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Debi Blizard is a Canadian-Chinese-Portugese-Ukrainian strategist at Sylvain Labs, an innovation and brand strategy consultancy based in New York. She has worked with a wide range of brands including: Google, BuzzFeed, PepsiCo, Uniqlo, Patagonia and Converse. Debi fell into strategy while living in China where she was a medium for global brands trying to better understand the Chinese culture and its people. Debi is also a long haul cyclist and recently pedalled her way 540 miles from Brooklyn, New York to Bar Harbor, Maine.