YouTube launches tools for advertisers to experiment, mark key brand moments and remix ads in real-time
YouTube has rolled out a set of creative and analytical tools for advertisers so they can test ads before a formal launch, target better and remix ads in real-time.
After Procter & Gamble aired its ad "The Talk" which addressed the conversation African Americans had to have with their children about racism, it received both praise and some pretty negative criticism.
If brands were to allocate their marketing spend better they could realise about $45bn (£34.2bn) more profit globally each year, a study by Ebiquity published today at Cannes has shown.
Campaign caught up with Google CMO Lorraine Twohill to talk about the Cannes Creative Marketer of the Year's evolving approach to marketing.
Blockchain is the technology that so far answers the most questions put forward by clients, Omnicom Media Group's chief executive of investment, Barry Cupples, has revealed.
The answer is to work only with influencers who are genuine and are part of your brand story, said top marketers from Diageo, Samsung and eBay.
The launch of Marcel will, according to Publicis Groupe chief executive Arthur Sadoun, "break the industry" by removing "the barriers between talent and opportunity".
Unilever's chief marketing officer, Keith Weed, will announce at the Cannes Lions Festival today that Unilever will not work with influencers who buy followers.
Members of subversive advertising group Brandalism claim to have installed a series of guerrilla outdoor ads in London, Leeds, Oxford and Bristol to criticise oil and gas company Shell's Make The Future clean energy marketing campaign and forthcoming festival.
Paul Frampton-Calero has signed on as chief executive of UK and Ireland of Hong Kong-based Tink Labs, a start-up that partners with hotels to offer guests the use of smartphones offering free connectivity, services and ad-supported content.
LinkedIn will launch a rare consumer-targeted campaign through outdoor and digital media on Monday, featuring real LinkedIn members talking about their own takes on success.
Thanks in large part to its work with Google on Searching for Syria, R/GA London is Campaign Tech Awards 2018 Agency of the Year.
JCDecaux has unveiled a programmatic outdoor media trading platform, Viooh (pronounced View), that has the potential to be a catalyst for change in the out-of-home media industry, according to Liberum analysts.
Snapchat has partnered with Axciom's ID resolution provider LiveRamp to launch a new measurement product called Offine Sales Impact.
UK-founded agency We Are Social has acquired a majority stake in Socialize, an independent agency in the Middle East.
The one AI-powered capability that every chief marketing officer should arm themselves with is predictive analytics, adman-turned-investor Wes Nichols told tech conference CogX today.
Swedish sportswear brand Björn Borg has found a use for blockchain that, while it sounds crazy, is actually rather perfect.
After very publicly pulling out of all marketing and awards shows last year to focus on Marcel, Publicis Groupe has seen fit to issue an explanation about its presence at this year's Cannes Lions Festival.
Campaign's Breakfast Briefing on Blockchain: the myth vs the reality answered the industry's questions about the technology and why it matters to media, marketing and advertising.
Agencies have got to stop patting themselves on the back for taking what is "essentially a print ad, sticking it on Instagram and adding a shoppable tag," Tom Goodwin, Zenith's head of innovation said at IAB Engage.