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Emily Tan

Global Technology Editor

Emily Tan is Campaign's Global Technology Editor.

She joined the London team in January 2017 from Campaign Asia, where she was Magazine Editor and, prior to that, Deputy Editor. 

Before signing on with Haymarket in 2011, she was a business writer with The Edge Malaysia.

Emily holds an Erasmus Mundus MA in journalism and media within globalisation, specialising in financial journalism.

You can contact her at emily.tan@haymarket.com

YouTube launches tools for advertisers to experiment, mark key brand moments and remix ads in real-time
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YouTube launches tools for advertisers to experiment, mark key brand moments and remix ads in real-time

YouTube has rolled out a set of creative and analytical tools for advertisers so they can test ads before a formal launch, target better and remix ads in real-time.

Why P&G stood by its controversial ad 'The Talk'
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Why P&G stood by its controversial ad 'The Talk'

After Procter & Gamble aired its ad "The Talk" which addressed the conversation African Americans had to have with their children about racism, it received both praise and some pretty negative criticism.

Ebiquity: $45bn in global profit up for grabs for brands that optimise better
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Ebiquity: $45bn in global profit up for grabs for brands that optimise better

If brands were to allocate their marketing spend better they could realise about $45bn (£34.2bn) more profit globally each year, a study by Ebiquity published today at Cannes has shown.

Making a success out of failure: How Google became Cannes Creative Marketer of the Year
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Making a success out of failure: How Google became Cannes Creative Marketer of the Year

Campaign caught up with Google CMO Lorraine Twohill to talk about the Cannes Creative Marketer of the Year's evolving approach to marketing.

Omnicom: 'All our major clients have blockchain officers, we have to be equipped'
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Omnicom: 'All our major clients have blockchain officers, we have to be equipped'

Blockchain is the technology that so far answers the most questions put forward by clients, Omnicom Media Group's chief executive of investment, Barry Cupples, has revealed.

Diageo, Samsung and eBay chief marketers respond to Unilever's influencer challenge
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Diageo, Samsung and eBay chief marketers respond to Unilever's influencer challenge

The answer is to work only with influencers who are genuine and are part of your brand story, said top marketers from Diageo, Samsung and eBay.

Publicis 'must be prepared to axe Marcel if it fails', experts say
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Publicis 'must be prepared to axe Marcel if it fails', experts say

The launch of Marcel will, according to Publicis Groupe chief executive Arthur Sadoun, "break the industry" by removing "the barriers between talent and opportunity".

Unilever pledges not to work with follower-buying influencers and calls on industry to follow suit
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Unilever pledges not to work with follower-buying influencers and calls on industry to follow suit

Unilever's chief marketing officer, Keith Weed, will announce at the Cannes Lions Festival today that Unilever will not work with influencers who buy followers.

Shell protestors create ads decrying brand's sustainability marketing
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Shell protestors create ads decrying brand's sustainability marketing

Members of subversive advertising group Brandalism claim to have installed a series of guerrilla outdoor ads in London, Leeds, Oxford and Bristol to criticise oil and gas company Shell's Make The Future clean energy marketing campaign and forthcoming festival.

Ex-Havas Media chief to lead UK expansion for hospitality tech and media company Tink Labs
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Ex-Havas Media chief to lead UK expansion for hospitality tech and media company Tink Labs

Paul Frampton-Calero has signed on as chief executive of UK and Ireland of Hong Kong-based Tink Labs, a start-up that partners with hotels to offer guests the use of smartphones offering free connectivity, services and ad-supported content.

LinkedIn readies consumer ads featuring real members
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LinkedIn readies consumer ads featuring real members

LinkedIn will launch a rare consumer-targeted campaign through outdoor and digital media on Monday, featuring real LinkedIn members talking about their own takes on success.

R/GA London wins top honours as Campaign Tech Awards 2018's agency of the year
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R/GA London wins top honours as Campaign Tech Awards 2018's agency of the year

Thanks in large part to its work with Google on Searching for Syria, R/GA London is Campaign Tech Awards 2018 Agency of the Year.

JCDecaux's programmatic trading platform launch seen as a 'catalyst' for outdoor media
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JCDecaux's programmatic trading platform launch seen as a 'catalyst' for outdoor media

JCDecaux has unveiled a programmatic outdoor media trading platform, Viooh (pronounced View), that has the potential to be a catalyst for change in the out-of-home media industry, according to Liberum analysts.

Now brands will be able to track effect of Snapchat ads on in-store purchases
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Now brands will be able to track effect of Snapchat ads on in-store purchases

Snapchat has partnered with Axciom's ID resolution provider LiveRamp to launch a new measurement product called Offine Sales Impact.

We Are Social buys Socialize as a first step towards growing its global network through acquisition
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We Are Social buys Socialize as a first step towards growing its global network through acquisition

UK-founded agency We Are Social has acquired a majority stake in Socialize, an independent agency in the Middle East.

Former Omnicom exec: "A CMO armed with AI can go toe-to-toe with anyone in the board room"
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Former Omnicom exec: "A CMO armed with AI can go toe-to-toe with anyone in the board room"

The one AI-powered capability that every chief marketing officer should arm themselves with is predictive analytics, adman-turned-investor Wes Nichols told tech conference CogX today.

'Get married on the blockchain if your country won't let you', says Björn Borg campaign
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'Get married on the blockchain if your country won't let you', says Björn Borg campaign

Swedish sportswear brand Björn Borg has found a use for blockchain that, while it sounds crazy, is actually rather perfect.

Here's why Publicis Groupe has 399 campaigns entered for the Cannes Lions Awards
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Here's why Publicis Groupe has 399 campaigns entered for the Cannes Lions Awards

After very publicly pulling out of all marketing and awards shows last year to focus on Marcel, Publicis Groupe has seen fit to issue an explanation about its presence at this year's Cannes Lions Festival.

VIDEO: Blockchain the myth vs reality: Distilled
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VIDEO: Blockchain the myth vs reality: Distilled

Campaign's Breakfast Briefing on Blockchain: the myth vs the reality answered the industry's questions about the technology and why it matters to media, marketing and advertising.

Agencies need to 'completely reinvent themselves' to serve millennial clients
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Agencies need to 'completely reinvent themselves' to serve millennial clients

Agencies have got to stop patting themselves on the back for taking what is "essentially a print ad, sticking it on Instagram and adding a shoppable tag," Tom Goodwin, Zenith's head of innovation said at IAB Engage.