Content from our thought leader

Eric Springer

Chief Creative Officer, Innocean USA

As the CCO of Innocean USA, Eric is not only leading the agency’s creative, but is also pushing for business-changing ideas in all areas of the agency for all Innocean clients. His most recent proof of this is the Hyundai Super Bowl ads, which made Hyundai the first automotive company ever to win USA Today’s coveted Ad Meter. "First Date" featuring Kevin Hart beat out 62 other Super Bowl 50 commercials for the crown, and the brand dominated the Ad Meter with three of the top six commercials. Under Eric’s leadership, the agency is striving for innovation and creativity in all departments.

 In his 20 plus years in advertising, Eric has been a part of arguably the best creative cultures and campaigns at some of the top agencies in the country. He served as CCO at Ignited, FCB/West and Pitch prior to coming to Innocean, leading such brands as Coors Light, Levi's, GM and Volkswagen. While running the VW account, Eric created the highest-rated Super Bowl spot of the year, "The Force," which is one of the most viral videos of all time, with over 65 million YouTube views.

Over the years, Eric has earned various industry awards including Cannes Lions, One Show, D&AD, AICP, Effies and Communications Arts. His work is also part of the permanent display in The Advertising Hall of Fame, The Museum of Modern Art and The Smithsonian.

Rationalizing the irrational: Why creatives will always need data

Rationalizing the irrational: Why creatives will always need data

Data is transforming the creative process, providing hard numbers for clients and facts to support creative intuition, writes the chief creative officer of Innocean USA.

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