Content from our thought leader

Yasmin Arrigo

Digital director

Yasmin is digital director at Campaign. Contact her at yasmin.arrigo@haymarket.com or 020 8267 4362.

Vogue delivers a virtual 'Moment with the Met'

Vogue delivers a virtual 'Moment with the Met'

Anna Wintour hosted virtual event in lieu of gala being postponed.

Disney partners Secret Cinema to create global immersive experiences

Disney partners Secret Cinema to create global immersive experiences

The companies agree multi-title partnership to bring productions to the US and UK.

U.K.'s Brand Experience Agency of the Decade makes U.S. debut

U.K.'s Brand Experience Agency of the Decade makes U.S. debut

Campaign named the creative shop 'Brand Experience Agency of the Decade' in December 2019.

6 standout global live experiences

6 standout global live experiences

The very best in experiential and live activation from around the globe.

Why Twitter launched a candy shop in Union Square

Why Twitter launched a candy shop in Union Square

Social media brand brought the sweetest activation to NYC as part of its 'Twitter Is' campaign

RIP Woodstock 50: why some festivals are best left in the past

RIP Woodstock 50: why some festivals are best left in the past

The second summer of love simply wasn't to be, according to experience experts

Stranger Things: 11 of the best brand collabs for series three

Stranger Things: 11 of the best brand collabs for series three

A buoyant 4 July brand celebration is under way...

Huawei and Amex spearhead brand activity at All Points East

Huawei and Amex spearhead brand activity at All Points East

Chinese consumer electronics brand among number of new partners for year two of festival.

Apple's instore experience wins Cannes Grand Prix for Brand Experience

Apple's instore experience wins Cannes Grand Prix for Brand Experience

The 'Today at Apple' retail project delivered by the US inhouse team across Apple stores has won the Brand Experience and Activation Grand Prix at Cannes Lions.

From masculinity undone to conceptual realism, how Getty Images aims to influence storytelling in 2018

From masculinity undone to conceptual realism, how Getty Images aims to influence storytelling in 2018

Multiculturalism, LGBTQ representation and mental health awareness are the global search terms posting the sharpest increases from brand and agency customers of Getty Images.

Campaign TV: Lynx tackles male insecurity in search campaign

Campaign TV: Lynx tackles male insecurity in search campaign

See how the Unilever male-grooming brand, known as Axe in the US, and 72andSunny Amsterdam are getting guys to talk about the questions they're afraid to ask.

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