Content from our thought leader

Patrick Hopf

President, Co-Founder, SourceKnowledge

A digital industry veteran and a founder of SourceKnowledge, Patrick started his career driving strategy and product development for one of the internet’s earliest search engines. His focus is now on building innovative video ad serving technology. A keen industry blogger, and presenter, Patrick is a staunch evangelist for up-and-coming technologies, and the progressive work his team is doing in defining the future of video advertising.

Why you should keep your tech partner close and your agency closer

As the lines between agency and technology partner grow ever blurrier, the risks of transparency issues grow, writes the president of SourceKnowledge.

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