Content from our thought leader

Elizabeth Alcott

Engagement Director, Isobar

Elizabeth Alcott has over 17 years of experience bringing strategic digital solutions to some of the biggest brands in the world. Currently an Account Director at Isobar, she works with clients and media partners to drive unique brand solutions. Elizabeth’s deep understanding of creative, media, and website development give her a unique perspective on the holistic integration of multiple channels. Outside of work, Elizabeth enjoys cooking, playing with her dogs, and toting her children to Cosplay events around the country.

Big Data is giving us too many 'Spray and Pray' solutions
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Big Data is giving us too many 'Spray and Pray' solutions

Brands too often try to speak to everyone, creating 500 versions of creative and letting consumers choose the best, writes Isobar's engagement director.

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