcel, Publicis Groupe has seen fit to issue an explanation about its presence at this year's Cannes Lions Festival.

VIDEO: Blockchain the myth vs reality: Distilled

Campaign's Breakfast Briefing on Blockchain: the myth vs the reality answered the industry's questions about the technology and why it matters to media, marketing and advertising.

Havas launches cryptocurrency for sports fans

Havas Sports & Entertainment and Havas Blockchain have launched a cryptocurrency-based loyalty programme that rewards sports fans for "fan actions".

Why Cannes named Spotify, not a person, for top media honours this year

Cannes Lions has switched its media person of the year award to that of media brand at the request of Daniel Ek, Spotify's co-founder and chief executive.


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free