Content from our thought leader

Kim Lauersdorf

Director of Strategy, Gyro

Kim began her advertising career in the trenches of account management getting her hands dirty and ensuring clients’ satisfaction and business success. But it was her natural curiosity of humans and their behavior that drove her into strategic planning; where she has helped clients (B2B, B2C, even B2B2C) build successful research approaches, brand positioning, integrated campaigns, award-winning creative and much more. Kim’s healthcare clients include EmblemHealth, Air Methods, Medidata, and Boehringer Ingelheim. Like all members of gyro:human Kim thrives when her work leads to improving people’s lives and especially health. Outside of health care, Kim’s client experience includes Visa, TD Ameritrade Institutional, USG, John Deere, and numerous technology clients. When Kim isn’t making her clients successful, she can often be found taking on a real challenge, golf. Fore.

Why brand purpose in healthcare gets lost in a sea of goodwill
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Why brand purpose in healthcare gets lost in a sea of goodwill

When everyone has a purpose, does anyone's purpose mean anything, asks Gyro's director of strategy.

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