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Emily Tan

Global Technology Editor

Emily Tan is Campaign's Global Technology Editor.

She joined the London team in January 2017 from Campaign Asia, where she was Magazine Editor and, prior to that, Deputy Editor. 

Before signing on with Haymarket in 2011, she was a business writer with The Edge Malaysia.

Emily holds an Erasmus Mundus MA in journalism and media within globalisation, specialising in financial journalism.

You can contact her at emily.tan@haymarket.com

Publishers are losing up to $3.5m a day to counterfeit video inventory
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Publishers are losing up to $3.5m a day to counterfeit video inventory

A major study involving 16 publishers and tech firms Amobee, Google and Quantcast found that publishers are losing up to $3.5m (£2.6m) a day to counterfeit video inventory.

Apple has bought Shazam for $400m, and here's why
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Apple has bought Shazam for $400m, and here's why

While Shazam may be best known for its music-recognition capabilities, the platform's AR-offering, which it launched in March, has been gaining momentum with advertisers.

Unilever and Nestlé study proves £1.94 in sales for every £1 spent on digital ads
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Unilever and Nestlé study proves £1.94 in sales for every £1 spent on digital ads

A year-long research project involving Unilever, Nestlé, i2c, Nielsen, Nectar and the IAB UK has determined the impact of online display ads on sales.

UK programmatic market to grow 23.5% this year
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UK programmatic market to grow 23.5% this year

By the end of 2017, advertisers are expected to spend an estimated £3.39bn on programmatic trading, up 23.5% from the previous 12 months, eMarketer estimates.

Ad industry and tech giants lobby to keep UK's data watchdog on EU board post-Brexit
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Ad industry and tech giants lobby to keep UK's data watchdog on EU board post-Brexit

The Advertising Association, the DMA, Facebook, Twitter and a host of UK agencies and trade bodies have written to Brexit Secretary David Davis to support keeping the Information Commissioners Office on the EU data regulatory board.

Dentsu Aegis Network named leading media agency group in Recma ranking
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Dentsu Aegis Network named leading media agency group in Recma ranking

Dentsu Aegis Network has defeated rival media agency holding groups to be named 2017's top new business performer, according to the latest report by research company Recma.

'They all stink' - Apple's CMO Phil Schiller on non-Apple face recognition
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'They all stink' - Apple's CMO Phil Schiller on non-Apple face recognition

When asked what he thought about face recognition systems that existed before Apple launched Face-ID, the brand's chief marketer Phil Schiller commented: "They all stink".

Publicis' NextTECHnow has paired start-ups with its clients 100 times in the UK
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Publicis' NextTECHnow has paired start-ups with its clients 100 times in the UK

NextTECHnow (NTN), Publicis' initiative that pairs its clients with start-ups, has achieved over 100 partnerships and generated in excess of £1.2m of investments for start-ups in the UK.

How low-cost airline Wizz Air is winning on digital experience
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How low-cost airline Wizz Air is winning on digital experience

With rock-bottom prices, the rapidly expanding low-cost carrier from Budapest banks on digital experience to keep its customers coming back.

Campaign Tech Awards 2018: Meet the judges
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Campaign Tech Awards 2018: Meet the judges

Graham Bednash, consumer marketing director for Google UK, returns as Chair of Judges for the 2018 round of the Campaign Tech Awards.

TAG-certified channels have 83% fewer incidences of ad fraud
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TAG-certified channels have 83% fewer incidences of ad fraud

A study has found that channels certified by the Trustworth Accountability Group (TAG) had 83% less ad fraud than the broader industry average.

Only 28% of UK brand websites will be GDPR compliant in time
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Only 28% of UK brand websites will be GDPR compliant in time

A survey of 100 UK marketers has found that only 28% expect their websites to be GDPR compliant by the 25 May deadline next year.

Cheil appoints new ECD as Caitlin Ryan leaves for Facebook
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Cheil appoints new ECD as Caitlin Ryan leaves for Facebook

Cheil London has promoted Russell Schaller to the role of executive creative director, replacing Caitlin Ryan who is leaving to take a new role at Facebook.

How the WomenPresent initiative aims to get more female speakers on stage
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How the WomenPresent initiative aims to get more female speakers on stage

It's been said time and again that women need to be seen and heard on stage more at events in order to inspire others.

Why an ad tech platform abandoned 'lad culture' and improved its gender diversity
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Why an ad tech platform abandoned 'lad culture' and improved its gender diversity

When Paul Wright joined automated buying platform Iotec last year, only 20% of its workforce was female. Today, it's 35%.

What happens as marketers shift from algorithms to AI and other 2018 predictions from Kantar
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What happens as marketers shift from algorithms to AI and other 2018 predictions from Kantar

Next year will be the start of the shift from marketing algorithms to AI, predicts Kantar Millward Brown.

Karmarama's work for the British Army wins DMA Grand Prix
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Karmarama's work for the British Army wins DMA Grand Prix

Karmarama's "This is Belonging" campaign for the British Army took home the top prize at the DMA Awards 2017.

Video game Destiny 2 releases accompanying Alexa skill
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Video game Destiny 2 releases accompanying Alexa skill

Bungie, Activision and AKQA are aiming to capitalise on the potential of voice for interactive gaming with an Alexa skill to accompany video game Destiny 2.

Amobee to refund clients for ad fraud
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Amobee to refund clients for ad fraud

Amobee, the programmatic platform, is following in the footsteps of Google by offering a refund programme for clients in the event of fraud, such as invalid traffic, bot fraud and/or site fraud.

Facebook's new London office will generate 800 extra jobs
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Facebook's new London office will generate 800 extra jobs

Facebook is opening a new London office by the end of 2018 that will let it expand to 2,300 people in the UK - an increase of 800 new jobs.