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Mark Curtis

Founder, Chief Client Officer, Fjord

Mark Curtis is a serial entrepreneur and innovator who has worked in media, digital, mobile and design for 30 years. 

His first company, Curtis Hoy, pioneered a new market sector of radio sales promotion in 1989 as the commercial UK radio industry flourished under deregulation. Highlights included introducing fixed frequency low cost radios as a sampling driver for the Pepsi taste test, bringing drive-in movies to the UK for the first time ever (Diet Pepsi) and commissioning and designing the first marketing use of virtual reality in 1993 (as a roadshow for a Unilever brand) anywhere in the world.

 In 1994 he and Mike Beeston set up CHBi, an offshoot to Curtis Hoy, to explore the marketing potential of the (then) emerging interactive and "new" media. The company created Yell for Yellow Pages, interactive retail games for Allied Domecq, one of the first online communities (using dial up access), and launched the first (global) online traffic news and route planning for the RAC.

 In 1998 CHBi became part of Razorfish. Mark’s role evolved to EVP Products and Service in which he ran a change management programme for all 2,000 employees which restructured and radically simplified Razorfish’s approach to clients and projects.

In 2001 he co-founded service design consultancy Fjord with Mike Beeston and Olof Schybergson. At Fjord Mark is Chief Client Officer, and his role spans offer definition, marketing and business development. Fjord was acquired by Accenture in May 2013.

Between 2005 and 2011 Mark stepped out of Fjord to run Flirtomatic, a mobile dating start-up incubated by Fjord. As CEO he raised over $10m and pioneered the mobile dating industry, in particular bringing the freemium revenue model to mobile for the first time.

Mark is a frequent speaker at conferences and commentator in the media. He has published a book, "Distraction – Being Human in the Digital Age" about the social effects of new technology. Inspired by the wisdom of crowds theory he also invented a reality TV format "You’re The Manager" which gave fans the ability to choose players for their football team each week using mobile. The programme was commissioned for a season by C4 in the UK, only to be banned by the football authorities a week before broadcast as too disruptive to football’s established order. He remains convinced that digital technology can help give football back to the fans.

CES 2018: Brands should be getting to know the new AI gatekeepers
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CES 2018: Brands should be getting to know the new AI gatekeepers

The big question isn't which AI, but rather, will brands find it harder to reach customers directly?

Designing for the future: new tensions, new opportunities
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Designing for the future: new tensions, new opportunities

In a world increasingly infused with technology, 2018 will require us to become comfortable with asking new questions of familiar services, according to Fjord's annual Trends Report.

Look beyond the smartphone for the next big innovations in mobile
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Look beyond the smartphone for the next big innovations in mobile

New paradigms like "Voice" can give mobile a run for its money at Mobile World Congress, says Mark Curtis of Accenture Interactive's design and innovation agency, Fjord.

Look beyond the smartphone for the next big innovations in mobile
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Look beyond the smartphone for the next big innovations in mobile

New paradigms like "Voice" can give mobile a run for its money at Mobile World Congress, says Mark Curtis of Accenture Interactive's design and innovation agency, Fjord.

Hourglass brands and blurred reality: The top 5 trends for marketers in 2017
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Hourglass brands and blurred reality: The top 5 trends for marketers in 2017

Fjord's chief client officer identifies the most important shifts marketers should make to stay competitive this year.

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