The US Federal Communications Commission's (FCC) decision to repeal net neutrality laws has the potential to reshape the internet.
JCDecaux has had its digital out-of-home process independently audited by PricewaterhouseCoopers (PwC).
Snapchat has made it easier for advertisers to build their own augmented reality (AR) lenses with a Windows and Mac desktop app.
At an event in San Francisco, Microsoft announced a series of AI initiatives that provide a picture of its future strategy in the space.
Ford, Oath and Mindshare have been running a branded content campaign based on a study of the brain's performance under high-pressure conditions.
Pernod Ricard's annual anti-drink driving campaign this year is an Absolut-branded surprise Uber karaoke ride home.
Does Danish AI-based media agency Blackwood Seven's exit from London imply that the impact of AI on agencies has been overstated?
A major study involving 16 publishers and tech firms Amobee, Google and Quantcast found that publishers are losing up to $3.5m (£2.6m) a day to counterfeit video inventory.
While Shazam may be best known for its music-recognition capabilities, the platform's AR-offering, which it launched in March, has been gaining momentum with advertisers.
A year-long research project involving Unilever, Nestlé, i2c, Nielsen, Nectar and the IAB UK has determined the impact of online display ads on sales.
By the end of 2017, advertisers are expected to spend an estimated £3.39bn on programmatic trading, up 23.5% from the previous 12 months, eMarketer estimates.
The Advertising Association, the DMA, Facebook, Twitter and a host of UK agencies and trade bodies have written to Brexit Secretary David Davis to support keeping the Information Commissioners Office on the EU data regulatory board.
Dentsu Aegis Network has defeated rival media agency holding groups to be named 2017's top new business performer, according to the latest report by research company Recma.
When asked what he thought about face recognition systems that existed before Apple launched Face-ID, the brand's chief marketer Phil Schiller commented: "They all stink".
NextTECHnow (NTN), Publicis' initiative that pairs its clients with start-ups, has achieved over 100 partnerships and generated in excess of £1.2m of investments for start-ups in the UK.
With rock-bottom prices, the rapidly expanding low-cost carrier from Budapest banks on digital experience to keep its customers coming back.
Graham Bednash, consumer marketing director for Google UK, returns as Chair of Judges for the 2018 round of the Campaign Tech Awards.
A study has found that channels certified by the Trustworth Accountability Group (TAG) had 83% less ad fraud than the broader industry average.
A survey of 100 UK marketers has found that only 28% expect their websites to be GDPR compliant by the 25 May deadline next year.
Cheil London has promoted Russell Schaller to the role of executive creative director, replacing Caitlin Ryan who is leaving to take a new role at Facebook.