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Afdhel Aziz and Bobby Jones

Afdhel Aziz is director of Aboslut Labs. He has a 17-year career in brand management for companies like Procter and Gamble, Heineken and Nokia, in London and New York.  

Bobby Jones is chief marketing and communications officer of Peace First. With over a decade of experience in multicultural and millennial marketing, he has developed and executed award-winning campaigns for the likes of Ford, MTV, Adidas and the Robert Wood Johnson Foundation.  

Aziz and Jones are co-authors of "Good is the New Cool: Market Like You Give a Damn."

Post-election: 5 ways brands can be a force for good

Post-election: 5 ways brands can be a force for good

The need for brands to be responsible global citizens is now more essential than ever, write the co-authors of "Good is the New Cool."

The crisis of meaningfulness in marketing

The crisis of meaningfulness in marketing

We were all internally struggling with how to maintain a balance between being good marketers and being good citizens, write the co-authors of "Good is the New Cool."

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