Content from our thought leader

Yasmin Arrigo

Digital director

Yasmin is digital director at Campaign. Contact her at yasmin.arrigo@haymarket.com or 020 8267 4362.

Vogue delivers a virtual 'Moment with the Met'

Vogue delivers a virtual 'Moment with the Met'

Anna Wintour hosted virtual event in lieu of gala being postponed.

Disney partners Secret Cinema to create global immersive experiences

Disney partners Secret Cinema to create global immersive experiences

The companies agree multi-title partnership to bring productions to the US and UK.

U.K.'s Brand Experience Agency of the Decade makes U.S. debut

U.K.'s Brand Experience Agency of the Decade makes U.S. debut

Campaign named the creative shop 'Brand Experience Agency of the Decade' in December 2019.

6 standout global live experiences

6 standout global live experiences

The very best in experiential and live activation from around the globe.

Why Twitter launched a candy shop in Union Square

Why Twitter launched a candy shop in Union Square

Social media brand brought the sweetest activation to NYC as part of its 'Twitter Is' campaign

RIP Woodstock 50: why some festivals are best left in the past

RIP Woodstock 50: why some festivals are best left in the past

The second summer of love simply wasn't to be, according to experience experts

Stranger Things: 11 of the best brand collabs for series three

Stranger Things: 11 of the best brand collabs for series three

A buoyant 4 July brand celebration is under way...

Huawei and Amex spearhead brand activity at All Points East

Huawei and Amex spearhead brand activity at All Points East

Chinese consumer electronics brand among number of new partners for year two of festival.

Apple's instore experience wins Cannes Grand Prix for Brand Experience

Apple's instore experience wins Cannes Grand Prix for Brand Experience

The 'Today at Apple' retail project delivered by the US inhouse team across Apple stores has won the Brand Experience and Activation Grand Prix at Cannes Lions.

From masculinity undone to conceptual realism, how Getty Images aims to influence storytelling in 2018

From masculinity undone to conceptual realism, how Getty Images aims to influence storytelling in 2018

Multiculturalism, LGBTQ representation and mental health awareness are the global search terms posting the sharpest increases from brand and agency customers of Getty Images.

Cadbury launches Creme Egg Camp

Cadbury launches Creme Egg Camp

The confectioner has announced a campsite hideaway in East London, launching this Friday.

Cross-brand collaborations: the wishlist

Cross-brand collaborations: the wishlist

Three experience agencies share their dream brand collaboration and how they would deliver the live activation

Dr. Martens creates roadside music activations

Dr. Martens creates roadside music activations

Dr. Martens has created a roadside movable music experience for its inaugural UK Stand for Something tour.

Kim Myhre leaves FreemanXP

Kim Myhre leaves FreemanXP

Senior vice president (SVP) and managing director of FreemanXP EMEA has left the agency after three years.

Brand Experience Report 2017: Measuring engagement

Brand Experience Report 2017: Measuring engagement

As the IPM develops a standardised measure for brand experiences, we look at the challenges of rating the effectiveness of campaigns.

Brand Experience Report 2017: Four newbie specialists to watch

Brand Experience Report 2017: Four newbie specialists to watch

Our pick of the best new agencies making a splash in the experiential world.

Brand Experience Report 2017: IPM launches measurement scheme

Brand Experience Report 2017: IPM launches measurement scheme

The IPM is asking agencies to take part in the benchmarking test period for its new experiential measurement scheme.

Brand Experience Report 2017: Campaigns of the future

Brand Experience Report 2017: Campaigns of the future

As we enter the age of experiences, how will brand activations evolve? Six experts predict the future of experiential.

Brand Experience Report 2017: Future gazing

Brand Experience Report 2017: Future gazing

What does the future hold for experiential? Brand and agency experts discuss the major trends, challenges and opportunities that lie ahead.

Brand Experience Report 2017: The age of integration

Brand Experience Report 2017: The age of integration

Respondents to this year's Brand Experience Report welcome the age of experiences and embrace wider integration.

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free