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Joe Dessi

Founder, Managing Partner, Interplanetary

Joe Dessi, a 25-year marketing veteran, is a founding and managing partner of the New York-based advertising agency Interplanetary. He and his partners have worked with many nonprofits over their careers including Brooklyn Museum of Art, Central Park Conservancy, City of Hope, The Leukemia & Lymphoma Society, Partnership for a Drug-Free America, Red Cross, Smile Train and Special Olympics.

Successful nonprofit campaigns begin long before #GivingTuesday
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Successful nonprofit campaigns begin long before #GivingTuesday

Although cultures differ, the fundamentals of for-profit branding and marketing still apply, writes one of the co-founders of Interplanetary.

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