Content from our thought leader

John Kenny

Chief Strategy Officer, FCB Chicago

John Kenny is the chief strategy officer of FCB Chicago, where he works with a multidisciplinary team of nearly 80 strategists in the fields of brand, digital, retail and analytics, in categories as diverse as consumer packaged goods, automotive, healthcare, financial services, B2B, and alcoholic beverages.

 

 

Have planners abandoned behavioral economics?

Have planners abandoned behavioral economics?

Most planners have as much awareness of behavioral economics as the well-read New York Times reader, writes the chief strategy officer of FCB Chicago.

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